Optimisation maturity model (with many thanks to janco klijnstra)
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Ad Hoc Local Heroes Chaotic Good Level 1 Starter Level Guessing A/B testing Basic tools Analytics Surveys Contact Centre Low budget usability Outline process Small team Low hanging fruit + Multi variate Session replay No segments +Regular usability testing/resear ch Prototyping Session replay Onsite feedback __________________________________________________________________ ___________________________ _ Dedicated team Volume opportunities Cross silo team Systematic tests Ninja Team Testing in the DNA Well developed Streamlined Company wide +Funnel optimisation Call tracking Some segments Micro testing Bounce rates Big volume landing pages + Funnel analysis Low converting & High loss pages + offline integration Single channel picture + Funnel fixes Forms analytics Channel switches +Cross channel testing Integrated CRO and analytics Segmentation +Spread tool use Dynamic adaptive targeting Machine learning Realtime Multichannel funnels Cross channel synergy __________________________________________________________________ _____________________________ ___________________________________________________________________ _____________________________ Testi ng focus Cultur e Process Analyti cs focus Insigh t method s +User Centered Design Layered feedback Mini product tests Get buyin ___________________________________________________________________ ____________________________ Missio n Prove ROI Scale the testing Mine value Continual improvement + Customer sat scores tied to UX Rapid iterative testing and design + All channel view of customer Driving offline using online All promotion driven by testing Level 2 Early maturity Level 3 Serious testing Level 4 Core business value Level 5 You rock, awesomely ___________________________________________________________________ _____________________________ Thanks to @JancoKlij nstra
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This is only a draft for people to kick around - I heard the original framework from Janco and have fitted it around the stuff I'm working on. Sort of gives me an idea of testing plans to aim for - we're still 2 or 3 on some items here. It's an aspirational chart, not a statement of truth!One last thing - please send me suggestions via linkedin, twitter (@OptimiseOrDie) - if you think I've missed anything.
Transcript of Optimisation maturity model (with many thanks to janco klijnstra)
Ad Hoc
Local HeroesChaotic Good
Level 1Starter Level
GuessingA/B testingBasic tools
AnalyticsSurveys
Contact CentreLow budget
usability
Outline process
Small teamLow hanging fruit
+ Multi variateSession replayNo segments
+Regular usability
testing/researchPrototyping
Session replayOnsite feedback
_____________________________________________________________________________________________ _
Dedicated teamVolume
opportunities
Cross silo teamSystematic tests
Ninja TeamTesting in the
DNA
Well developed Streamlined Company wide
+Funnel optimisationCall tracking
Some segments Micro testing
Bounce ratesBig volume
landing pages
+ Funnel analysisLow converting
& High loss pages
+ offline integration
Single channel picture
+ Funnel fixesForms analytics
Channel switches
+Cross channel testing
Integrated CRO and analyticsSegmentation
+Spread tool useDynamic adaptive
targetingMachine learning
Realtime
Multichannel funnels
Cross channel synergy
_______________________________________________________________________________________________
________________________________________________________________________________________________
Testing
focus
Culture
Process
Analytics
focus
Insightmethod
s
+User Centered DesignLayered feedback
Mini product tests
Get buyin
________________________________________________________________________________________________Missio
nProve ROI Scale the testing Mine value Continual
improvement
+ Customer sat scores tied to UXRapid iterative
testing and design
+ All channel view of customer
Driving offline using onlineAll promotion
driven by testing
Level 2Early maturity
Level 3Serious testing
Level 4Core business value
Level 5You rock, awesomely
________________________________________________________________________________________________
Thanks to @JancoKlijnstra
