Organization-wide Digital Networks From Concept to Implementation Sanjay Manandhar, Founder/CEO...
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Transcript of Organization-wide Digital Networks From Concept to Implementation Sanjay Manandhar, Founder/CEO...
Organization-wide Digital Networks
From Concept to Implementation
Sanjay Manandhar, Founder/CEOAerva, Inc. [email protected]
Founded in 2005 by MIT alums. Cambridge, MA
Software platform to manage enterprise-wide digital media
Outdoor billboards: Clear Channel, Van WagnerRetail Network: 2000-store screens for Anheuser-BuschHigher Ed: Northeastern University (25K students)Social Media/Mobile: Taco Bell, Beats-by-DreEmployee Communications: US Navy
Integrations into Government system like CAC cards, IA certifications in place
Aerva Overview
2
Era of Static, Non-Interactive, Digital Media is OVER—Engage
Your Audience
Please addDynamic infoUser-generated contentContext-aware contentDay/time/location-awareGames, contests
No More “Visual Wallpaper”
4
Determine Use Case & ObjectiveEmployee/External communicationsBrandingViewer interactivity, metrics acquisition
Figure Out Content StrategyWhat content goes where“Hold time” for viewersContent rotation/changeouts
Requirements for Architecture & SoftwarePrivate or Public Cloud, Network Compliance, SecurityLogistics of networks, screens, media playersEveryday-management/Ease-of-Use
Plan Ongoing OperationsCreate a team for content updateAsk vendor to provide automatic system updates/upgradesUsers and Roles & Policy for Emergency Management and Overrides
A Simple Recipe
5
Visual messaging at Pearl Harbor Navy Shipyard
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Use Case & Objective
Use Case & ObjectiveVisual messagingEmergency alertsEngage & inform diverse workforce(approx. 5000 in Pearl Harbor & 5000 in Newport Rhode Island)
Content StrategyLCD displays across facilityManaged by PAO’s officeLocation-relevant contentCentral & distributed management
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Inform, Engage, Udpdate
LCD displays across facility
Central & distributed
management led by PAO’s
office
Location-relevant content
HR
News
Weather
Common branding
Layout changes
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Requirements: Architecture
Private Cloud with virtualized server technologies
Comply with DoD’s “Server-Reduction policy”
Edge devices (to drive screens) on NMCI & Legacy network
CAC login authentication & high-bit security in transit and of content
Rapid Access Computing Environment (RACE)-compliant clusters from Defense Information Service Agency (DISA)
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Management Software
Management software: 100% web-based (no client footprint)
Multiple sub-windows and layers (with individual control & schedule)
Large variety of content (images, video formats, text, cable/TV, etc.)
Dynamic data like Weather/RSS
12
System Software
Login using CAC authentication
Appliance model with central updates
Proxy servers for outside content
Content storage within the Navy
13
System Hardware
Small form-factor edge appliances
Extremely reliable, Industrial-strength, high MTBF
Remote management of screens remotely via browser (& RS-232)
15
Everyday Operation
Managed centrally per domain
Unlimited managers (standard and administrative)
Central system software updates for private cloud and edge devices
Continual training
Ease of expansion (ordering, logistics, install, training)
16
Use Case & Objective
Employee Communications
Retail Sales uplift in Stores
Product Launch using Social Media
Branding using Social Media
17
Content Strategy Checklist
Content Strategy should match business objectivesEach location can show relevant contentMatch content to viewer hold-times (café, main lobby,
mechanic’s shed)Coordinate emergency response/evacuation routes
Mix content and LayoutVideos, Images, RSS, TweetsRelevant, vibrant, motion
Frequency of UpdatesAuto updates (e.g. weather, news, date/time)System enabled enterprise dataHuman-controlled content (graphic designers, writers,
divisions)Emergency Override updates and Teams
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Systems Checklist
Scale from single unit to multiple locations/multiple domains ?
Private Cloud or Public Cloud or Hybrid ?
Ease-of-use/Drag-n-Drop/Browser-based ?
User roles & responsibilities configurable ?
Integration of real-time data (public, enterprise, UGC) ?
Security (login, in-transit, content-at-rest, system software) ?
Software updates/upgrades remotely? For free?
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Installation Checklist
Business/Management & budget buy-in
Stakeholders (contracts, communications, PAO/marketing, HR, IT, etc.)
Software, Hardware, audio-visual vendor selection/certifications
Contracts & procurement
Government-provided (power, networks, personnel)
Timeline and project management
Go-Live !!!
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Ongoing Operation Checklist
Training (one-time, ongoing, online)
Support (hardware, software, operational)
Operations team (dedicated or distributed)
System software updates
Hardware refresh
Determine Use Case & ObjectiveEmployee/External communicationsBrandingViewer interactivity, metrics acquisitions
Figure out Content StrategyWhat content goes where“Hold time” for viewersContent rotation/changeouts
Requirements for Architecture & SoftwarePrivate or Public Cloud, Network compliance, SecurityLogistics of networks, screens, media playersEveryday-management/Ease-of-Use
Plan ongoing operationsCreate a team for content updateAsk vendor to provide automatic system updates/upgradesUsers and Roles & Policy for Emergency Management and Overrides
A Simple Recipe
23
Questions?
Sanjay Manandhar, Founder/[email protected]
Scott Cronin, VP, Channel [email protected]
Jeannette Hon, Director, Product [email protected]
Enterprise Platform for social media, mobile interactivity & digital displays
Aerva is a software company that transforms growing networks ofdigital displays with mobile, online and social media, using real-timedata to engage, entertain and inform. Aerva works with brandmarketers, place-based networks, and enterprises that need to deliver measurable, high-impact, campaigns that create buzz, drive revenue and increase awareness.
Aerva, Inc. 2014