OPERATIONS MANAGEMENT for MBAs Fourth Edition
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OPERATIONS MANAGEMENT OPERATIONS MANAGEMENT for MBAs for MBAs Fourth Fourth Edition Edition 1 Meredith and Shafer John Wiley and Sons, Inc. Chapter 1: Operations Strategy Topic 1: Operations Strategy
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OPERATIONS MANAGEMENT for MBAs Fourth Edition. Meredith and Shafer. John Wiley and Sons, Inc. Topic 1: Operations Strategy. Outline. Course Coverage Introduction to Operations Management Start Capacity Planning. Coverage. Selected topics in Chapters; 1, 8, 8S, 7, 7A, 7B, 3, 4, 5 - PowerPoint PPT Presentation
Transcript of OPERATIONS MANAGEMENT for MBAs Fourth Edition
OPERATIONS MANAGEMENTOPERATIONS MANAGEMENTfor MBAs for MBAs FourthFourth Edition Edition
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Meredith and Shafer
John Wiley and Sons, Inc.
Chapter 1: Operations Strategy
Topic 1: Operations Strategy
OutlineOutline
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Course Coverage
Introduction to Operations Management
Start Capacity Planning
CoverageCoverage
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Selected topics in Chapters; 1, 8, 8S, 7, 7A, 7B, 3, 4, 5
Other OM Topics
Cases - HP DeskJet, Hayworth, FoxMeyer
Homework - Excel Tools, Solver, Simulator
Simulations
Exams
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Wal-mart Wal-mart vs. vs. KmartKmartRevenue / Sales
Stores
2002 bankruptcy and merger with Sears
OperationsOperationsHeart of every organizationOperations are the tasks that
create value
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OperationsOperations
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UtilizationVariabilityWait time
DefectsSatisfied CallOrder errors
Pricing, AvailabilityDemandBorrowing
Change suppliersAdd capacity
Adds Value
QualityQuality
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Customer satisfaction
Innovation, Operations, & ITInnovation, Operations, & IT
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Innovation, Operations, & ITInnovation, Operations, & IT
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Creativity Exercises
5 + 5 + 1 = 5 4 6
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Diversity and ImportanceDiversity and Importanceof Operationsof OperationsImprovements in operations can
simultaneously lower costs and improve customer satisfaction.
Improving operations often dependent on advances in technology.
Can obtain competitive advantage by improving operations.
Diversity of Operations
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Emerging Issues and Trends Emerging Issues and Trends in OMin OM
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Productivity improvement Supply chain management New technologies Global competition Ethical, workforce, and environmental issues Lean
Country ProductivityCountry Productivity
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Productivity
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Our PhilosophyPFSweb is an outsourcing solutions design firm with an extensive offering of world-class logistics, fulfillment, customer care and technology infrastructure that can be leveraged to create unique, client-specific business solutions. Our philosophy is not to fit your business model into our pre-existing infrastructure, but rather to develop our infrastructure around your unique needs. We are flexible, scalable, and adaptable so we can keep pace with your ever-changing needs, whether you are adding new sales channels, marketing initiatives, vendor managed inventory (VMI) programs or special projects. We realize that no two clients face the exact same challenges, and for that reason, we are always extending our technology and operations capabilities based directly on client needs. Our philosophy is that there is absolutely no favorable argument for you to consider outsourcing with PFSweb unless we can execute at a greater performance level than what you could achieve in-house or through an alternative partner.
The Supply Chain ViewThe Supply Chain View
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Core processes are sets of activities that deliver value to external customers1. Supplier relationship process2. New service/product development
process3. Order fulfillment process4. Customer relationship process
Support processes provide vital resources and inputs to the core processes
Operations ActivitiesOperations Activities
StrategyOutput PlanningCapacity PlanningFacility LocationFacility LayoutAggregate
Planning
Inventory Management
Materials Requirements Planning
SchedulingQuality Control
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OM Career OpportunitiesOM Career Opportunities
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Operations Analyst Inventory Management Forecasting Purchasing Quality Industrial Engineering Logistics Distribution Project Management
Defining and Measuring Defining and Measuring Quality Quality Conformance to specifications Performance Quick response Quick-change expertise Features Reliability Durability Serviceability Aesthetics Perceived quality Humanity Value
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Core CompetenciesCore CompetenciesCollective knowledge and skills an
organization has that distinguish it from the competition.
Typically center on an organization’s ability to integrate a variety of specific technologies and skills in the development of new products and services.
Building blocks of core capabilities.Chapter 1: Operations Strategy 22
Core Competencies Core Competencies continuecontinue
Are basis on which new outputs are developed.
Better to think of organization in terms of its portfolio of core competencies than as a portfolio of products.
Identifying and developing core competencies is one of top management’s most important roles.
Organization practices and business processes
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Examples of Core Examples of Core CompetenciesCompetencies
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FedEx – Value ChainFedEx – Value Chain
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Where should OM initiatives Where should OM initiatives be focused first?be focused first?
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Vision and Mission Vision and Mission StatementsStatementsVision statements used to express organization’s values and aspirations.
Mission statements express organization’s purpose or reason for existence.
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Order Qualifiers and Order Qualifiers and WinnersWinnersOrder qualifiers are
characteristics that are the ante to enter the market
Order winners are characteristics that win the customer’s purchase
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ExamplesExamples
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