Oracle y la 3ª paltaforma. Acelerando la Transformación

Copyright © 2015 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted

Félix del Barrio Vice-president Engineered Systems EMEA

Oracle & the 3rd Platform Accelerating the Transformation

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Technology leads Society?

Transformation

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Business Agility

Can You Launch a Service in 3 weeks?

Extended Enterprise

Analytics & Big Data

Social Collaboration

Mobile Cloud

Transformation

Oracle Confidential – Internal/Restricted/Highly Restricted

3rd Platform…

Oracle Cloud – Complete & Integrated Full stack enterprise cloud services SaaS + PaaS + IaaS

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Java EM Node.js

Messaging Process

Business Intelligence

Database Backup

Big Data Big Data Discovery

Mobile Integration Documents

Database

Developer

Storage Compute

CX HCM ERP SCM EPM Analytics Social Data

Network

Oracle Cloud Platform Key Differentiators

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One Platform, Many Uses

Complete Deployment Choice

Rapid Economics & Provisioning

Rapid Economics & Provisioning

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8 hr, 30 min

1hr, 55 min

7 hr, 5 min

4x

Up to

FASTER PROVISIONING 5%

Less than

OF THE STEPS OTHERS REQUIRE

726 37 717

ZERO As few as

COMMANDS REQUIRED

307 0 155

Create account, provision and configure software, set up load balancing, provision public IP address, set up monitoring and alerts

To provision VMs, install software and configure domain

To patch the whole environment, backup/restore the whole environment, scale WebLogic Server up and down

Save Time and Money Provisioning and Configuring

Complete Deployment Choice

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Oracle enables transformations no matter where you choose to deploy

DEPLOYMENT CHOICE

PRIVATE CLOUD PUBLIC CLOUD

Same Standards Same Products

Unified Management

Off-Premises On-Premises

Introducing Oracle Cloud Machine

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Your Choice Same software hardware

You Consume Services On- or off premises. Oracle operates.

IaaS PaaS

Caching Database Integration

Java EE Java SE Node

Messaging Network Storage Compute

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |

Oracle Data Center Customer Data Center

Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |

One Platform, Many Uses

Share Documents In the Cloud

Business Intelligence In the Cloud

Extend SaaS to Support Unique Requirements

Simplify Enterprise Mobile Connectivity

Move Dev and Test to the Cloud

Analyze Big Data In the Cloud

Integration and Hybrid Cloud Management

Move Production Workloads to the Cloud

Database Java Developer Mobile Documents Social Network Big Data Analytics Integration Process Messaging

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Open & Heterogeneous Examples of Open Source Tools certified with Oracle Cloud

Bitnami.com/oracle

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Amazon Mayday

Mayday help requests are answered by reps in just 9 seconds on average.

Amazon’s reps can’t see you when you request Mayday help, but they can see what’s on your Kindle Display, highlight portions of the screen, and communicate with you via voice chat. Video enhances the broker or concierge experience


3rd Platform…

Big Data Analytics

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BIG DATA

18

BIG DATA

CAPITAL


STRATEGY CREATING UNIQUE DATA-DRIVEN VALUE IN A UNIQUE WAY

ARCHITECTURE THE FOUNDATION FOR DATA INNOVATION

Oracle Confidential 20

Enterprise Big Data Architecture

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

BIG DATA MANAGEMENT

BIG DATA ANALYTICS

BIG DATA APPLICATIONS

BIG DATA INTEGRATION

DATA CAPITAL

Connect And Govern Any Data

Simplify Access To All Data

Discover And Predict, Fast

Accelerate Data-Driven Action

Oracle Big Data Management System

Oracle Coherence

Oracle Event Processing

Oracle BAM

Fast Data: Real Time Streaming – Filtering – Pattern M. – Monitoring

Big Data: Acquire – Organize – Analyze

Data Warehouse

Oracle Advanced Analytics

Oracle Database

Oracle NoSQL Database

Cloudera Hadoop

Oracle R Distribution

Oracle Big Data

Connectors

Oracle Data Integrator

Decide

Oracle Real -Time

Decisions

Oracle BI Enterprise

Edition

Endeca Information Discovery

Data

Sources Action

Vision 360º

Segmentation/ profiling

Fidelization

Up/CrossSell

Next best Action

Proactive Maintenance

Social Touch point

Product Personalization

Intelligent Pricing

Channel Optimization

Data Sources

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Garanti Bank - All Data Management

Objectives • Collect structured & unstructured data in a single store

• Analyze with more and complex, also historical data

• Add high performance and visual analytics

• Aim context sensitivity (location, click stream)

• Use Cases:

• Customer DNA – precision in customer profiling for better products and services

• Next Best Offer – enhance product offers with real time data by utilizing machine learning and real time decisions

• Risk – Enhance existing risk and fraud systems with machine learning capabilities

• Urban Analytics – analyze spatial data to create a better market intelligence for the branches

Solution • Integrated Data Management Platform, including data

discovery functionality


3rd Platform…

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 24

Connected devices change everything

The New Reality

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MARKETING

SALES SERVICE

Brand Identity

Brand Satisfaction

Brand Growth

Customer Acquisition Customer Loyalty

Customer Retention

Socially Integrated Enterprise Better Insights, Personalized content, Faster Service, Faster Growth


Content Preparation & Personalization

Multi-Channel Marketing

Social, Communities, & Data Management

Oracle Cloud Customer Experience

Sales Force Automation

Commerce Configure

Price Quote Customer

Service Field

Service

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The Oracle Marketing Cloud Customer-Centricity. Marketing Simplicity. Enterprise Ready.

Unify Data

WEB

Delivered Across All Channels

Aggregate your marketing data and target the right customers.

Engage Audience Orchestrate individualized, relevant customer experiences.

Analyze Performance Attribute revenue and gain better insight into customer experience.

• Data Management Platform

• Cross-Channel Marketing

• Social Marketing

• Content Marketing

• App-Cloud and BlueKai Partners

• Oracle Marketing Cloud Analytics

MOBILE SOCIAL EMAIL COMMERCE SALES DISPLAY


Data Activation Means Real Customer Results Measurable ROI across all your marketing channels

1 of Top 5

US Retailers

• DMP campaigns perform 4x better than display

• ROAS the highest performing digital effort over search

• Investment in digital media up 6x over 2 years

1 of Top 2

Global Software Brands

• Average 434% lift in revenue following DMP integration

• Average 630% lift in ROAS following DMP integration

2 of the Top 4

US Wireless Telco’s

• 200% increase in conversion through site optimization

• $1.5mm in media efficiencies through suppression

• 6x lift in performance using Native Facebook ads

Leading

CPG Marketer

• Increased display ROI by 36%

Leading

Travel Marketer

• Decreased cost per booking by

40%

Leading

Auto Marketer

• Increased CTR by 61%

Leading

Retail Marketer

• Increased ROAS by 5x

Leading

Education Marketer

• Lowered CPA by 48%

Leading

Financial Services Marketer

• Increased direction sales by 200%

Oracle Confidential - Restricted 28


Maersk Lines publishes highly engaging content to social channels using Oracle SRM

"We chose Oracle Social Cloud because it was the best available

solution that could help us to closely connect with all our

stakeholders around the world in a coordinated manner."

Oracle Confidential – Internal/Restricted/Highly Restricted29

Maersk Lines Creates Better Content with SRM

http://www.oracle.com/us/corporate/customers/customersearch/maersk-line-1-social-cloud-ss-2206407.html


3rd Platform…

Build & Deliver Mobile Apps with Seamless, Secure Access to Mission-Critical Data

Oracle Mobile Platform: Simplifies Enterprise Mobility

ANALYZE •Measure app performance and adoption • Improve release velocity and monitor apps

SECURE •Prevent leakage of corporate data •Secure personal and business devices

CONNECT •Reduce cost and drive efficiency •Simplify integration & user management

DEVELOP • Build engaging user experiences •Develop once, run anywhere

MANAGE • Cloud-based lifecycle management

Custom Mobile Apps Packaged Mobile Apps Partner Built Mobile Apps

City of Los Angeles

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Oracle Internet Of Things Cloud Service

IOT Gateway

Oracle Cloud

Device Software Mgmt

Device Management

Message Delivery

Event Streaming

IOT Analytics

Applications


Securitas Direct España procesa más de 1.7 millones de

señales de sus alarmas al día con tecnología de Oracle.

Estos eventos son filtrados y correlados en tiempo real

para discernir cuáles de ellos requieren de atención

inmediata por representar una amenaza real para sus

clientes.

Además consigue una mayor capacidad y agilidad con

la que dar cabida a nuevos productos y adentrarse en

nuevos mercados.

"La migración de nuestros sistemas

indispensables desde la infraestructura peer-

to-peer VMware-RedHat a una plataforma

integral de Oracle nos ha permitido

responder de forma mucho más ágil a

incidencias que podían afectar a los

bienes, a la seguridad o, en casos

extremos, incluso a la vida de nuestros

clientes. Oracle nos ayuda a cumplir con

nuestros compromisos a la hora de ofrecer un

servicio de calidad, garantizar la mejor

experiencia a nuestros clientes y adentrarnos

en nuevos mercados con un time-to-market

hasta tres veces más rápido que en el

pasado". – David Martínez Álvarez,

responsable de la plataforma M2M, Securitas

Direct España, S.A.U.


La tercera plataforma de TI

Security is helping to address

Control

Trust

Protection

Cloud

Middleware

Applications

Database

Infrastructure

Silicon

Control Layered Security

Hybrid Cloud Security European Telco

ESB (OSB, SOA, BPM)

API Gateway (OAG) Access Manager Suite (incl. Identity Federation)

UserRegistries

Oracle CloudOther Public

Cloud B2B Partner

Legacy

CRM

Exalogic

Billing

ERP

Legacy

API and SECIntegration

Legacy Decoupling

Service Exposure

Service Integration

Extend identities between Clouds Improve user experience

Secure logical leyers


3rd Platform…

Oracle y la 3ª paltaforma. Acelerando la Transformación

Technology

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