Orestis Terzidis - Taking the Internet of Services to the Next Level

©  2010 SAP AG. All rights reserved. / 13-15 December 2010

Taking the Internet of Services to the Next Level

Dr. Orestis Terzidis

Vice President

SAP Research Karlsruhe

©  2010 SAP AG. All rights reserved. /

AGENDA The Service Sector in Developed Economies

The Research Agenda – THESEUS & More

The Internet of Services – Basic Concepts

Example Scenario

Summary and Outlook


AGENDA The Service Sector in Developed Economies

  Growth   Employment   Industrialization   Towards the Business Web


Gross Value Added in Germany Growth Through Services

Finance, Leasing and Business Service Provider

23,3%

Commerce, Hotel and Restaurant Industry and Transport Sector

17,9% Building Sector 6%

Agriculture and Forestry, Fishery

1,4%

Public and Private Service Provider

20,8%

62,0% 72,7%

Industry (without Building Sector)

30,6%

Source: Statistisches Bundesamt, 2010

Finance, Leasing and Business Service Provider

31,1% Commerce, Hotel and Restaurant Industry and Transport Sector

17,5%

Public and Private Service Provider

24,1%

Building Sector 4,3%

Industry (without Building Sector)

22,2% Agriculture, Forestry, Fishery

0,8% 1991 2009


Workforce in Germany Employment through services

1995 2000

Industry

Services

5 m

10 m

15 m

20 m

25 m

30 m

Building Sector

59,5% (23,0 m)

Agriculture and Forestry, Fishery 7,3% 3,9%

5,5% 2,2%

29,3% (11,3 m)

71,9% (27,9 m)

20,3% (7,9 m)

+4,9 m

-3,4 m

2005 (Total: 38,8 m)

1991 (Total: 38,6 m)


Driving Forces Industrialization of Services

Automation

Standardization

Specialization


Consequence: Agility Flexible Business Processes of the Future

BUSINESS WEB

SPECIALIZATION & CONSOLIDATION

HARD-WIRED VALUE CHAIN


AGENDA The Research Agenda – THESEUS & More

  THESEUS TEXO   Other Projects


THESEUS TEXO Goal of the Project

Services will

  become tradable & composed from services of different providers

  be offered, delivered & executed automatically & supported by IT

TEXO will offer   customized & personalized

services   community involvement to

improve services, both for providers & consumers of services

  seamless & smooth adaptation and integration of services into the user environment


A Broad Research Landscape

THESEUS TEXO: Internet of Services

ARC SEM: Service Ecosystems

FAST: Service Mash-ups

SERVFACE: Service Consumption

ITAIDE: Global Trade & Logistics

SLA@SOI: Business/technical SLAs

SHAPE: Service Adaptation

SMART SERVICES CRC: Service Economy & SMEs

SOA4ALL: Shared BPM Platforms

PREMIUM SERVICES: Innovative Pricing Mechanisms

SECURE SCM: Novel SCM Interactions

VIRTEX: Virtualized Service Runtimes

XTREEMOS: Virtual OS


The Internet of Services: Key Enabler of the Future Internet

Service Economies will be key drivers of Future Business Networks

 Internet of Services technology such as Application / Service Delivery Platforms, Marketplaces, etc. will become key enablers in the Future Internet

Consumers

Suppliers

Wholesalers

Retailers Carriers

Manufacturer

Governments

The Future Internet PPP Programme embraces IoS together with IoT, Cloud, and Network of the Future to „[...] design, develop and implement a generic, trusted and open network and service Core Platform [...] serving multiple use cases [...]“

 Horizontal: IoS Technology Enablers in the Core Platform

 Vertical: Usage Areas in several application domains and service industries (e.g., logistics, healthcare, energy, sustainability)

Manu-facturing

Urban Management

eEnergy Transpt. & Logistics

Network of the Future

Cloud Computing

Internet of Things

Internet of Services

Future Internet

Tourism


AGENDA The Internet of Services – Basic Concepts

  What is a Service?   SOA, SaaS & App Stores – the IT Drivers   Roles in the Internet of Services   USDL 1: Overview   USDL 2: Modules   USDL 3: Sourced Design Methods   USDL 4: Open Source Tool Chain, Link, Standardization


Definition:

A service is an economic transaction, where one party has temporary access to resources of another party in order to perform a defined function.

The resources may include human resources, technical systems, information, consumables and more.


Examples

Physical hybrid digital

IT

Bus

ines

s C

onsu

mer

Car Repair

IT-Installation Logistic

Just in Time

eBanking

Route Planning

Image Recognition

Package TOur

Invoice Verification

Breakdown Service

Weather Forecast


Roles in the Internet of Services

Service Gateway

► Interoperability with service through choice of 3rd Party B2B Gateway

► Single service, choice of B2B standards

► Managed run-time message translation - secure, reliable, efficient access

Service Provider

► Dedicated tooling for service enablement out of application suites

► Software code analysis

► Managed code reengineering and decoupling

► Service interface generation, version management and composition

Service Hoster

► Re-host services through Cloud computing environments

► Service workload and capacity planning

► Application migration and mapping through Cloud virtualization layer

Service Aggregator

► Value-added aggregation and packaging of services

► Refactoring based on market demand

► Managed integration of services within environments in which services are consumed

Service Broker

► Central service publication, discovery, ordering, rewards etc

► Supports service marketplaces and business network directories

► Variety of delivery models (e.g. download, mediation)

► Competitive repricing (e.g. advertisers, marketers)

Service Channel Maker

► Re-channel and monetize services

► Widgets, mash-ups

► Integrated Web authoring

► Mobile, multi-media, voice

► Personalization, context sensitive, service contacts you


USDL Overview

For IT services only:

Technical Interface Access Protocols

Links to WS-*

Capabilities Dependencies

Composition

•  Service provider and other roles •  Price plans •  Spatial and temporal availability •  General terms and conditions •  Bundeling of services

■ USDL extends available service description approaches by operational and business aspects

■ USDL Community Web Site: www.internet-of-serivces.com

■ Standardization with research institutes, partners, service providers and consumers has been initiated

USDL


  6 modules investigated  Service (Core), Foundation, Participants, Functional, Interaction, Pricing

  2 modules currently in focus  Service Level, Legal

 Formalized in UML (Eclipse Modeling Framework)  XML syntax for exchange  USDL Editor

 Eclipse plug-in  Web version

under construction  Basic USDL-compliant

repository

Structure of the Artifact


Sourced Design Methods


Open Source Tool Chain

Idea ontology Innovation mining cockpit

Information Market Evaluation Tool

USDL Editor ISE Workbench Ontomodel Schema matching Process Pattern matching

Service Repository

SMILA plugins MarketDesigner RDFLearner

THESEUS TEXO Marketplace

Internet of Services Desktop Crowdserving Portal

Promatch.KOM USDL

JWPL uimaFIT

PerMoTo Stream based services / Data transition

SPACE Platform + SPACEflight Live Demo

Identity Management Services and Tools


AGENDA Example Scenario

  Scenario: “Spectrum of the suppliers“   Scenario: “Data Exchange”   Scenario: “Interaction of services”  Curator


Spectrum Suppliers

Customer, insurer, workshop, emergency services


Data Exchange

Co-operation of Participants

GDV = Gesamtverband der Deutschen Versicherungswirtschaft e.V.


Interaction of Services

Interaction Models

Paintwork and window damage to

the vehicle

acatech Symposium, September 2010


New Business Models

Curator GmbH

■  Curator takes over completion

■  No fee, for IT data

■  Curator sold agreed data at automakers and suppliers

Curator

Insurance

Repair shop

Rental car

Supplier OEM

Custo-mer


AGENDA Summary and Outlook

  SAP Business ByDesign   Why this May Become a Revolution?   The Long Tail


SAP Business ByDesign

"I want SAP to become Apple for Business Software"

COMPUTERWOCHE Ausgabe 43/2010

Jim Hagemann Snabe Co-CEO


Development of New Niches

„The Long Tail“

27

Reduce Price of goods Increase Potential Market

THANK YOU!


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Orestis Terzidis - Taking the Internet of Services to the Next Level

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