beautyexpo.malaysia | #mybeautyexpobeautyexpo

www.beautyexpo.com.my

Another Successful Yearfor beautyexpo16!

PostShowReport2016

SHOW

FAC

TS Exhibition Area10,000sqmNumber of Visitors18,377 unique visitorsNumber of Participating Countries21 CountriesNational & Group PavilionKorea, Taiwan, Thailandand Singapore

For the past 16 years, beautyexpo has been the leading platform for both exhibitors and visitors to connect, gather market intelligence and engage in business networking opportunities. The latest edition of the four day event concluded successfully with an increase in both show size and attendees.

Organised by

Educational Programme 2016 Beauty with a Soul

Program &Event HighlightsWith an impressive array of events, competitions and educational sessions, beautyexpo is more than just an exhibition.

Competitions

The 16th edition of beautyexpo was a great success. 14 industry speakers shared knowledge and know how with packed out seminar rooms. Some of the topics covered were on the growth of Halal cosmetics, harnessing customer engagement and the growth of the male grooming sector.

Main StageSelected exhibitors took centre stage at beautyexpo to showcase innovative new products and treatment allowing visitors to see first hand new trends in the market.

Pre-ScheduledAppointmentsOur pre event appointment system allowed visitors to the event to plan their time more effectively and source new products efficiently.

Our annual charitable initiative raised RM3,823.00 for charity. Thanks to our professional stylists and makeup artists for offering their services for free to attendees in return for a donation.

APHCA National Hair & Makeup Competition / Pertandingan Inovasi SeniThe eagerly awaited annual hair and make up competition showcased impressive talent from all over Malaysian.

This year we introduced the beautyface Embroidery Competition, a platform on which aspiring artist can practice and showcase their craft as a professional face art artist. The competition was a resounding success with over 80 international contestants.

H A I R & M A K E U PPHCA NATIONAL

C O M P E T I T I O N 2 016Concurrent with:

beautyface Embroidery Competition

MarketingCampaignOngoing and dedicated marketing campaigns have been conducted throughout the year to further promote and enhance the presence of beautyexpo16 and its exhibitors.

• Magazine• E-Newsletter• Newspaper• Street Bunting• LED Screen

Organised by:

United Business Media (M) Sdn Bhd (942149-W)

A-8-1 Hamsphire Place Office, 157 Hampshire, 1 Jalan Mayang Sari, 50450 Kuala Lumpur, Malaysia

For information, please contact:

Ms June LohProject Manager

T: +603 2176 8788 E: june.loh@ubm.com

• Social Media• Telemarketing• Salon Knocks• Direct Mailing

0203

04

Visitor Feedback

01“This is my first time visiting beautyexpo and this gives me such a good experience to meet and discuss with suppliers from Korea and other countries on the show floor. Being the traders for make-up and skincare products, this event provide me more information on the latest products and technology available for my customers. And I am very impressed to see the Halal & Bumiputera Pavilion which feature Malaysian-made products stand among international renowned brands. ”

JulianaJust Cosmetics Sdn Bhd

“We are planning to have our own cosmetic product soon, but we realise it is better and more cost-efficient to have manufacturers to partner with. We discovered some very good products on the show floor and we had a good discussion with the manufacturers and they are keen to support us. It is a fruitful visit so far. beautyexpo 2016 is a great event for this industry, and I hope the organiser keep up the good work!”

Fahnem Jaafar Gumblow Cabxi Sdn Bhd

“The beautyexpo 2016 is a timely event since I’m opening up my new beauty salon next month. This event contains all the information needed especially in beauty and skin care products. I’m happy to get the chance to meet face-to-face with the manufacturers and distributors here. This is a good opportunity to discover new products available in the market coming from local and international brands.”

France Beautician Fragrant

“I’ve visited beautyexpo show for few years, and I am happy with the new products and exhibitors available on the show floor this year. This is beneficial for me since the demand of the latest technology from our client increased rapidly. Now we are targeting to become an OEM manufacturer for international brands, especially for anti-aging products and I’ve managed to have good meetings with potential partners today. So far, my visit to beautyexpo 2016 is very fruitful as always.“

Jacky LimGoldlife Marketing Sdn Bhd

3.58%

Hotel Amenities

Skin Care

41.23%

14.75%

Slimming Care

15.23%Spa CareCo

lour C

osm

etics

& To

iletri

es

19.25%

7.94%

Foot

Care

5.79%

OEM &

Toll M

anufa

cturin

g

4.47%

Raw Mate

rial & Ing

redien

ts

27.07%Hair Care Products,

Accessories & Equipment

Nail Care

Products

,

Accesso

ries & Eq

uipment

18.62%

6.49%Education

10.30% Health Products

& Supplements

4.95%

Packaging & Machinery

16.55%Salon Equipment

& Furnishing5.50%

Halal Products

Others0.38%

7.73%Aesthetic Products,

Accessories & Equipment

29.68%

Body

Care

Eye Care

18.05%

Perfumery & Fragrance 8.08%

BREAKDOWNBY AREA OFINTEREST

*Percentage add up more than 100% as this is a multiple choice question.

BREAKDOWNBY PURCHASE/

INFLUENCEOF PRODUCTS

& SERVICES

21.80%

78.20%Yes

No

BREAKDOWN BYNATURE OF BUSINESS

Chain Store / Department Store2.11%Exporter1.80%

Hair School / Academy8.23%

Hotels1.35%

Nail Salon12.16%

Perfumery & Cosmetics Shop2.40%

Research Laboratory1.02%

Relevant Trade Association / Government0.92%

Beauty School / Academy8.85%

Dermatology and Aesthetic Clinic1.52%

Fitness Centre / Club1.23%

Health Products & Supplements4.74%

Importer2.23%OEM / ODM / Toll Manufacturing2.39%

Pharmacy / Drug Store0.87%

Retails Shop3.18%

Bridal / Makeup Studio9.52%

Distributor / Agent4.26%

Health Therapist Centre1.66%Manufacturer1.53%

Organic Shop0.96%

Spa & Wellness3.09%

Others1.22%

Wholesaler / Supplier4.19%

Plastic Surgery0.66%

Hair Salon12.98%47.79% Beauty Salon / Centre / Studio

*Percentage add up more than 100% as this is a multiple choice question.

ExhibitorsParticipationA total of 444 exhibiting companies from these 21 participating countries have showcased their latest product launches and new innovations in equipment and technologies on the show floor. Australia, Brunei, China, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Korea, Malaysia, Myanmar, Pakistan, Singapore, Spain, Switzerland, Taiwan, Thailand, United Kingdom & USA.

02

0304

Exhibitor Testimonials

01“Being new in the industry, we are offering good quality products from Korea at a much affordable price. Even though our business is mainly online business, it is crucial for us look at other channels to build brand awareness in the market. This is our first time exhibiting at beautyexpo and I am so happy to be here. We have met tremendous numbers of agents, dealers, and end-users. It is important for us since we are using Malaysia as a stepping stone before penetrating the market in the rest of the region.”

Alexis WonBeutiq, Korea

“It’s always a great experience to participate in beautyexpo exhibition due to the balance mix of trade visitors including distributors and dealers, and end-users as well. This year, we took the advantage to introduce our new high-end anti-aging ranges of product-ABBYGAIL which contains the purest and finest active ingredient, developed and patented in Switzerland. The response that we’ve collected was good and we had fruitful meetings with clients. We will definitely be back in beautyexpo 2017.”

Anne DingBeaumonde Resources Sdn Bhd, Malaysia

“beautyexpo provides us a good platform to penetrate the Asia market. Since we participated in beautyexpo, the demand of beauty products from Poland witnessed an increase over the years especially from Malaysia, Singapore and Korea. We believe, this is the best place to have business matching and to meet with potential buyers and distributors.” Karina KatzerTrade and Investment Promotion Section-Embassy of The Republic of Poland

“These few days has been hectic’ at beautyexpo, which for us is rewarding! We are happy with the numbers of product demonstrations and meetings we’ve had over this past few days. We took this opportunity to introduce our newly launched product – the smallest and quickest nail art printer, and so far the feedback received from the nail salon owners is very good! Thank you UBM, for providing a good platform for us!”

KirraEterno Tech Group Sdn Bhd, Malaysia

VisitorsProfile

The exhibition welcomed 18,377 visitors, an 18% increase in visitor attendance this year!

With focused exhibiting zones, visitors could source over 10,000

products more effectively.

BREAKDOWN BY EXHIBIT ZONES

70.87% Beauty Salon

9.71% Hair

9.71% Make Up and Education

5.83% Nail

3.88% Health & Wellness

74% ofexhibitors were

able to buildbrand awareness

70% ofexhibitors were

able to collectmarket

information

71% ofexhibitors were

happy to get newbusiness opportunities