OPOATE PANERED LASSES - Maryville University · OPOATE PANERED LASSES ... Sponsorship class, on...

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THE ONLY CORPORATE PARTNERED PROGRAM IN THE COUNTRY 95% CAREER PLACE WITHIN 6 MONTHS OF GRADUATION BIENNIAL INTERNATIONAL EXPERIENTIAL LEARNING EXPERIENCE CORPORATE PARTNERED CLASSES INDUSTRY EXPERIENCED FACULTY & STAFF ANNUAL INDUSTRY CAREER FAIR THE ONLY CORPORATE PARTNERED PROGRAM IN THE COUNTRY 95% CAREER PLACE WITHIN 6 MONTHS OF GRADUATION BIENNIAL INTERNATIONAL EXPERIENTIAL LEARNING EXPERIENCE CORPORATE PARTNERED CLASSES INDUSTRY EXPERIENCED FACULTY & STAFF ANNUAL INDUSTRY CAREER FAIR THE ONLY CORPORATE PARTNERED PROGRAM IN THE COUNTRY 95% CAREER PLACE WITHIN 6 MONTHS OF GRADUATION BIENNIAL INTERNATIONAL EXPERIENTIAL LEARNING EXPERIENCE CORPORATE PARTNERED CLASSES INDUSTRY EXPERIENCED FACULTY & STAFF ANNUAL INDUSTRY CAREER FAIR THE ONLY CORPORATE PARTNERED PROGRAM IN THE COUNTRY 95% CAREER PLACE WITHIN 6 MONTHS OF GRADUATION BIENNIAL INTERNATIONAL EXPERIENTIAL LEARNING EXPERIENCE CORPORATE PARTNERED CLASSES INDUSTRY EXPERIENCED FACULTY & STAFF ANNUAL INDUSTRY CAREER FAIR THE ONLY CORPORATE PARTNERED PROGRAM IN THE COUNTRY 95% CAREER PLACE WITHIN 6 MONTHS OF GRADUATION BIENNIAL INTERNATIONAL EXPERIENTIAL LEARNING EXPERIENCE CORPORATE PARTNERED CLASSES INDUSTRY EXPERIENCED FACULTY & STAFF ANNUAL INDUSTRY CAREER FAIR THE ONLY CORPORATE PARTNERED PROGRAM IN THE COUNTRY 95% CAREER PLACE WITHIN 6 MONTHS OF GRADUATION BIENNIAL INTERNATIONAL EXPERIENTIAL LEARNING EXPERIENCE CORPORATE PARTNERED CLASSES THE ONLY CORPORATE PARTNERED PROGRAM IN THE COUNTRY 95% CAREER PLACE WITHIN 6 MONTHS OF GRADUATION BIENNIAL INTERNATIONAL EXPERIENTIAL LEARNING EXPERIENCE CORPORATE PARTNERED CLASSES Maryville University | St. Louis, MO | 2017—18 JOHN E. SIMON SCHOOL OF BUSINESS PARTNERING TO CREATE A NEW CLASS OF THE FINEST IN THE FIELD

Transcript of OPOATE PANERED LASSES - Maryville University · OPOATE PANERED LASSES ... Sponsorship class, on...

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THE ONLY CORPORATE PARTNERED PROGRAM IN THE COUNTRY95% CAREER PLACE WITHIN 6 MONTHS OF GRADUATIONBIENNIAL INTERNATIONAL EXPERIENTIAL LEARNING EXPERIENCE

CORPORATE PARTNERED CLASSESINDUSTRY EXPERIENCED FACULTY & STAFFANNUAL INDUSTRY CAREER FAIR

THE ONLY CORPORATE PARTNERED PROGRAM IN THE COUNTRY95% CAREER PLACE WITHIN 6 MONTHS OF GRADUATIONBIENNIAL INTERNATIONAL EXPERIENTIAL LEARNING EXPERIENCE

CORPORATE PARTNERED CLASSESINDUSTRY EXPERIENCED FACULTY & STAFFANNUAL INDUSTRY CAREER FAIR

THE ONLY CORPORATE PARTNERED PROGRAM IN THE COUNTRY95% CAREER PLACE WITHIN 6 MONTHS OF GRADUATIONBIENNIAL INTERNATIONAL EXPERIENTIAL LEARNING EXPERIENCE

CORPORATE PARTNERED CLASSESINDUSTRY EXPERIENCED FACULTY & STAFFANNUAL INDUSTRY CAREER FAIR

THE ONLY CORPORATE PARTNERED PROGRAM IN THE COUNTRY95% CAREER PLACE WITHIN 6 MONTHS OF GRADUATIONBIENNIAL INTERNATIONAL EXPERIENTIAL LEARNING EXPERIENCE

CORPORATE PARTNERED CLASSESINDUSTRY EXPERIENCED FACULTY & STAFFANNUAL INDUSTRY CAREER FAIR

THE ONLY CORPORATE PARTNERED PROGRAM IN THE COUNTRY95% CAREER PLACE WITHIN 6 MONTHS OF GRADUATIONBIENNIAL INTERNATIONAL EXPERIENTIAL LEARNING EXPERIENCE

CORPORATE PARTNERED CLASSESINDUSTRY EXPERIENCED FACULTY & STAFFANNUAL INDUSTRY CAREER FAIR

THE ONLY CORPORATE PARTNERED PROGRAM IN THE COUNTRY95% CAREER PLACE WITHIN 6 MONTHS OF GRADUATIONBIENNIAL INTERNATIONAL EXPERIENTIAL LEARNING EXPERIENCE

CORPORATE PARTNERED CLASSES

THE ONLY CORPORATE PARTNERED PROGRAM IN THE COUNTRY95% CAREER PLACE WITHIN 6 MONTHS OF GRADUATIONBIENNIAL INTERNATIONAL EXPERIENTIAL LEARNING EXPERIENCE

CORPORATE PARTNERED CLASSES

Maryville University | St. Louis, MO | 2017—18

JOHN E. SIMON SCHOOL OF BUSINESS

P A R T N E R I N G T O C R E A T E A N E W C L A S S O F T H E F I N E S T I N T H E F I E L D

RAWLINGS MARKET RESEARCH & DEVELOPMENT

During the 2016-2017 academic year, the Rawlings Market Research & Development course tackled two projects on behalf of Rawlings.

In the Fall 2016 course, students assessed Rawlings’ objectives as they transitioned the Worth fastpitch softball brand to Rawlings. Through research, students gained an understanding of competing companies within the fastpitch softball market and created surveys to determine how competitive softball players perceive the Rawlings’ brand. Students administered the brand awareness surveys during Chesterfield Valley softball tournaments held over two weekends in October. Additionally, students scheduled teams participating in the tournaments to take part in blind bat tests at the Rawlings Tech Center. Students then analyzed the information collected from both the bat and brand awareness surveys and developed a marketing plan that was presented to Rawlings executives. Afterward, Steve Johnson, Rawlings director of supplier quality said, “Great ideas and eye opening! These young men and women give me great hope for the future of Rawlings and beyond.”

In Spring 2017, students were tasked with identifying potential Major League Soccer licensing opportunities for Rawlings. They first had to learn about Rawlings’ current licensing business and explore sister companies that could be utilized when developing MLS branded items. Students developed a demographic and psychographic profile of MLS fans at team and league levels in order to zero in on products that would appeal to them. In a presentation to Rawlings’ executives, students highlighted the prevalence and buying power of supporter fan groups, and focused on items that exist within the portfolio of Rawlings and its sister companies. Recommendations included MLS and team branded Softee soccer balls and a full line of tailgate gear, including chairs, tables and tents. Eric Reinsfelder, senior director of sports licensing, was impressed: “The students did a great job and we will definitely have some actionable follow-ups from their presentation and research.”

THE PEPSI PARTNERSHIP

Students in the Fall 2016 Corporate Sponsorship class, on behalf of Pepsi, began a journey that would lead them to the activation of a full-blown promotional event during the Missouri Valley Conference’s Arch Madness Men’s Basketball Tournament. Focusing on the Mountain Dew Kickstart brand, students developed proposals on how best to educate fans about the line. Pepsi’s Regional Marketing Manager Kim Burgess, who previously met with the class, reviewed the activation proposals over winter break and offered her recommendations.

When the Spring 2017 semester began, the Promotions class jumped right into planning. Students were divided into

six groups. Each group focused on a different element, ranging from promotional item ordering to sampling needs to staff scheduling and uniforms. All their hard work came together during the four-day tournament held March 2-5. Burgess, who visited the activation and had Pepsi employees secret shop the activation, was impressed.

“The students looked at all aspects of event activation, including picking the best space at Scottrade for our footprint, visual presence, on-site entertainment, social media, prizes and of course, product sampling,” she said during debrief session with students. Students found the project beneficial to both the learning experience and for their resume.

PARTNERSHIPS = EXPERIENTIAL LEARNING PARTNERSHIPS = EXPERIENTIAL LEARNING

Students administer glove surveys.

Students present their findings and recommendations to Rawlings executives.

Students in the promotions course work the MVC Men’s Basketball Tournament on behalf of Pepsi’s Mtn. Dew Kickstart brand.

Students are trained in selling techniques by Game Face founder, Rob Cornilles

This year students were also introduced to Salesforce, a customer relationship management (CRM) system that many sport and other organizations use to build meaningful relationships with those engaging with their product. Students participated in online Salesforce training sessions to earn badges which were then posted on their LinkedIn accounts. Learning about the importance of a CRM gave students greater insight into how teams like the Cardinals strive to understand their fan base.

THE BALLPARK PASS

Due to the success of students in the Selling in the Business of Sport course, the Cardinals enlisted students in the Promotions course to investigate their Ballpark Pass, introduced at the start of the 2017 baseball season. The Cardinals asked the class to learn what other teams activating a pass were offering (price, length of pass, seating options, perks) and how the Cardinals compare to those teams. Additionally, the Cardinals wanted to know what they could do to make the Pass attractive to millennials. After collecting data from other teams, students shared recommendations with Cardinals executives.

“We partner with the Rawlings Sport Business Management program in the Selling in the Business of Sport course because we trust they will represent the values of the Cardinals when reaching out to our fans,” said Rob Fasoldt, director of ticket sales and services.

“For this reason, when the desire to look at the Ballpark Pass was introduced, it made perfect sense for us to partner with the program again. The service students provided to those they spoke with on the phone and the insight they shared with us on the Ballpark Pass was highly beneficial.”

MISSOURI VALLEY CONFERENCE

Every spring the Event and Facility Management course teams up with the Missouri Valley Conference (MVC) to provide valuable work experience for students during the conference’s Men’s Basketball Tournament, better known as Arch Madness, held at the Scottrade Center March 2-5. This year, students worked a total of 71 shifts for the MVC as media runners, back of house operations staff, and executed promotional activations as marketing assistants.

The following weekend (March 9-12) nearly a dozen students, 10 from the Event & Facility Management class, travelled to Moline, Ill., to work the Women’s Basketball Tournament at the iWireless Center. For the second straight year, this trip provided valuable aid to the MVC as students worked 48 shifts in operations and media. Two students, Erin Provazni, ’17 and Heath Schatz, ’19, returned to the tournament for the second straight year. Provaznik served as lead volunteer for media and Schatz as lead volunteer for operations.

“The Maryville students once again exceeded our expectations,” said Kristin Gregory, assistant commissioner for sports administration with the MVC.

“We had an overwhelming number of positive comments about the students not only from the school administrators, but from the coaches as well. The MVC hopes this partnership continues well into the future.”

THE M GAMES

The experience that the students gained from their work with the MVC helped inform their approach as they worked together to execute their own event, the

Patryk Wysocki ‘18, Evan Wolf ‘18 and Jeff Boelter ‘19 share Ballpark Pass findings with Cardinals Executives.

THE ST. LOUIS CARDINALS

SELLING IN THE BUSINESS OF SPORT

For the past five years, the St. Louis Cardinals have partnered with RSBM’s Selling in the Business of Sport course. The partnership provides true hands on sales experience by allowing students to sell Cardinals gift cards. Before the class was ready to dial the numbers, they first were trained on how to sell both by Cardinals staff and Rob Cornilles, founder and president of Game Face, Inc. Cornilles, who also trains the Cardinals sales team, spent three days sharing techniques that would help students become comfortable making sales calls. He emphasized that a sporting event is about promoting the experience and the special memories created.

“I’ve talked to students from other schools, and we did something special. It was all on us,” shared Patryk Wysocki ’18.

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FUN FACT

As of Spring 2017, all students in the Rawlings Sport Business Management program have access to the Street & Smith’s Sports Business Journal.

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M Games, held on April 20. Students were divided into departments– operations, marketing, finance/legal, communications, ticketing and event presentation. The M Games featured games including football toss and a soccer shootout as well as a raffle that raised $200 for Canine Companions, an organization that pairs those living with disabilities with assistance dogs. “The M games provided me with a real look into putting on an event. Not only did I gain insight about what goes into an event, I was able to work with real industry professionals while doing it,” said Josh Parrish ’19. “Overall, the M games taught me more about what it means to be a professional in the sports industry.”

STADIA VENTURES

In the Spring of 2015, the Rawlings Sport Business Management program introduced a sport entrepreneurship concentration. Art Chou, founder of Stadia Ventures, a St. Louis-based sport business incubator and investment firm, developed and teaches the four courses that give students background and insight on what it means and takes to be entrepreneurial within the sports world. During Spring 2017, students in the Funding and Growing Sports Start-ups course participated in Stadia Venture’s accelerator program. They were able to observe actual sports start-ups deal with issues such as business development and fundraising. Interacting and learning from the start-up companies aided students as they worked in teams to develop their own sports tech start-up concepts that they pitched during a final class presentation.

“I have had the amazing opportunity to learn from Block Six and Stadia Ventures on how to run, grow and market a young company. I have had the opportunity to network with dozens of sport business executives through this course, which I am extremely grateful for,” said Brian Dietrich, ’19.

The partnership with Art Chou and Stadia Ventures has led to a number of internships with the organization.

CATCHING UP WITH THE CARDINALS

The fourth annual Catching-Up with the Cardinals presented by Rawlings was held on March 6. St. Louis Cardinals President Bill Dewitt III and Dan Farrell, senior vice president of sales and marketing, shared an inside look at the business of baseball. Popular topics included promotional item decisions, player impact and the expansion of Ballpark Village. Maryville students, faculty and staff were joined by Rawlings employees in a packed Buder Commons.

Rawlings Sport Business Management Council hosts its inaugural Trivia Night.

Rawlings Sport Business Management Director Jason Williams (left) and Rawlings CEO Mike Zlaket (right) present a check to Flint Fowler, president of the Mathews-Dickey (center) Boys’ & Girls’ Club.

Rawlings Sport Business Management students and Darren Rovell.

Moderated by Jason Williams (left),the Cardinals Bill DeWitt III (center) and Dan Farrell (right) share insights into Cardinals Baseball.

Summer Institute Students enjoy a Cardinals game after shadowing front office staff during their game day duties.

4TH ANNUAL SPEED NETWORKING EVENT

It’s never too early to network with industry professionals, so when then-student Samantha Robison, ’14, introduced the concept of a speed networking event to give students the opportunity to spend a few minutes meeting with sport professionals from throughout the St. Louis region, the idea was quickly adapted. Four years later, the event is going strong with nearly 20 professionals and 30 students attending the February 15 event.

NEW: INTERVIEW FORUM

The Speed Networking program has expanded to include an Interview Forum that allows students to submit resumes and be selected for 15-minute interviews by up to five companies. Multiple students were offered on-the-spot internships, or were able to parlay their interviews into full-time positions.

“The interview forum was a fantastic way to meet potential employers. I had two interviews which both led to job offers. This amazing opportunity helped me land my first job in the sports industry,” said Michael Braunfeld, ’17, partnership sales representative at Kelly Sports Properties.

WHERE CAREERS AND OPPORTUNITIES MEET2 0 1 7 R A W L I N G S S P O R T B U S I N E S S M A N A G E M E N T S TAT S

19 SPORT BUSINESS ORGANIZATIONS

AREAS REPRESENTED: MISSOURI

ILLINOISINDIANA

WASHINGTON DC30

BUSINESS PROFESSIONALS

INTERVIEWS CONDUCTED

72YOU TOO CAN BE HIRED ON THE SPOT!

SUMMER INSTITUTE

The Rawlings Sport Business Management program’s Summer Institute introduces high school students interested in a sport business career to the major at Maryville. Last June, 18 high schoolers from across the country learned the program’s values and visited with executives from partner organizations including Rawlings, St. Louis Cardinals, St. Louis Blues, Saint Louis Football Club,

St. Louis Sports Commission, Missouri Valley Conference, Houston Rockets and the University of Kentucky Athletic Department. Trey Weston, a program participant, said this about the summer institute: “Understanding the value of networking and internships opened my eyes to what it takes to be successful in the sport business industry. I’m going to recommend this institute to others moving forward.”

Students work the MVC Women’s Basketball Tournament in Moline, Ill.

AN EVENING OF SPORT BUSINESS WITH DARREN ROVELL

The Rawlings Sport Business Management program, in partnership with Rawlings and the St. Louis Sports Commission, hosted An Evening of Sports Business with Darren Rovell on Oct. 20. Rovell, a senior correspondent and sport business reporter for ESPN, shared his thoughts about the state of the sport business world. The event was moderated by St. Louis Sports Commission Vice President Marc Schreiber.

TRIVIA NIGHT

Students don’t just learn in the Rawlings Sport Business Management program, they contribute to its growth. Founded and run by students, the Rawlings Sport Business Management Leadership Council develops ideas that create events to benefit those in the program and community organizations. In Fall 2016, the Council planned a Trivia Night, supported by Rawlings, and brought together partners from across the St. Louis region for a fun night that helped raise funds for the Mathews-Dickey Boys’ & Girls’ Club. In December, RSBM Program Director Jason Williams, EdD, and Rawlings CEO Mike Zlaket, presented Mathews-Dickey Boys’ & Girls’ Club President Flint Fowler with a check for $3,500.

Students meet with professional during the Annual Speed Networking Event.

RAWLINGS SPORT BUSINESS MANAGEMENT EVENTS

PARTNERSHIPS = EXPERIENTIAL LEARNING

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SAMANTHA

ROBISON, ’14, recommended the Twitter Takeover concept, so it is fitting that she kicked it off on April 23. Robison, a ticket service executive for the Houston

Rockets, shared her day leading up to the Rockets playoff game that evening.

“The Alumni Twitter Takeover gives our alumni the opportunity to connect with current students and showcase what it’s like to work in the sports industry. I’m excited knowing that I could inspire others to chase their dreams.”

Samantha Robison, ’14

TRE JENKINS, ’14, a group sales account executive for the Golden State Warriors, shared his thoughts on the sales landscape, experiential development networking and the state of the Warriors.

“The Alumni Twitter Takeover speaks to the strength of the RSBM program at Maryville. My classmates and I received assistance, so I wanted to ensure that current students have the same opportunities that I did, if not more.” Tre Jenkins, ’14

CAMERON FAGUNDES, ’15, shared what it’s like to be back in his hometown working as a group sales account executive for the San Diego Gulls of the American Hockey League.

“I really enjoyed doing the Alumni Twitter Takeover. The program has given me so much. I wanted to give back and provide some of my insight. For those that come after me in the program, I want to make sure they have all of the help and support they need. Anything they need, I am there.”

Cameron Fagundes, ’15

ABBY DUETHMAN, ’13, supervisor for ticket development, and ANDREW MYER, ’17, direct sales representative, both work for the St. Louis Cardinals. They highlighted their day in the ticketing department.

“I enjoyed doing it because it was an opportunity for past, current and future students to see what the sales department does at the St. Louis Cardinals on a game day. The program provided me so many opportunities and this is one way I can give back.”

Andrew Myer, ’17

More Twitter Takeovers are on the horizon. Follow @MURSBM so you don’t miss out!

OTHER WAYS TO CONNECT

Follow the Rawlings Sport Business Management at Maryville University Facebook page.

Find Rawlings Sport Business Management on LinkedIn (linkedin.com/groups/12023018) where discussions on sport business take place and networking opportunities are fostered.

ALUMNI GIVE BACK

SPRING BREAK IN INDIANAPOLIS

For the second consecutive year, Maryville’s Spring Break provided a learning and networking opportunity. Last March, RSBM students traveled to Indianapolis to meet with sport executives. They were given an inside look at the business practices of the Indiana Pacers, the NCAA, the Great Lakes Valley Conference, the Indiana Sports Corporation and the Indianapolis Indians minor league baseball team.

“The trip allowed me to hear the advice of industry professionals as well as set up a wider network of communication for my future in sports business.” —CJ Donegan, ’21

“It opened my eyes to new opportunities and a different way of thinking about sports.” —Russell Susuki, ’18

RSBM GOES ABROADSport is a worldwide business and there is no better way to share this with students than with a trip abroad. In May, 11 students spent 12 days in England visiting sport business organizations. Students learned about opportunities outside of the United States, and also compared and contrasted the way sport is executed and consumed in another country. The students were accompanied by Rob Cornilles, president and CEO of Game Face Inc.; Rawlings Sport Business Management Director Jason Williams, EdD; and retired Maryville business professor John Lewington, a U.K. native. The students visited with Manchester City, NFL Europe, London Sport, Fulham FC, Wimbledon and Manchester United and met with each organization’s executives to learn more about the business of sport. Student learning was richer during visits to Manchester City and Fulham FC as students were tasked with projects by each organization.

While at Manchester City, the team’s commercial staff led the group through an orientation and presentation that allowed students to perform game day responsibilities in ticketing, promotions, marketing and hospitality during the team’s game the following day.

While at Fulham FC, Commercial Development Manager Diane Reynolds challenged the group to develop more inventory for the corporate sponsorship commercial division. Students worked in groups and presented their proposals that contained actionable ideas for Reynolds and her team. “I was very impressed by the caliber of the Maryville University students. During their visit to Craven Cottage, I asked them to analyze the Fulham Football Club’s business model. Not only were they engaged and enthusiastic about this task, but they also put forth very interesting perspectives and recommendations. I have no doubt that these students will accomplish great things in the sports industry,” said Reynolds.

Students visit the Indiana Pacers.

During a U.K. trip, students visit and work a game for Manchester City.

“Being able to visit London and learn so much about the sports industry there was a great experience. It was eye-opening to see the difference between the culture of sports in the U.S. and U.K.”

Olivia Reese, ’20

“It was a unique, real-life learning experience that provided insight that couldn’t be taught in the classroom.”Jason Jones, ’18

“The best part about the experience was being able to display our skillset to representatives of major sport business organizations, such as Manchester City and Fulham FC.”

Grant Vollmar, ’20

PROFESSIONAL DEVELOPMENT

The Rawlings Sport Business Management program introduced Twitter Takeover, a program in which a graduate takes over the @MURSBM account for a day. Alumni share a day in their professional shoes and reflect on their time at Maryville. They explore how the Rawlings Sport Business Management program helped prepare them for their current role.

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STUDENTS ATTEND ESPNW CONFERENCE

Last May, Reagan Patrick, ’19, and Maya Todd, ’19, traveled to Chicago to attend the espnW: Women + Sports conference to learn about how women, in a range of roles, are leaving their mark on the sport industry. Patrick and Todd were able to speak with espnW columnist and host of the conference Sarah Spain, as well as ESPN broadcast journalist Cari Champion and track and field athlete Amanda Bingson.

“I went into this conference with an open mind hoping to gain a little more insight on what it takes to be a successful woman in this industry. After speaking to a number of influential women, I know that Maryville is preparing me to succeed.”

—Reagan Patrick, ’19

Through the partnership with Rawlings, students in the Rawlings Sport Business Management program are offered an array of volunteer opportunities to represent Rawlings as brand ambassadors.

FAMILY FUN WITH RAWLINGS

Students helped showcase Rawlings products during the St. Louis Cardinals Family Fun Day last October.

WINTER WARM-UP

Rawlings Sport Business Management students manned the Rawlings booth during the St. Louis Cardinals Winter Warm-up held last January.

REPRESENTING RAWLINGS AT STORE OPENINGS

Julian Langford, ’17, an intern in the Rawlings marketing department, and Lucas Winklemann, ’18, a student volunteer, represented Rawlings at the opening of the Pearland, Texas, Academy Sports + Outdoors. They staffed the Rawlings’ booth, handing out prizes to shoppers and facilitating photos with the Rawlings Gold Glove.

Students in the Rawlings Market Research & Development class volunteered to represent Rawlings at the opening of the first Academy Sports + Outdoors store in St. Louis.

RESUME BUILDERS

SPORT BIZ DASH

During the St. Louis Sports Commission’s inaugural Biz Dash, 17 students volunteer-ed to help with set-up, manage water stations and assist as course marshals.

NCAA WRESTLING COMES TO TOWN

The NCAA Division I Wrestling tournament was held in St. Louis March 15-17—and of course, RSBM students were on hand to help! They worked with the St. Louis Sport Commission in hosting the three-day Fan Fest at Union Station. Students helped with traffic flow and manned trophy booths, as well as worked the wrestling tournament held at Scottrade Center.

NCAA GYMNASTICS CHAMPIONSHIPS

The Sports Commission helped to host the National Collegiate Women’s Gymnastics Championships on April 14-15. Six students from the Rawlings Sport Business Management program volunteered in numerous roles.

FAN FESTING WITH THE ST. LOUIS AMBUSH

The St. Louis Ambush hosted a free Fan Fest to celebrate the preseason opener. RSBM students were on hand to help with set-up and tear down, as well as assist the game operations department during the game.

NHRA AT GATEWAY

For the fifth year, RSBM students volunteered at the National Hot Rod Association Gateway Midwest Nationals, held Sept. 23-25 at Gateway Motorsports Park in Madison, Ill. The 25 students worked in hospitality and guest services.

DRAFTKINGS PROCAMP

The Winter Classic, held in January, brought excitement to the St. Louis region and provided the opportunity for organizations to create events surrounding the Classic. Pro Camps, an organization that specializes in developing youth camps with professional athletes and coaches, hosted DraftKings ProCamp, sponsored by DraftKings, at Busch Stadium. RSBM students volunteered as operational and VIP staff.

Reagan Patrick, ’19, (left) and Maya Todd, ’19, met with track and field star Amanda Bingson.

VOLUNTEER/EXPERIENTIAL OPPORTUNITIES

Julian Langford ‘17 works the Pearland, Texas, Academy Sports + Outdoors opening for Rawlings.

CJ Donegan ‘20 and Heath Schatz ‘19 work the Cardinals Winter Warm-Up.

Family Fun with Rawlings.

Students work the Biz Dash.

Students work the Ambush Fan Fest.

Students work the NHRA Gateway Midwest Nationals.

Students volunteer on behalf of Pro Camps.

VOLUNTEER/EXPERIENTIAL OPPORTUNITIES

NEW PARTERNSHIPS

The Rawlings Sport Business Management program is proud to introduce two new partnerships for the 2017-18 academic year. Heartland Coca-Cola is excited to provide hands-on learning through directed projects in both the Corporate Sponsorship and Promotions courses. Internships will also be available to students in the program.

The 100th PGA Championship will be held at Bellerive Country Club in August 2018. The PGA is partnering with the RSBM program to provide volunteer and internship positions leading up to and during the Championship. Additionally, PGA Championship staff will be guests in a number of RSBM courses to provide deeper learning opportunities.

MEET THE FACULTY AND STAFF

FULL-TIME FACULTY AND STAFF

TEACHING PROFESSIONALS

Jason Williams EdD, ‘15Program Director / Assistant Dean, John E. Simon School of Business

Courses taught: Sport Business Management, Selling in the Business of Sport, Capstone–Rawlings Advanced Applications of Sport Business

Meghan Essman, M.S. Ed.Assistant Professor

Courses taught: Rawlings Market Research & Development, Corporate Sponsorship, Sport Promotions

Daniel Schmidt ’10, MBA ‘17Program Coordinator

Courses taught: Sport Event and Facility Management

Larry AlbusVP, Client Leadership IEG

Courses taught: Corporate Sponsorship, Sport Data Analytics

2016–2017 INTERNSHIPS

ABSTRAKT MARKETING GROUP

Nikka Bazzetta, Sydney Halleen, Charles Smith, Lucas Winklemann

ATHLETES IN ACTION

Maya Solomon

DICK’S SPORTING GOODS

Alex Wolters

MISSOURI KARATE ASSOCIATION

Sam Gardinier, Matt Rath

MISSOURI VALLEY CONFERENCE

Josh Parrish

MO512

Jordyne Duggar

OLIVETTE PARKS AND RECREATION

Patryk Wysocki

RAWLINGS

Julian Langford, Parker William, Bryan Williams

RIVER CITY RASCALS Matt Higgins

SCRAPYARD DAWGS

Reagan Patrick, Maya Todd

SENIOR PGA CHAMPIONSHIP

Ben Rupp

STADIA VENTURES Brian Dietrich, Ellen Foster

ST. LOUIS AMBUSH

Cory Reynolds

ST. LOUIS BLUES

Kevin Bauer, Michael Braunfeld,

Nicole Kertz, Karley Willmann

ST. LOUIS CARDINALS

Greg Hegarty, Andrew Myer,

Nicole Nardi, Jason Palmer

SAINT LOUIS FC

Joe Calabro, Dylan Harringer, Jessica Hedrick, Jason Jones, Fernando Molina,

Erin Provaznik, Maya Todd

UNIVERSITY OF NORTHERN IOWA

Bryan Williams

VETERANS CARE

Christie Carroll

INDIVIDUAL STUDENT ACHIEVEMENT

2016 JOHN E. SIMON AWARD FOR EXCELLENCE IN

RAWLINGS SPORT BUSINESS MANAGEMENT

This award recognizes students who excel in and out of the classroom. Criteria for the award includes, but is not

limited to, GPA, internships, and volunteer opportunities.

2017 AWARD WINNERS:

Andrew Myer, ’17Bryan Williams, ’17 Art Chou

Managing Director Stadia Ventures

Courses taught: Rawlings Product Development, Sport Entrepreneurship Concentration

Lindsey NaberDirector of Marketing, Key Accounts Rawlings Sporting Goods

Courses taught: Sport Marketing

Ben McIntoshSourcing Manager Rawlings Sporting Goods

Courses taught: Rawlings Product Development

Matt NagelFounder and Partner Bi-State Law Center

Courses taught: Legal Aspects of Sport Management

Rob FasoldtDirector, Ticket Sales and Service St. Louis Cardinals

Courses taught: Survey of Sport and Entertainment Management

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2016–2017 FULL-TIME POSITIONS

We’re proud to share that 95 percent of Rawlings Sport Business Management graduates find a full-time position in the sport industry within six months of graduation. These are hires or position changes as of August 1, 2017.

ABSTRAKT MARKETING

Kevin Ptacek Nikka Bazzetta

ANHEUSER BUSCH

Joseph Calabro

EL PASO CHIHUAHUAS

Jeremy Busby

GENESCO SPORTS

Julian Langford

ILLINOIS STATE

ATHLETIC DEPARTMENT

Erin Provaznik

KC ROYALS

Greg Hegarty

KELLY SPORTS PROPERTIES

Michael Braunfeld

LEARFIELD SPORTS/

NORTHWESTERN

Sean Wollenberg

PHMG WORLDWIDE

Sam Kaleel

RAWLINGS

Shelby Steinkamp

SOUTHERN GLAZER

Alex Wolf

ST. LOUIS BLUES

Kevin Bauer Karley Willmann

ST. LOUIS CARDINALS

Andrew Myer

UMKC ATHLETICS

Shelby Hild

UNIVERSITY OF KENTUCKY

ATHLETICS

Thomas Woelfel

VETRANS CARE ASSOCIATION

Christie Carroll

WILD MARKETING

Sydney Halleen

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THE JOHN E. SIMON SCHOOL OF BUSINESS

Rawlings Sport Business Management

650 Maryville University Drive

St. Louis, MO 63141

maryville.edu

Nonprofit

U.S. Postage

P A I D

St. Louis, MO

Permit #4468

©2014 Rawlings Sporting Goods Company, Inc., a subsidiary of Jarden Corporation (NYSE: JAH) • RAWLINGS.COM • @RAWLINGSSPORTS

™PARTNERING TO CREATE A NEW CLASSOFTHE FINEST IN THE FIELD

For more information:

Jason M. Williams

[email protected]

maryville.edu/sportbusinessRawlings Sport Business Management Program at Maryville University

@MURSBM