Oregon/Washington Association of Broadcasters PM Presentation
description
Transcript of Oregon/Washington Association of Broadcasters PM Presentation
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Social Media: Broadcasting’s New Frontier
Allie Herzog, integratePR
Doug Harris, Creative Animal
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CONTENT IS KING
Find your Target Audience
Dissect Your Message
Develop Keywords
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BEST PRACTICE
25/50/25
Listening/ /CreatingSharing
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DISSECT
DistinctiveInformativeSuccinctSuperExcitingCreativeTargeted
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Facebook announced in July that the number of members
topped 500 million
50% of Facebook’s active users log on to Facebook in
any given day
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Average user is connected to 80 community pages, groups
and events
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FACEBOOK OPTIONS
Facebook Profile
Facebook Group
Facebook Page
Facebook Places
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GETTING STARTED
1. Create a page for the station
2. Once have 25 likes, claim your vanity URL
3. Create profile for talent
4. Customize FBML tab
5. Say thank you to likes
6. Keep conversations going, for free
7. Promote Facebook on your other webpages
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GIVE ‘EM WHAT THEY WANT
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PROMOTE YOUR PAGE
Add a widget to the website
Email signature
Encourage fans to post pictures
Suggest to Friends
Post on other walls
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iPad Giveaway
Stand by Your Band
Business Bright Spots
Insured Risk promotions
IDEAS YOU CAN DO (TODAY!)
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ADDITIONAL USES FOR FACEBOOK
Client testimonials
Redirect to on air programming
Concert announcements
Exhibition of video
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TRACK ROI
Friend/Fan Growth
Fan Page Interaction & Activity
Conversation & Engagement
Traffic Driven to Site
User Behavior on Site
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65% of Fortune 100 Executives have active
accounts on Twitter
Twitter gets 30,000 new users a day
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Twitter now has 190 million users tweeting 65
million times a day
38% of Twitter users are over 35 years old and make
over $100K
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Twitter gets 30,000 new users a day
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IT’S A COCKTAIL PARTY
Find the right followers
Optimize bio and brand your page
What are people saying about your company & competitors?
What does your audience share and RT?
Look up hashtags your audience follows
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@Replies: Respond to or mention another user
DM/Direct Message: Private message between users
RT/Retweet: Share someone’s message
# - Hash tag: Group conversations
URL Shortners: Shrink and track long hyperlinks with bit.ly
HOW TO TWEET
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A new member joins LinkedIn approximately every second,
and about half of our members are outside the U.S.
Executives from all Fortune 500 companies are LinkedIn members.
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MAKE THE MOST OF YOUR PROFILE
Keyword-rich120 Characters
Share business activities with those that care
Reconnect with former employers/colleagues
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Ask for recommendations
Hyperlink to other places they can find you
MAKE THE MOST OF YOUR PROFILE
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More than 133,000,000 blogs have been indexed by Technorati since
2002
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77% of internet users read blogs
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BLOG=Better Luck On Google
Title Tags = 66 characters
Utilize effective plugins (Platinum SEO, Yet Another Related Posts Plugin, SEO Friendly Images, etc.)
Link building
Human voice
Utilize multimedia
Create quality content and promote it!
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YOUTUBE
owns
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YOUTUBELinks
Keywords
Transcript
Comments
Watermark
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BANNER ADS
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TEXTING CAMPAIGNS
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DATABASE & EBLAST RECRUITMENT
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MUSIC DOWNLOADS
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NEW MEDIA RESOUCES
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NEW MEDIA TOOLS: ViralHeat
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NEW MEDIA TOOLS: HootSuite
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Get involved in the current conversations
Show off your expertise, but don’t brag
Reach out to influencers
Use the right keywords
Talk about what is relevant
Track results
Don’t be scared. Just get started. NOW!
KEYS TO NEW MEDIA SUCCESS
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www.InsideRadio.com
www.KurtHanson.com
www.DenisFlorent.fr
Mashable.com
Junta24
READING LIST
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and #11…
We just told you how to get started!!
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Social Media: Broadcasting’s New Frontier
Allie Herzog integratePR @AllieHerzog
Doug HarrisThe Creative Animal
www.slideshare.com/integratePR