Opportunities and Challenges in POC - CiPoC – Center for...

August 2012

Opportunities and Challenges in POC - Radiometer perspective Niels Hesselholt, Director Strategy and BD

PKJ/SKL September 20, 2011

Agenda

Radiometer

Danaher

Mega Trends

Product Development Priorities

Where to look for the good idea

Barriers to new ideas

De-risking the good idea

Case Story

PKJ/SKL September 20, 2011 3

Radiometer

Founded by Danish engineers Carl Johan Schrøder and Børge Aagaard Nielsen

Originally manufactured electronic measuring instruments for the growing radio industry

1935

PKJ/SKL September 20, 2011 RADIOMETER PRESENTATION 4

Ph instruments

1935

E50101

1952

The “Astrup Trolley”

1959

ABL1

1973

ABL500 series

1989

Milestones 1935 - 2010

ABL5

1994

ABL700 series

1998

ABL70

1999

ABL800 FLEX

2004

1st automatic system

2005

ABL80 FLEX

2006

A QT90

2008

A BL90

2010


Radiometer

Key Customers

Critical Care departments in hospitals

Central labs, operating rooms, emergency departments

~$2.1B Market Size

5-7% Market Growth

$600M

45% EU

35% ROW 20% NA

2011 Sales 25% Instruments | 70%

Consumables | 5% Service

Geographic Mix ( as % of 2010 revenue)

5


Danaher

6


Mega trends influencing Danaher

7


Product Development Priorities

8

Product

Market

Existing New

Exis

ting

New

70%

10%

20%


Where to look for new ideas?

Close adjacencies

Same customers and channels (synergies)

Added value

More info for Dx

Higher efficiency

Better outcome

True unmet need

Business model

9


Barriers to new ideas – valley of death

10


De-risking the good idea

VOC overload

Product/features

Clinical utility

Usability

Process fit

Existing process

New process/changes needed

Economic rationale

Who will benefit and who will suffer?

Reimbursement

Outcome model

11

OR


AQT case story

12

2008

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