Optimize your Brand's Packaging Design Lifecycle – ProSweets/ISM 2015
Transcript of Optimize your Brand's Packaging Design Lifecycle – ProSweets/ISM 2015
O P T I M I Z E Y O U R B R A N D ' S PA C K A G I N G D E S I G N L I F E C Y C L E W I T H T O D AY S O N L I N E C O L L A B O R AT I O N S E R V I C E S
P R O S W E E T S 2 0 1 5
A G E N D A
Introduction
Issues and Solutions for Brand Owners associated with Packaging Design Projects
Conclusions and Suggestions
M A R I O F Ä H
A B O U T M E
F A M I L I A R W I T H T H E S E I S S U E S ?
1. Packaging Design / Print Files not available
2. Shorter Packaging Design Lifecycles
3. Constantly Growing Number of Artworks
4. Continuing Trend of Internationalization
5. Various Stakeholders / Departments Involved
6. Stricter Regulatory Requirements
7. Many Assumptions – Few Facts
D E S I G N F I L E S N O T AVA I L A B L E
Design Files @ Creative Agency
Pictures / Images @ Photographer
CAD Drawings @ 3D Designer / Printing Supplier
Repro Files @ Repro Agency
Final Printing Data @ Packaging Supplier
and Hundreds of PDFs on internal Servers, Mailboxes…
…but certainly not the File you are looking for
!Online
Data Asset Management
D E S I G N F I L E S A R E AVA I L A B L E 2 4 / 7
Cloud / Online Storage
Powerful Search Engine
Worldwide Accessible
Internal and External Access Permissions
Only Newest, Approved Versions
History of All Previous Versions
S H O R T E R PA C K A G I N G L I F E C Y C L E S
Design / Marketing / Brand
Regulations (e.g. FIC [LMIV])
Distributors / Addresses
Technical (New Packaging Machines / Raw Material Changes etc.)
Commercial / Purchasing (New Packaging Supplier / New Dimensional Drawings etc.)
New Recipe / Formulation
"Online Workflows
M O R E E F F I C I E N T D E S I G N L I F E C Y C L E
Automized Project Workflows
Clearly Defined Tasks
Clearly Assigned Responsibilities
Personalized Reminder System
Parallel Approval Cycles
Online File Comparison
Project End Date Forecast
G R O W I N G N U M B E R O F A R T W O R K S
Market Expansion (More Countries)
Portfolio Expansion (More Products)
Variety Expansion (More Sub-Products)
#Online Project
Management
E F F I C I E N T P R O J E C T M A N A G E M E N T
All Packaging Design Projects on Central Platform
Overview of All Project Status
Overview of All Project Responsibilities
Capacity Planning for Internals and Externals
Covering the Process from Briefing to Print
Integrated Deputization Rules
Personalized Dashboard (To Do List)
T R E N D O F I N T E R N AT I O N A L I Z AT I O N
More Countries Involved
More Distributors Involved
More Customers (Retailers) Involved
Different Regulations To Be Considered
More Languages To Be Covered
$Globally Accessible Platform
M A N A G I N G I N T E R N AT I O N A L I Z AT I O N
Multi Language Supporting Platform
Global Access Via Internet
No Timezone Limitations
No Location Related Limitations
VA R I O U S D E PA R T M E N T S I N V O LV E D
Internal Stakeholders (Marketing, Purchasing, Packaging Development, R&D, Production, RA, QA etc.)
External Partners (Designers, Repro Agencies, Packaging Suppliers, Private Label Customers, Retailers etc.)
Complex Handling by E-Mail or Other «Standard» Tools
%Online StakeholderManagement
M A N A G I N G A L L P R O J E C T M E M B E R S
Decide Who May See What
Define Who Must Do What
See the Complete History of Actions
Manage the Substitutions / Replacements
S T R I C T E R R E G U L AT O R Y R E Q S
More Regulations
More Complex Regulations
Shorter Regulation Lifecycles
More Effort For Documentation
More Customer Audits
More Authority Audits
Hardly To Be Overviewed!
&Online Audit Trail
M E E T T H E R E G U L AT O R Y R E Q S
Automated Tracking of All Actions
Online Approval Cycles / Electronic Approval Processes
Complete History of All (Incl. Interim) Versions
Restore Interim or Approved Artworks
And All Without Laborious Paperwork!
M A N Y A S S U M P T I O N S – F E W F A C T S
No Reliable Data Basis for Missed Project Timings
No Reliable Data Basis for Error Root Causes
No Reliable Data Basis for Capacity Utilization
Annoying «Blaming Regimes»
Decisions Not Based on Facts
'Online Reporting
Center
F A C T S I N S T E A D O F A S S U M P T I O N S
Project Lead Time Analysis
Staff Workload Analysis
Cost Investigations
Root Cause Analysis (e.g. Reasons for Loops)
Identification of Problem Areas
Get the Relevant KPIs
Reliable Data for Continuous Improvements
C O N C L U S I O N S
There are lots of Issues faced by Brand Owners in regards of Packaging Design Management. But there are well-established Solutions for these Issues – also in the Sweets Industry!1
C O N C L U S I O N S
2 If you decide to go for a Packaging Artwork Management System: Involve as many Stakeholders as possible – right from the beginning!
C O N C L U S I O N S
3Count in enough Time to introduce the Software Solution. Even if it’s «only» an Online Service, People will need Time to become accustomed.It is very much about Change Management…
C O N C L U S I O N S
4 Do not evaluate for features only – a great service (consulting, implementation, training, support etc.) is at least equally important!
C O N C L U S I O N S
5 Integrate the solution into your existing IT environment – as better it is linked to other tools, as more efficient it will be.
With an Online Packaging Artwork Management Solution, your Design and Approval Processes will be more effective, faster and safer!
(And it will reduce your cost!
My Promise: One year after the implementation, you can’t even imagine how it was possible to work without it…
S P O N S O R E D B Y
The Leading Solution for Packaging Artwork Management in the Sweets Industry
Proud Member of the
)T H A N K Y O U !
* www.pas-media.com + www.linkedin.com/company/pas-media
, www.facebook.com/pasmedia
- twitter.com/pas_media
/ +41 56 417 57 11