Optimizing Due to Lack of Resources and Staff - Naitik Vyas
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Empowering government to create better lives for more people. Optimizing Due to Lack of Resources and Staff FEBRUARY 1, 2017
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Transcript of Optimizing Due to Lack of Resources and Staff - Naitik Vyas
Empowering government to create better lives for more people.
Optimizing Due to Lack of Resources and Staff FEBRUARY 1, 2017
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INTRODUCTION
National Press Spokesperson/ Deputy Director of Communications,
EEOC
Christine Nazer Naitik Vyas
Client Success Consultant,GovDelivery
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AGENDA
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ACKNOWLEDGING THE PROBLEM
SHARING THE EEOC SUCCESS STORY
3 SHARE TAKEAWAYS!
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CHALLENGES AT EEOC
• Getting the buy in from agency leadershipand district offices
• Distinguishing GovDelivery from other tools and streamlining processes
• Training dispersed staff with heavy workload
• Promoting use and highlighting benefits/best practices
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EEOC 2016 RESULTS
• 70K Subscribers• 486K Subscriptions• 1.22M Messages sent • 46.6% Engagement Rate
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TAKEAWAYS
Set Goals and Expectations
Establish Partnership
Deploy Tools and Features
Assess & Report Progress
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PROMPT WEBSITE VISITORS
Convert websites visitors into subscribers with an overlay.
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CREATE ONCE, PUBLISH EVERYWHERE
EMAIL WEB SMS MESSAGES SOCIAL NETWORKS
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By maintaining a consistent brand, your subscribers are more likely to recognize and trust your agency when they interact with you.
DRIVE TRUST THROUGH BRANDING
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AUTOMATE YOUR DIGITAL COMMUNICATIONS
General Bulletins are great for administrators with HTML experience and any automation using GovDelivery’s Page Watch.
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LEVERAGE AUTOMATION AND REPURPOSE
HTML Page WatchHas limited automation; will send emails with links to the content when a webpage is updated. It’s
great for Meeting Minutes uploads and publications.
RSS Page WatchCan be fully automated;
will send emails with a link to the article and any information from the RSS feed. It’s good for press
releases and job postings.
Web Services (API)Incorporates GovDelivery’s
functionality directly into your application and business process. It’s great for traffic alerts, transit
schedules and real-time notifications.
