Opportunities for Greater Energy Efficiency of Security Equipment

R. Neal Elliott, Ph.D., P.E.Associate Director for ResearchACEEE

The American Council for an Energy-Efficient Economy (ACEEE)

• ACEEE is a nonprofit 501(c)(3) that acts as a catalyst to advance energy efficiency policies, programs, technologies, investments & behaviors.

• Nearly 50 staff based in Washington, D.C.• Focus on end-use efficiency in industry,

buildings, utilities & transportation• Other research in economic analysis;

behavior; national, state & local policy.• Funding:

◦ Foundation Grants (52%)◦ Contract Work & Gov. Grants (20%)◦ Conferences and Publications (20%)◦ Contributions and Other (8%)

www.aceee.org

Reasons for Energy EfficiencyEnergy efficiency can offer opportunities for

market differentiation Customers have energy efficiency

obligations:• Federal agency under obligations for energy efficiency

improvements and to purchase energy-efficient products• Many state & local governments follow federal purchasing

guidelines• Many companies include energy efficiency in their

corporate sustainability goals—both for their own operations & for the products they sell

Investors are showing preference for companies with Sustainability plans

Paths for energy-efficient productsProduct testing protocols and data collection

• Identify or develop test method to allow purchaser comparisons of equipment

• Develop standard reporting for both direct & indirect energy use of products

Product labeling• Private-sector labeling by trade association or 3rd

party• Participation in public labeling program—

EnergyStar™, NEMA Premium™• Mandatory labeling requirements through DOE

Product performance standards• Minimum-Efficiency Performance Standards (MEPS)

by Government—DOE Standards proceedings

Energy Efficiency Testing & Data

Address customer transaction costs:

Provide information of sustainability programsAllows industry to define key performance indicators

• Industry controls the process• Allows industry to appear ahead of sustainability

marketsProvide the basis for labelling efforts

• Identifies KPI• Established accepted test procedures• Proves data needed to justify labels

Power of LabelingHelps customers make choices

• Addresses market confusion on purchasing products that comply with mandatory & voluntary energy efficiency goals

Facilitates customers to:• Achieve energy savings targets & document

savings -“deemed savings”• Purchase energy-efficient products & streamline

purchasing process—e.g. FEMP, DoD, GSA• Offers the potential to receive energy efficiency

program incentive paymentsAllow differentiation in marketing products

Summary & Conclusions

Focusing on energy efficiency of security products offers the industry the opportunity to:Make the industry responsive to customer needsAllow for market differentiation of efficient productsHelp facilitate customers in their purchasing processUnlock energy efficiency incentive paymentsSeize control of the efficient product process to guide & channel government action

Thank you!

R. Neal Elliott, Ph.D., P.E.Associate Director for ResearchACEEErnelliott@aceee.org202-507-4009

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