Organising a business conference in london

Merchant Taylors’

Planning a conference in London

http://www.mtaylorsevents.co.uk

Merchant Taylors’ http://www.mtaylorsevents.co.uk 2

Conferences

A lot of organisations run conferences to get new clients. Seminars are a very good method of demonstrating your competencies in front of prospects. Furthermore they give you the opportunity to meet prospects and with any luck, close those vital contracts.


The audience is key

An amazing conference demands a great audience. Unless the right guests attend, you are not likely to get a lot of business. Like with all marketing, it all comes down to targeting. To do this though requires time which means booking a venue that will do a great deal of the planning for you.


London

Being the business hub of Britain, London is the perfect location to hold a conference but with lots of good conference venues in London, deciding on the

appropriate venue can be extremely tough. Of course one of the simplest ways to arrange a

conference is to hire an event planner. They will arrange everything for you and take responsibility

should something go wrong. This however is an added expense and one that many people can't afford as they try to keep costs to a minimum.

Assuming that you will organise the seminar yourself, what should you search for to make sure your expo is

effective?


Pick a conference venue that is easy to get to

A venues location may have a large impact on the number of delegates that show up. The harder it is for delegates to get to the conference venue, the fewer delegates will attend. It's a good idea to pick a London events venue with a good location which is close to the majority of your guests.


Drinks and Canapés

It's normal to give guests drinks on arrival. This can be an excellent opportunity to impress also. Rather than just offering coffee and tea, how about offering fruit drinks as well and some canapés.


Service

Making sure that you've invited the correct delegates is fundamental. Usually though, sending invites is done last and the top priority is placed on choosing the conference venue and arranging audio-video equipment. When booking an events venue, you need to book one that'll look after most of the organising for you. This will enable you to focus on inviting the right guests.


Size of the venue

The venue size can have a huge influence on your event. Impressions are very important and booking an events venue that

is too large could make your seminar appear unpopular. It also wastes your budget.

The main reason people book the wrong sized venue is because they don't know the number of delegates that will show up when looking for conference venues in London. The simplest way to get

around this problem is to hire an events venue that has several conference rooms and will enable you to move rooms if required.


Are you looking for a conference venue?

Give Merchant Taylors’ a call020 7450 4459

www.mtaylorsevents.co.uk

Organising a business conference in london

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