Opportunities together: public private partnerships in M-Agriculture

1 © 2009 Nokia SPK

Opportunities Together

Public Private Partnerships in M-AgricultureSean Paavo KreppHead of Emerging Markets Services, Middle East & Africa Accra, Ghana 16.07.2009

2 © 2009 Nokia SPK

Contents

1. The World Is Getting Closer2. The Next Frontier – Mobile Services3. Opportunities Together

3 © 2009 Nokia SPK

Towards universal access!

0

500

1 000

1 500

2 000

2 500

3 000

3 500

4 000

4 500

1997 1998 1999 2000 2001 2002 2003 2004 2005 20062007 2008e2009e

Glob

al su

bscr

iber

s (m

illio

n)

Over 1,8 million mobile subscribers every day

1 billion

in 2002

2 billion

in 2005

3 billion

in 2007

4 billion

in 2009

4 © 2009 Nokia SPK

Future growth in mobile communications will come primarily from lower-income segments

High Upper mid Mid Low Very lowIncome classes

Shar

e of

pop

ulat

ion

Example income distribution

Expected penetrationPenetration nowPopulation without mobile

Source: Informa, WSIC+ September 2008

5 © 2009 Nokia SPK

Affordability is the key reaching the next billion mobile consumers

1$/day

2$/day

4$/day

4-40$/day

>40$/day

HSPA, WiMAX…

Voice/SMS, Internet/IP IP connectivity affordability barrier at 1.5bn

Voice/SMS, no Internet/IP Voice affordability barrier at 4bn

GSM solutions, Village

Connection… No Voice/SMS, Internet/IP 2.7 bn people

6 © 2009 Nokia SPK

2008 saw significant progress in making mobile communications affordable

- 23 %

- 13 %

- 49%0.00

2.00

4.00

6.00

8.00

10.00

12.00

14.00

2005 2007

USD

handset 11% handset 8%

service 78%service 74%

tax 14%tax 15%

2008handset 7%

service 79%

tax 14% Today the average Total Cost of Ownership (TCO) for the lower-income consumer is USD 10.88.

TCO has decreased by 19% between 2005 and 2008.

Taxes Taxes to handset and service, including VAT, sales tax, extra telecom taxes and custom duties

Service OECD low-cost service basket for a pre-paid mobile subscriber, including 30 calls and 33 SMS.

Handset Lowest cost globally available Nokia handset.

7 © 2009 Nokia SPK

0

5

10

15

20

25

Average 10.88 US dollars

TCO < USD 5 enables the majority of the lower-income consumers to use mobile communications

US d

olla

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asIn

dia

Bang

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shPa

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beki

stan

Indo

nesia

Sri L

anka

Mad

agas

car

Chin

aGu

inea

Mon

golia

Mal

aysia

Para

guay

Thai

land

Suda

nCa

mbo

dia

Jord

anM

aurit

ius

Egyp

tGu

atem

ala

Viet

nam

Ethi

opia

Ghan

aKy

rgyz

stan Iran

Tajik

istan

Phili

ppin

esTu

nisia

Alge

riaHa

itiBo

tswa

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livia

Sene

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Syria

Keny

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oldo

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Sal

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orgi

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rUr

ugua

yUg

anda

Arm

enia

Mex

icoCo

lom

bia

Nam

ibia

Swaz

iland

Sout

h Af

rica

Leso

tho

Dom

. Rep

.Cô

te d

’Ivoi

reAr

gent

ina

Mal

awi

Zam

bia

Chile

Cam

eroo

nNi

geria

Tanz

ania

Kaza

khst

anCh

adAn

gola

Cong

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yana

Mor

occo

Burk

ina

Faso

Turk

eyAz

erba

ijan

Gabo

nM

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biqu

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Peru

Alba

nia

Leba

non

Braz

il

Today twelve countries reach the monthly TCO target level. In 2007 there was only four TCO high performers.

8 © 2009 Nokia SPK

Mobility has a major impact on the economy – affordability, penetration and GDP are closely linked

Graph source: Nokia, January 2009 ¹Vodafone policy paper: India: The Impact of Mobile Phones 2008

TCO to GDP per capita ratio

Pene

trat

ion

Bangladesh

100%

80%

70%

60%

50%

40%

30%

20%

10%

0%0% 5% 10% 15% 20% 25

%

Cambodia

China

India

Indonesia

Malaysia

MongoliaPakistan

Philippines

Sri Lanka

Thailand

VietnamAlbania

Armenia

AzerbaijanGeorgia

Turkey

Kyrgyzstan

Moldova

Tajikistan

Kazakhstan

Uzbekistan

Argentina

Bolivia

Brazil

ChileColombia

Dom. Rep.

Ecuador

El Salvador

Guatemala

Guyana

Haiti

HondurasMexico

Nicaragua

Paraguay

Peru

Uruguay

Algeria

Angola

Botswana

Burkina Faso

Cameroon

Chad

CongoCôte d’lvoireEgypt

Ethiopia

Gabon

Ghana

Guinea

Iran

Jordan

Kenya

LebanonLesotho

Malawi

Mauritius

MoroccoNamibia

NigeriaSenegal

South Africa

Sudan

SwazilandSyria

Tanzania

Tunisia

UgandaZambia

In a typical developing country, an increase of ten mobile phones per 100 people boosts GDP growth by 0.6 percentage points¹.

Mozambique

9 © 2009 Nokia SPK

Contents


10 © 2009 Nokia SPK

Some Emerging Markets Characteristics

Large rural populations, more than 2 billions with infrastructure constraints India: 820 million, China: 787 million, Africa: 680 million

Low income, especially in rural and low income urban India: €88, China: 125€

Large number of local languages and low English literacy India:22, Africa: over 1000 in 4 major language groups

Source: Nokia Segmentation3 for India and China, World Bank and Wikipedia for Africa

11 © 2009 Nokia SPK© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials11

Livelihood and Life Improvement Services are Highly Relevant; Entertainment has the Wide Appeal

Livelihood

AgricultureLife improvement

Education Entertainment


Introducing Nokia Life Tools

Targeted towards the non-urban consumers in emerging markets

Focus on Agriculture information and Education services

Local information in one’s own languageEasy to use innovative graphical

interfaceNo hassles with settingsWorks anywhere with GSM coverage, GPRS

not necessary

Nokia Life ToolsInform. Involve. Empower.


Agriculture: market prices, weather & agriculture info/tips relevant to the cropping cycle in one package.

Fertilizerprices

Pesticide prices

Weather

Seed prices

Info on seeds types

Market prices

Sow

Grow and Harvest

Sell

Advise

Comprehensive database of categories and

crops

Daily detailed weather

Daily price information

Info on fertilizers and

pesticides


Education: Simple Courses on English word-a-day and General knowledge. All in your local language!

Learn English

Increase your

general knowledge!


Contents



Key challenges for delivery of m-agriculture content

Trust

= Relevance

TimelinessQuality/Quantity

LocalizedCustomized

Low cost

Ease-of-UseDigitization


Relevance can only be achieved through partnership…

Public Sector

Third Sector

Private SectorState Agri Marketing

Boards

http://www.agriwatch.com/


…strong partnership can deliver relevant information farmers. The opportunity is ours!


Thank You!

Nokia Life ToolsInform. Involve. Empower.Nokia Life Tools

Inform. Involve. Empower.

Opportunities together: public private partnerships in M-Agriculture

Technology

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