http://organicshop.in/

Introduction

▪ Organic Shop is a one-stop shop for the largest product range of over 6,000 100% organic certified products in India

▪ Organic Shop is a platform for brands in the organic industry to access the internet consumers of India, the world’s third largest Internet user base after China and the United States

▪ The brand offers a range of organic products, organic clothing, food, cosmetics and wellness products, textile products like yoga mats, towels & comforters, organic spices, green tea, grocery, organic cosmetics, herbal and health products to name a few.

▪ Being the largest private platform to discover all organic products from India, Organic Shop is an endeavor to support the unorganized retail of organic products in the country bringing together the consumers and suppliers on one platform. It is also an effort to bridge the gap between the farmers who produce products in small quantities and lack market exposure for their products and bring their products close to the consumers.

History

▪ Organic Shop was set up in 2011 with a view to consolidate and unify the otherwise scattered and highly unorganized organic market in India

▪ Organic shop started with textiles as its strongest and the most innovative offerings in the year. As the business witnessed extraordinary acceptance, Organic shop expanded to different product segments and categories to reach an astounding number of 5500 products in its catalogue in 2013.

▪ Organic Shop is the first organization where RAIN (Rajasthan Angel Investors Network) recognized the potential of the business and pumped in investments of Rs 30 Lakhs ($49,370) in 2013 and valued Organic Shop a Rs 1 crore company.

Organic Consumer Trends 2014

▪ With a customer base of over 1 million in India and our in-depth discussions with our 47 brands making up the 90% of the Indian organic industry in India, Organic Shop, India’s largest online supermarket for organic products, brings out a list of top 10 trends observed in the way consumers buy organic products in 2013-14.

ORGANIC CONSUMERS TRENDS 2014

There is a growing uncertainty among consumers as to whether companies do organic properly and they question whether big companies are influencing USDA Organic labeling criteria, making it less stringent. 

TREND-1

About 90% of social conversations about organics is regarding food safety fears discussing the questionable process of producing organics 

TREND-2

The average consumer household in 2025 will contain at least one, if not many, organic products on a regular basis. This includes not only food items but organic clothing, household cleaning products and personal care items.

TREND-3

By 2020, consumers will be comfortable buying organic products from their third and fourth screens, namely, the tablets and their mobile phones.

TREND-4

Younger shoppers continued to show motivating interest in organic products, indicating a promising future of the organic industry in India

TREND-5

About 86% consumers of organic products feel that there are less options available in terms of brands and product categories in India

TREND-6

Among organic consumers, 65% try to eat organic whenever possible & 53 % of consumers are willing to pay more for local food

TREND-7

Willingness to Pay (WTP) for organics is more because of the failure of their conventional counterparts, thereby looking

to avoid GMOs in their lifestyle

TREND-8

Only 21% of organic food buyers cut down or eliminated organic purchasing during the recession, while 20% have switched to less expensive organic options.

TREND-9

North America dominated the market and accounted for over 48% of the global demand in 2013 followed by Europe which accounted for 45.6% share for the same year. This dominance is driven by new product launches and widening distribution channels.

TREND-10

From the Horse’s Mouth

During our initial interaction with Organic Players, we noticed two things. First, there were a lot of really good organic products, but they were limited in terms of reach and availability. Second, it was often difficult to understand why a product was organic. 

As are result, we started Organicshop.in, which makes easy for customers/buyers to buy organic products from anywhere in India and developed Standard process in identifying certified organic products. 

Our single focus is to bring the very best organic and green products to consumers and the marketplace. We believe every product should be Eco and people friendly. While there is much to be done to achieve this goal, we are working hard to be an integral part of this important transformation. Our mission is to be the most trusted source for green products. We hope you agree and will support a better future.

Thank You