O P E R AT I O N SS O M A N Y T R A I N S , R U N N I N G R I G H T O N T I M E

2 0 1 8 - 2 0 1 9

2 0 1 8 – 2 0 1 9 C L U B AC H I E V E M E N T : O P E R AT I O N S

PRESIDENT: PATRICIA BUCHHOLTZ

INCOMING PRESIDENT: KIRYA FRANCIS

IMMEDIATE PAST PRESIDENT: CARRIE STEIN

TREASURER: ANITA TRAPP

OPERATIONS MANAGER: DEBBIE CLEVELAND

O P E R A T I O N S

O V E RV I E W

As the 2018-2019 Club President, and a long-time member of AAF Austin, Patricia Buchholtz felt like our club

needed to focus on Diligently (but not boringly) Serving our Membership and set that for this year’s theme.

Through the past president’s efforts to focus on collaboration, our board org chart had been expanded, we sharpened

our ability to share the workload, and the foundation of collaboration was set in motion. Using this as a jumping off

point, we pursued the following efforts to retune focus on serving our membership with the ultimate goal of driving

value and new members to AAF Austin.

O P E R AT I O N S G OA L S F O R 2 0 1 8 – 2 0 1 9

1. Long term planning

2. Leadership development

3. Fiscal management

4. Membership needs

G OA L 1 : L O N G T E R M P L A N N I N G

Objective 1: Cultivate a culture of diversity starting with the board.

Summary: In building the 2018-2019 board which had 11 out of 28 positions opening, we set out to have a

team that represents a diversity in race, color, LGBTQ, male, female, age range, marital status,

dependent status, among other things. We were purposeful in seeking skilled leaders that showed

a range of diversity.

Results: Our board is comprised of a diverse group of leaders. Our ages range from mid twenties to

mid sixties. That’s a forty-year spread, married and single. We have LGBTQ members and a wide

range of races and ethnicities including African American, Hispanic, Caucasian, and Indian. It is

split about 65/35 female/male. We experience a wide range of incomes on our board. And we

have had our share of health and ability/disability circumstances as well. All of these perspectives

help inform our considerations for decisions large and small as they pertain to programs that we

create for our membership. This perspective also resulted in a write up by the Austin Business

Journal profiling Patricia and highlighting board efforts that pertain to diversity. (1.1, 1.2)

Objective 2: Align AAF Austin and AD 2 Austin to provide a path for members to grow within the organiza-

tion, invigorate both groups with fresh ideas, and expand relationship building opportunities.

Summary: The AAF Austin Executive Team and the AD 2 Austin President shared insights into

opportunities for beneficial engagement. We have put the draft affiliate agreement under review

to tighten the relationship. During board meetings, the AAF Austin VPs were tasked with sharing

opportunities where Ad 2 members could be involved.

Results: The AAF Austin Programs, Diversity, and Public Service teams were able to collaborate with

AD 2 Austin members. They held a Diversity Panel that was hosted at GSD&M, videotaped by

E4 Youth, and attracted students and early career professionals. Public Service was able to use

Ad 2 member skills to further ideation for the SAFE nonprofit. A Mentorship Program,

developed by Ad 2 Austin, was slated to have 30 participants but with the closer alignment our

inaugural program had 75 participants. Ad 2 Austin was able to fundraise over $1000 through

this program and added more than 20 new members to the club. (1.3, 1.4, 1.5)

O P E R A T I O N S

G OA L 1 : L O N G T E R M P L A N N I N G

Objective 3: Reduce collaboration friction and create a platform that ensures smooth transition for board

members from one year to the next and allows all board members to access information easily.

Summary: Historically, the staff and board have kept all documents on their own computers. This resulted in

severely decentralized historical knowledge. In order to allow our board members to better

collaborate, we created a shared google drive and assigned folders to each board member and the

director of operations. The shared drive allows access privileges to be turned on and off. And we

created a separate drive for the Executive Board for limited access to more confidential matters.

Results: Every board member has used the shared drive. We have everything from meeting minutes to

planning brainstorms in one place. It’s phenomenal. This one shift in logistics has made every

facet of our efforts easier to implement and has cut down immensely on emails to people

asking for documents or wondering what is going on. As board members change over, having a

readily available archive of information will prove invaluable to the new leaders of our club. There

was no expense to use this tool as a member agency is hosting it. (1.6)

Objective 4: Support our Communications Committee more consistently and efficiently

Summary: One major difficulty in having a large membership, large board, and a single paid employee is that

volunteer support is often inconsistent. There is a constant push/pull of paying-job work, home-

life work, and volunteer work. So we are in talks with the chair of the Advertising and Public

Relations Department of The University of Texas at Austin, Dr. Isabella Cunningham. We are

forming a concept to have a stipend-paid, for-credit, internship each semester for an upper-level

student, requiring 180 hours of work each semester in a supervised role. The goal will be to have a

consistent level of design and communications support for the Communications Committee.

Results: Initial talks went well. Next steps for the internship include developing a board-approved job

description, determining the supervisor, and establishing the stipend amount per semester.

O P E R A T I O N S

G OA L 2 : L E A D E R S H I P D E V E L O P M E N T

Objective 1: Ensure smooth transition to 11 new board members and build a tight, supportive relationship

Summary: We have kicked off the year with a board retreat for some time now, yet the focus has felt like

each board member was the CEO of its own small business unit rather than part of a larger team.

We decided to use an icebreaker tactic that immediately brought personal vulnerability in a safe

way. Each member stated their greatest accomplishment BEFORE THEY TURNED 21. The

stories were heartfelt, sometimes shocking, and people related to one another in hilarious ways.

Results: With just that moment of ease, we were able to see other other as approachable people. Old

members and new members suddenly all had insight into each other’s past and personality and no

one was “new” anymore. Asking each other for help during board meetings has been easier, and

people actually applaud successes for each other at least once (sometimes more!) during board

meetings. (2.1, 2.2)

Objective 2: Encourage attendance at District and National Events

Summary: We informally canvassed our members and realized that much of the resistance to attending

non-local events was funding. While we have some available funds for the largest annual events,

we didn’t have the budget to support at that we would like, leaving board members - or their

employers - to fund their own travel to AAF events outside of Austin.. We tasked the treasurer to

seek and destroy extraneous expenses and put a few key vendors under review.

Results: Our board members have been able to attend a number of District events, including

the D10 Summit in Corpus Christi, and District events in Dallas. We were able to find an

additional $600 for this line item. We have covered the costs for our Government Relations

VP to attend Day on the Hill in Washington, D.C. and have covered expenses for our Incoming

President and AD 2 President to attend the President’s Retreat.

O P E R A T I O N S

G OA L 3 : F I S C A L M A N AG E M E N T

Objective 1: Reduce recurring operating expenses to provide additional funds for club activities

Summary: Review of our vendors: Insurance Policy Provider, Merchant Provider.

Results: Insurance Premiums reduced by over 50% for a savings of over $700. And we achieved a

reduction of Merchant Provider Fees.

Objective 2: Support NSAC and Ad 2 Austin trip expenses

Summary: Austin is an expensive city to live in and being in the early career phase and/or a student here

means that expenses are high. AAF Austin wanted to support attendance at the NSAC event in

Shreveport as well as send members to the Ad 2 Austin mid-year retreat. As competition for

funds is high among our board VPs, we needed to brainstorm new avenues to fundraise for

specific causes without creating yet another event to attend. Through board brainstorming we

realized that we can utilize highly attended events to provide platform to raise funds. During the

fall, Big Wigs had a raffle and silent auction benefiting the Ad 2 Austin Mid Year Retreat. In

February, there will be an opportunity at the ADDYs to support NSAC Shreveport trip expenses.

Results: $1,045 was raised for Ad 2 Austin at Big Wigs, and a silent auction to support NASC

participation is planned for the 2019 ADDYs.

Objective 3: Provide more clarity to how revenue and expenses relate to one another throughout the fiscal

year as the timing of expenses does not always align with the budget timeline.

Summary: Revise the Budget vs. Actual report to display historical actuals and future budget information for

the entire fiscal year, not solely the current month and end of year. (3.1, 3.2)

Results: Board Members are better able to determine the financial position for their committee and the

organization within context.

O P E R A T I O N S

G OA L 4 : M E M B E R S H I P N E E D S

Objective 1: Bring agency and ad service industry leaders into the fold more consistently

Summary: When we looked across all of our programming, we realized we have been lacking in developing

programs targeted toward company leaders and directors among our membership. So we mod

ified our programming and launched the Breakfast Serial. The topics are headier and are focused

on things that leaders struggle with: changing competitive landscape, shifting laws, dramatic shifts

in media consumption, what and how and why a predictive economy affects agencies. We felt that

an earlier meeting time would accommodate most schedules. (4.1)

This relatively small shift has required a fairly big lift. Since it was all new, we needed to figure out

how to fund it and we weren’t sure about attendance, so we weren’t sure about size of venue. For

our first one, we found an incredibly creative space called CRAFT that could hold 80 people.

We were able to get a sponsor to cover food and some of the venue cost so we only needed 20

attendees. We ended up with over 40 and decided to mark it as sold out. This gave us the courage

and insight to continue the programming. It also gave us a consistent place for programming

across our board to land. For example, one Breakfast Serial topic was lead by our Government

Relations VP and another will be lead by our Diversity VPs. The promotion of the Breakfast Serial

also had the thrilling effect of hearing from extremely influential people who wanted to speak, to

host, and to sponsor future breakfasts. In fact, we have all of our topics through the end of this

fiscal year nailed down due to the desire to engage and share among the leadership in Austin.

Results: We have about a 60/40 split on members and non-members attending the breakfasts. The

ticket price, attendance, and sponsorship revenue has made the Breakfast Serials a profit

center for our club. It has also given us the opportunity to attract new members to our club. The

attendees are a mix across the industry and tend to represent leadership within their companies.

O P E R A T I O N S

O P E R A T I O N S

G OA L 4 : M E M B E R S H I P N E E D S

Objective 2: More adequately educate members to all that AAF Austin is doing and give them a variety of

opportunities to get involved.

Summary: We developed a monthly newsletter as well as member news and highlights within the newsletter

and social media. The monthly newsletters include a consolidated summary of upcoming events,

volunteer opportunities, initiatives taken on by the board members and committees, member

company news, new and renewing members, a member highlight, and career opportunities. The

new social media posts have focused around member successes.

Results: The newsletters and social content have received very positive response. Our open rate for

newsletters hovers at around 15.5% with between 260 and 300 people actively engaging each

month. Our social media has grown at a continuous 3-4% rate steadily and organically from July

2018 to January 2019. We have 2.5k followers adding about 300 people over the past 6 months.

A side effect of this effort has resulted in people giving kudos to one another for personal

achievements, a desire for additional businesses to be a part of AAF Austin, and people knowing

a bit about each other before networking at a happy hour or other event. Deeper, more

meaningful connections have been made. (4.2, 4.3)

C O N C L U S I O N

As we celebrate this year’s successes, we realize there is always room for improvement. Moving into 2019–2020,

we remain dedicated to:

1. Recruiting volunteers for Email, Newsletter, Social Media, Website, and Design Chairs

2. Providing valuable information to members and prospective members in the form of industry

and relevant community news

3. Improving the user experience of our website by adding more robust and valuable features

4. Refreshing email templates for the member newsletter and other communications

5. Building a revised email promotion schedule to avoid “communications overload”

6. Promoting engagement to attract more followers and gain another avenue to connect with

members and nonmembers

O P E R A T I O N S

O P E R A T I O N S

E X H I B I T S

( 1 . 1 ) T H E 2 0 1 8 - 1 9 A A F - AU S T I N B OA R D , P L A N N I N G 2 0 1 8 - 1 9

O P E R A T I O N S

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( 1 . 2 ) AU S T I N B U S I N E S S J O U R N A L A R T I C L E M E N T I O N I N G A A F - AU S T I N

2/7/2019 Get to know Patricia Buchholtz, head of Lookthinkmake and Austin's Ad Fed - Austin Business Journal

https://www.bizjournals.com/austin/news/2018/09/12/journal-profile-patricia-buchholtz-helps-austin.html?s=print 1/3

ARNOLD WELLS / STAFF

Patricia Buchholtz is co-founder of Austinadvertising and PR firm Lookthinkmake.

From the Austin Business Journal: https://www.bizjournals.com/austin/news/2018/09/12/journal-profile-patricia-buchholtz-helps-austin.html

Journal Profile: Patricia Buchholtz helps Austinstartups avoid pitfalls of dot-com days SUBSCRIBER CONTENT: Sep 12, 2018, 7:45am CDT

When Patricia Buchholtz bought her first car, a 1984 Subaru, for$50, it was her entire responsibility, including repairs. By thetime she sold the car a few years later for $300, she had thejunkyard shop on speed dial, had replaced the clutch assemblyon her own and was proficient at starting the car using ascrewdriver.

Perhaps the most valuable life skill Buchholtz was taught by herparents was how to figure stuff out. It is a trait she has usedthroughout her career and one she tries to impart to heremployees and children.

By the time the native Austinite co-founded advertising, marketing and PR firm Lookthinkmake withSean Thompson in 2008, Buchholtz had figured out how to survive and thrive through the dot-comheyday and bust, started several of her own companies, and refined her niche helping startups andsmall business define their place in the community — and in some cases, even change theconversation.

Her first big test came after college when she began working at startups handling marketing needs. Itwas 1998 and the dot-com fervor was in full swing. As cash-burning companies began folding,Buchholtz found herself an “unwilling volunteer,” when her employer unexpectedly disbanded withoutpaying staff. Learning the hard way, she realized a business built on intangibles was not for her.

Buchholtz promptly started an e-commerce business with a former co-worker selling handmadesoaps. They made it a year before selling the company. As it turns out, the duo quickly became boredwith the mundane aspects of maintaining the business after the initial launch.

FOR THE EXCLUSIVE USE OF PATRICIA@LOOKTHINKMAKE.COM

BIZFITWho has the fittest workers in Austin?

SELECT A CITY

INDUSTRIES & TOPICS   NEWS LISTS & AWARDS PEOPLE & COMPANIES EVENTS MORE…

YOUR ACCOUNTpatricia@lookthinkmake…

O P E R A T I O N S

E X H I B I T S

( 1 . 2 ) AU S T I N B U S I N E S S J O U R N A L A R T I C L E M E N T I O N I N G A A F - AU S T I N

2/7/2019 Get to know Patricia Buchholtz, head of Lookthinkmake and Austin's Ad Fed - Austin Business Journal

https://www.bizjournals.com/austin/news/2018/09/12/journal-profile-patricia-buchholtz-helps-austin.html?s=print 2/3

Buchholtz also noticed that her time spent with startups left her resume choppy. Her solution was totake what she was already doing in a new, entrepreneurial direction by establishing her own firmcalled Brass Tacks Consulting. That was how she met Terry Mitchell when he came to her to helplaunch Momark Development LLC.

“That’s when everything aligned for me,” Buchholtz recalled. Her time with Mitchell opened her eyes tosee her true passion was building things with a special interest in community-based endeavors.Eventually, Mitchell convinced Buchholtz to join Momark full time. She was with the developmentcompany for five years before the next economic downturn, and another chance meeting set thecourse for the next chapter in her life.

She met her future business partner, Sean Thompson, while he was freelancing for Momark. The twosaw a need in Austin for a medium-size agency that specialized in the unique needs of fledglingcompanies. At the same time, Buchholtz saw the possibilities of the emerging social media scene.

“I saw a way to integrate PR with advertising and marketing. I wanted to own the full client narrative,and content marketing was an incredible place to do this,” Buchholtz said.

LTM has been behind some game-changing projects through the years, such as The Austonian, thecity's first residential high-rise not affiliated with a hotel, and Fareground, downtown's first modernfood hall. In the span of 10 days in 2018, LMT was awarded three tourism contracts, two with the cityof Austin and one as the agency of record promoting local tourism for the city of Marble Falls.

Now, as the 2018 president of the Austin chapter of the American Advertising Federation, Buchholtz isexcited to leverage what she has learned along the way to further grow and connect AAF's communityof diverse members. She envisions creating a membership directory, e-newsletter and using socialmedia to build community and highlight individual successes. She also plans an educational breakfastseries. She is especially pleased with the diversity within the group: “We have diversity in color,gender, LGBTQ, single, married, kids/no kids and age range. When we see the perspectives of many,we can then serve the most.”

You're a serial founder. What have you learned about starting businesses? I learned thatentrepreneurs pop out of bursting economic bubbles and that opportunities abound when thingsseem bleak.

What has contributed to the success of your business the most? Listening. Finding ways throughtricky obstacles, logistics, planning and process development. Surrounding myself with massivelytalented people and trusting them to work their magic.

How do you find the time to run a company, volunteer/mentor and be present in your children’slives? When you trust in others, you don’t have to do everything for everyone. Whether it’s co-workers,family, friends; I’m not here to do everything for everyone — I’m here to be available to help.

How did you decide what to major in during college? I love learning and majored in everything. Myparents said they would cut me off, so I tallied up the thing that I had the most credits for and went forFrench. I loved college, so I went back for a second degree. International business was perfect for mybrain and my soul.

Who is your mentor? Terry Eugene Mitchell.

O P E R A T I O N S

E X H I B I T S

( 1 . 2 ) AU S T I N B U S I N E S S J O U R N A L A R T I C L E M E N T I O N I N G A A F - AU S T I N

2/7/2019 Get to know Patricia Buchholtz, head of Lookthinkmake and Austin's Ad Fed - Austin Business Journal

https://www.bizjournals.com/austin/news/2018/09/12/journal-profile-patricia-buchholtz-helps-austin.html?s=print 3/3

Best place to meet for networking? I prefer to meet through volunteerism — not just meet-ups.Volunteerism allows for deeper connections. See who is active, who shows up and gets things done.  

How do you and your husband, Ross, divide household chores? We just cover for one another andmake sure that we've got each other's back. He takes kids [to school] or I do. I make dinner, but hecleans it up. And we do a lot together as a family. Ross is my No. 1 super hero supporter, and he tellsme to go for whatever I have in my mind to do.

What is your top personality strength? Understanding a wide variety of business structures andindustries. I have ADD for business.

Weakness? Patience.

What inspires you? Kindness.

What annoys you? Clicking sounds.

What's your favorite weekend getaway? Lake house in Horseshoe Bay Resort.

Do you have any collections? Houses. Buying, renovating and leasing real estate — I’m mildlyaddicted. I started 10 years ago and now have five houses, including three lake houses. Currentlyrenovating one lake house for a short-term rental.

PATRICIA BUCHHOLTZ

Title: Co-founder and partner, Lookthinkmake

Other affiliations: President, Austin chapter of American Advertising Federation; current member ofthe Leadership Austin Alumni Committee

Age: 43

Family: Married since 2000 to Ross Buchholtz; children are William, 9, and Christy, 8

Education: Bachelor's degrees in international business and French, Texas State University

Email: patricia@lookthinkmake.com

Phone: (512) 402-6861

Awards: 2017 Austin Woman's Way Business Award in PR and Marketing, 2016 Austin Business JournalProfiles in Power finalist

Patricia RogersResearch DirectorAustin Business Journal

O P E R A T I O N S

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( 1 . 3 ) A A F - AU S T I N / A D 2 AU S T I N PA R T N E R S H I P : D I V E R S I T Y & C A R E E R S PA N E L

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( 1 . 4) A A F - AU S T I N / A D 2 AU S T I N PA R T N E R S H I P : S A F E P U B L I C S E RV I C E P R C A M PA I G N

Do512  •  hEp://do512.com/events/2018/11/10/the-­‐safe-­‐storybook-­‐gala-­‐a-­‐midsummer-­‐night-­‐

s-­‐dream  

KVUE  •  hEp://events.kvue.com/The_SAFE_Storybook_Gala_A_Midsummer_Night_s_Dream/

339299647.html  

Spectrum  •  hEp://spectrumlocalnews.com/tx/aus'n/calendar  

Ad  2  Aus'n  and  AAF  Aus'n  Public  Service  -­‐  SAFE  

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( 2 . 1 ) A A F - AU S T I N 2 0 1 8 - 1 9 K I C KO F F R E T R E AT P H O T O S

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( 2 . 2 ) A A F - AU S T I N 2 0 1 8 - 1 9 K I C KO F F R E T R E AT P R E S E N TAT I O N ( S E L E C T S L I D E S )

Here’s to a Member Focused

2018-2019!

51

2

Agenda11:00• Introductions• Orientation to AAF-Austin• Old Business (June

minutes/financials)• New Business• Goals – President

12:00 – 12:20• Lunch/Break

12:25 -1:00• Calendar Commitments

1:00 – 1:50• VP/Committee Goals• Club Achievement Competition

1:50- 2:00• 2018-2019 Next Steps• Closing remarks

7

Representatives: The professional voice for the Austin advertising industry.

A Sanctuary: To sustain and improve the advertising community.

Advocates: Encourage, promote and celebrate success and excellence.

Educators: Offerings of education and support to those pursuing ad careers.

Good Citizens: Support the city of Austin through public service.

AAF Austin – Who We Are

20

Diligently (but not boringly) Serve our Membership

• Engage members at the director (and higher) level through a monthly breakfast series, engage greater network through Happy Hours, Key Speaker Series, Awards events, and other desired programs

• Strengthen our in-club networking by lifting our members’ successes via newsletters and social media, building a shareable directory that is self-updated, and create cross-pollination for AAF and AD2 that makes sense for both groups

• Pursue a culture of diversity in our club

• Support efforts to make the Club Achievement Books go smoothly

President’s Goals

14

• “Sitting at the National Club Achievers luncheon in Chicago at Admerica, with a stack of club achievement awards that had more awards than almost any other club in the country!” – Carrie, Past President

• “My NSAC team (UT Austin) won the District 10 competition for Ocean Spray in Corpus Christi. UT had not competed in 4 or 5 years. Craig’s team, Texas State, also did very well with third place!” – Liz, Past and Current VP of Education

• “That’s easy! Most sponsorship revenue!” –Stephenie, Past and Current VP of Big Wigs which garnered $8,000 in revenue!

• “Created a process for the nomination of, board selection of and the awarding of the Public Service activities to aid local non-profits.” – Eileen, Past and Current VP of Public Service

Proudest Moments

1

AAF Austin2018-2019

Kick-off Orientation

O P E R A T I O N S

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( 3 . 1 ) B E F O R E A N D A F T E R : R E V I S E D B U D G E T-T O - AC T UA L F O R M AT T I N G ( B E F O R E )

Actual Budget over Budget% of

Budget Actual Budget over Budget% of

BudgetIncome

Ad 2 Income 0.00 0.00 0.00 0.00

Ad 2 Program Income 0.00 309.00 0.00 309.00

Ad 2 Sponsorship Income 250.00 250.00 1,680.00 0.00 1,680.00

Ad 2 Ticket Sales Income 0.00 0.00 0.00 865.00 -865.00 0.00%

ATXCAN Income 0.00 0.00 0.00 0.00

ATXCAN Auction Income 0.00 0.00 1,017.00 2,200.00 -1,183.00 46.23%

ATXCAN Canvas Income 0.00 0.00 1,175.00 1,200.00 -25.00 97.92%

ATXCAN Sponsorships 0.00 0.00 0.00 550.00 -550.00 0.00%

ATXCAN Ticket Income 0.00 0.00 340.00 600.00 -260.00 56.67%

Total ATXCAN Income $ 0.00 $ 0.00 $ 0.00 $ 2,532.00 $ 4,550.00 -$ 2,018.00 55.65%

Job Propulsion Lab Income 0.00 0.00 0.00 0.00

Job Propulsion Ticket Income 0.00 230.00 0.00 230.00

Total Job Propulsion Lab Income $ 0.00 $ 0.00 $ 0.00 $ 230.00 $ 0.00 $ 230.00

Kegs with Legs Income 0.00 0.00 0.00 0.00

Kegs with Legs Ticket Income 0.00 114.16 0.00 114.16

Total Kegs with Legs Income $ 0.00 $ 0.00 $ 0.00 $ 114.16 $ 0.00 $ 114.16

Total Ad 2 Program Income $ 250.00 $ 0.00 $ 250.00 $ 4,865.16 $ 5,415.00 -$ 549.84 89.85%

Ad2 Membership Income 0.00 0.00 0.00 0.00

Ad 2 Renewal Membership Income 90.00 -90.00 0.00% 1,725.00 1,380.00 345.00 125.00%

Ad2 New Membership Income 50.00 -50.00 0.00% 0.00 200.00 -200.00 0.00%

Total Ad2 Membership Income $ 0.00 $ 140.00 -$ 140.00 0.00% $ 1,725.00 $ 1,580.00 $ 145.00 109.18%

Total Ad 2 Income $ 250.00 $ 140.00 $ 110.00 178.57% $ 6,590.16 $ 6,995.00 -$ 404.84 94.21%

Club Achievement Income 200.00 -200.00 0.00% 800.00 500.00 300.00 160.00%

Jobline Income 100.00 100.00 0.00 100.00% 500.00 1,200.00 -700.00 41.67%

Membership Income 0.00 0.00 0.00 0.00

Company Membership (26-50) 0.00 0.00 2,250.00 3,750.00 -1,500.00 60.00%

Company Membership (51+) 2,000.00 0.00 2,000.00 6,000.00 7,000.00 -1,000.00 85.71%

Company Membership (6-25) 0.00 0.00 2,000.00 4,500.00 -2,500.00 44.44%

Company Membership 2-5 300.00 -300.00 0.00% 2,275.00 4,675.00 -2,400.00 48.66%

Individual Membership 125.00 -125.00 0.00% 2,000.00 3,125.00 -1,125.00 64.00%

Non-Profit/Educator Membership 0.00 0.00 0.00 150.00 -150.00 0.00%

Student Membership 40.00 -40.00 0.00% 1,240.00 1,700.00 -460.00 72.94%

Total Membership Income $ 2,000.00 $ 465.00 $ 1,535.00 430.11% $ 15,765.00 $ 24,900.00 -$ 9,135.00 63.31%

Program Income 0.00 0.00 0.00 0.00

Addy Awards Income 0.00 0.00 0.00 0.00

Duplicate Addys Income 0.00 0.00 405.00 1,600.00 -1,195.00 25.31%

Entry Fees Income 0.00 0.00 36,137.49 42,000.00 -5,862.51 86.04%

Sponsorship Income 0.00 0.00 12,000.00 25,500.00 -13,500.00 47.06%

Ticket Sales 0.00 0.00 35,890.00 35,500.00 390.00 101.10%

Total Addy Awards Income $ 0.00 $ 0.00 $ 0.00 $ 84,432.49 $ 104,600.00 -$ 20,167.51 80.72%

Big Wigs Income 0.00 0.00 0.00 0.00

Big Wigs - Sponsorship Income 0.00 0.00 9,300.00 4,000.00 5,300.00 232.50%

Big Wigs - Ticket Sales Income 0.00 0.00 4,635.00 7,000.00 -2,365.00 66.21%

Total Big Wigs Income $ 0.00 $ 0.00 $ 0.00 $ 13,935.00 $ 11,000.00 $ 2,935.00 126.68%

Digital TBD Income 0.00 0.00 0.00 0.00

Digital TBD Sponsorship Income 0.00 0.00 0.00 500.00 -500.00 0.00%

Digital TBD Ticket Sales Income 0.00 0.00 0.00 1,200.00 -1,200.00 0.00%

Total Digital TBD Income $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 1,700.00 -$ 1,700.00 0.00%

Diversity Income 0.00 0.00 0.00 0.00

Diversity Sponsorship Income 0.00 0.00 0.00 1,000.00 -1,000.00 0.00%

Diversity Ticket Sales Income 0.00 0.00 0.00 500.00 -500.00 0.00%

Total Diversity Income $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 1,500.00 -$ 1,500.00 0.00%

Government Affairs Income 0.00 0.00 0.00 0.00

Government Affairs Sponsorship Income 0.00 0.00 0.00 300.00 -300.00 0.00%

Government Affairs Ticket Sales 0.00 0.00 0.00 500.00 -500.00 0.00%

Total Government Affairs Income $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 800.00 -$ 800.00 0.00%

Key Speaker Series Income 0.00 0.00 0.00 0.00

Key Speaker Series Ticket Income 0.00 0.00 2,280.00 4,000.00 -1,720.00 57.00%

Key Speaker Sponsorship Income 0.00 0.00 0.00 3,500.00 -3,500.00 0.00%

Total Key Speaker Series Income $ 0.00 $ 0.00 $ 0.00 $ 2,280.00 $ 7,500.00 -$ 5,220.00 30.40%

Membership Sponsorship Event Income 0.00 1,300.00 0.00 1,300.00

NSAC Income 0.00 0.00 0.00 0.00

NSAC Charitable Receipts 0.00 0.00 2.00 1,000.00 -998.00 0.20%

NSAC Sponsorship Income 0.00 0.00 1,510.00 2,500.00 -990.00 60.40%

NSAC Ticket Sales Income 0.00 0.00 425.00 750.00 -325.00 56.67%

Total NSAC Income $ 0.00 $ 0.00 $ 0.00 $ 1,937.00 $ 4,250.00 -$ 2,313.00 45.58%

Public Service Income 0.00 0.00 0.00 0.00

Public Service Sponsorship Income 1,000.00 -1,000.00 0.00% 0.00 1,000.00 -1,000.00 0.00%

Public Service Ticket Sales Income 500.00 -500.00 0.00% 0.00 500.00 -500.00 0.00%

Total Public Service Income $ 0.00 $ 1,500.00 -$ 1,500.00 0.00% $ 0.00 $ 1,500.00 -$ 1,500.00 0.00%

Total Program Income $ 0.00 $ 1,500.00 -$ 1,500.00 0.00% $ 103,884.49 $ 132,850.00 -$ 28,965.51 78.20%

Services 0.00 222.00 0.00 222.00

Sponsorship Income-Club 0.00 0.00 2,000.00 10,000.00 -8,000.00 20.00%

SXSW Badges Income 0.00 0.00 25,405.00 46,000.00 -20,595.00 55.23%

Uncategorized Income 234.06 234.06 629.06 0.00 629.06

Total Income $ 2,584.06 $ 2,405.00 $ 179.06 107.45% $ 155,795.71 $ 222,445.00 -$ 66,649.29 70.04%

Gross Profit $ 2,584.06 $ 2,405.00 $ 179.06 107.45% $ 155,795.71 $ 222,445.00 -$ 66,649.29 70.04%

Expenses

Ad 2 Expense 0.00 0.00 0.00 0.00

Jun 2018 Total

Austin Advertising FederationBudget vs. Actuals: AustinAdFed2017-18Budget - FY18 P&L

July 2017 - June 2018Actual Budget over Budget

% of Budget Actual Budget over Budget

% of Budget

Jun 2018 Total

Ad 2 Conference Expense 0.00 0.00 0.00 0.00

Ad 2 Mid-Year Retreat Expense 0.00 0.00 559.18 500.00 59.18 111.84%

Ad 2 National Conference Registration 0.00 0.00 0.00 50.00 -50.00 0.00%

Ad 2 National Conference Travel 1,000.00 -1,000.00 0.00% 1,500.00 1,000.00 500.00 150.00%

Ad2 District Conference Expenses 500.00 -500.00 0.00% 0.00 500.00 -500.00 0.00%

Total Ad 2 Conference Expense $ 0.00 $ 1,500.00 -$ 1,500.00 0.00% $ 2,059.18 $ 2,050.00 $ 9.18 100.45%

Ad 2 Program Expense 0.00 127.91 0.00 127.91

Ad2 Panel Expenses 0.00 255.43 0.00 255.43

ATX CAN Expenses 0.00 0.00 716.98 1,500.00 -783.02 47.80%

Total Ad 2 Program Expense $ 0.00 $ 0.00 $ 0.00 $ 1,100.32 $ 1,500.00 -$ 399.68 73.35%

Ad2 Club Achievement 0.00 0.00 258.83 200.00 58.83 129.42%

Ad2 General & Administrative Expenses 248.39 0.00 248.39 632.98 305.00 327.98 207.53%

Ad2 Public Service Campaign Expenses 0.00 200.00 0.00 200.00

Ad2 Social Media/Comm Expense 40.00 -40.00 0.00% 77.00 440.00 -363.00 17.50%

Membership Dues-Ad 2 National 0.00 0.00 115.00 500.00 -385.00 23.00%

Total Ad 2 Expense $ 248.39 $ 1,540.00 -$ 1,291.61 16.13% $ 4,443.31 $ 4,995.00 -$ 551.69 88.96%

Board Development Meals 40.00 -40.00 0.00% 386.98 480.00 -93.02 80.62%

Conference Expenses 0.00 0.00 0.00 0.00

District Conferences & Travel Expen 0.00 0.00 1,772.32 3,900.00 -2,127.68 45.44%

National Convention & Travel Expense 1,474.66 1,500.00 -25.34 98.31% 3,173.14 2,500.00 673.14 126.93%

Total Conference Expenses $ 1,474.66 $ 1,500.00 -$ 25.34 98.31% $ 4,945.46 $ 6,400.00 -$ 1,454.54 77.27%

Dues Expense 0.00 0.00 0.00 0.00

Membership Dues-District Expense 0.00 0.00 3,000.00 0.00 3,000.00

Membership Dues-National Expense 0.00 0.00 0.00 0.00 0.00

Total Dues Expense $ 0.00 $ 0.00 $ 0.00 $ 3,000.00 $ 0.00 $ 3,000.00

General and Administrative 0.00 0.00 0.00 0.00

Bank Fee/Interest Expense 80.47 100.00 -19.53 80.47% 3,492.68 6,200.00 -2,707.32 56.33%

Board Meetings Expense 140.98 175.00 -34.02 80.56% 2,349.45 2,675.00 -325.55 87.83%

Club Achievement Expense 0.00 0.00 649.83 750.00 -100.17 86.64%

CPA Expense 0.00 0.00 100.00 500.00 -400.00 20.00%

Insurance 0.00 0.00 3,498.89 3,900.00 -401.11 89.72%

Office Expense 139.18 150.00 -10.82 92.79% 1,469.56 1,800.00 -330.44 81.64%

Registration Expense 0.00 50.00 0.00 50.00

Sales & Marketing Expense 0.00 0.00 12.47 650.00 -637.53 1.92%

Software Expense 190.99 200.00 -9.01 95.50% 3,071.09 3,800.00 -728.91 80.82%

Total General and Administrative $ 551.62 $ 625.00 -$ 73.38 88.26% $ 14,693.97 $ 20,275.00 -$ 5,581.03 72.47%

Membership Expenses 0.00 0.00 0.00 0.00

Membership Collateral Expense 0.00 0.00 0.00 250.00 -250.00 0.00%

Membership Drive Expenses 332.69 250.00 82.69 133.08% 1,683.01 1,000.00 683.01 168.30%

Total Membership Expenses $ 332.69 $ 250.00 $ 82.69 133.08% $ 1,683.01 $ 1,250.00 $ 433.01 134.64%

Payroll Expenses 0.00 0.00 0.00 0.00

Taxes 0.00 0.00 0.00 0.00

Federal Taxes (941/944) 163.71 200.00 -36.29 81.86% 2,352.38 2,300.00 52.38 102.28%

Federal Unemployment (940) 0.00 0.00 42.00 85.00 -43.00 49.41%

TX Unemployment Tax 125.00 -125.00 0.00% 243.00 500.00 -257.00 48.60%

Total Taxes $ 163.71 $ 325.00 -$ 161.29 50.37% $ 2,637.38 $ 2,885.00 -$ 247.62 91.42%

Wages 2,140.00 2,000.00 140.00 107.00% 30,750.00 30,000.00 750.00 102.50%

Total Payroll Expenses $ 2,303.71 $ 2,325.00 -$ 21.29 99.08% $ 33,387.38 $ 32,885.00 $ 502.38 101.53%

Program Expense 0.00 0.00 0.00 0.00

ADDY Awards Expense 0.00 401.07 0.00 401.07

ADDY - Audio Visual Expense 0.00 0.00 8,140.00 8,500.00 -360.00 95.76%

ADDY - Awards Expense Trophy 0.00 0.00 14,416.44 16,000.00 -1,583.56 90.10%

ADDY - Food & Beverage Expense 0.00 0.00 77.92 5,000.00 -4,922.08 1.56%

ADDY - Forwarding Fees Expense 0.00 0.00 2,380.00 11,500.00 -9,120.00 20.70%

ADDY - Invitations/Promotional Expense 0.00 0.00 775.00 1,000.00 -225.00 77.50%

ADDY - Judging Expenses 0.00 0.00 1,800.00 1,800.00 0.00 100.00%

ADDY - Miscellaneous Expense 0.00 0.00 1,485.00 500.00 985.00 297.00%

ADDY - Producer Expense 0.00 0.00 4,000.00 4,000.00 0.00 100.00%

ADDY - Show Production Expense 0.00 0.00 3,225.00 5,000.00 -1,775.00 64.50%

ADDY - Sponsorship Commission Expense 0.00 0.00 1,800.00 3,800.00 -2,000.00 47.37%

ADDY - Venue Expense 0.00 0.00 34,046.47 25,000.00 9,046.47 136.19%

Total ADDY Awards Expense $ 0.00 $ 0.00 $ 0.00 $ 72,546.90 $ 82,100.00 -$ 9,553.10 88.36%

Big Wigs Award Expense 0.00 0.00 0.00 0.00

Big Wigs - Awards Expense 0.00 0.00 785.77 800.00 -14.23 98.22%

Big Wigs - F&B Expense 0.00 0.00 0.00 2,750.00 -2,750.00 0.00%

Big Wigs - Other Expense 0.00 0.00 1,449.28 800.00 649.28 181.16%

Big Wigs - Venue Expense 0.00 0.00 6,249.40 2,100.00 4,149.40 297.59%

Big Wigs Sponsorship Commission 0.00 0.00 150.00 675.00 -525.00 22.22%

Total Big Wigs Award Expense $ 0.00 $ 0.00 $ 0.00 $ 8,634.45 $ 7,125.00 $ 1,509.45 121.19%

Digital TBD Expense 0.00 0.00 0.00 0.00

Digital TBD F&B Expense 0.00 0.00 0.00 500.00 -500.00 0.00%

Digital TBD Sponsorship Commission Expense 0.00 0.00 0.00 75.00 -75.00 0.00%

Digital TBD Venue Expense 0.00 0.00 0.00 500.00 -500.00 0.00%

Total Digital TBD Expense $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 1,075.00 -$ 1,075.00 0.00%

Diversity Expense 0.00 0.00 0.00 0.00

Diversity F&B Expense 0.00 0.00 42.11 500.00 -457.89 8.42%

Diversity Speaker Expense 0.00 0.00 0.00 300.00 -300.00 0.00%

Diversity Sponsorship Commission Expense 0.00 0.00 0.00 75.00 -75.00 0.00%

Diversity Venue Expense 0.00 0.00 0.00 500.00 -500.00 0.00%

Total Diversity Expense $ 0.00 $ 0.00 $ 0.00 $ 42.11 $ 1,375.00 -$ 1,332.89 3.06%

Government Affairs Expenses 0.00 0.00 0.00 0.00

Government Affairs F&B Expense 0.00 0.00 0.00 200.00 -200.00 0.00%

Government Affairs Sponsorship Commission 0.00 0.00 0.00 50.00 -50.00 0.00%

Total Government Affairs Expenses $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 250.00 -$ 250.00 0.00%

O P E R A T I O N S

E X H I B I T S

( 3 . 2 ) B E F O R E A N D A F T E R : R E V I S E D B U D G E T-T O - AC T UA L F O R M AT T I N G ( A F T E R )

Jan 2019 Feb 2019 Mar 2019 Apr 2019 May 2019 Jun 2019Actual Budget over Budget Actual Budget over Budget Actual Budget over Budget Actual Budget over Budget Actual Budget over Budget Actual Budget over Budget % of Budget Budget Budget Budget Budget Budget Budget Actual Budget over Budget % of Budget

Income

Ad 2 Income 0.00 0.00 0.00 1,010.00 1,010.00 35.00 35.00 0.00 1,045.00 0.00 1,045.00

Ad 2 Program Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Ad 2 General Program Income 0.00 0.00 0.00 0.00 0.00 0.00 150.00 -150.00 0.00 0.00 0.00 0.00 150.00 0.00 0.00 150.00 0.00 0.00 0.00 450.00 -450.00 0.00%

Ad 2 Sponsorship Income 250.00 250.00 0.00 250.00 250.00 0.00 250.00 250.00 0.00 250.00 250.00 0.00 250.00 -250.00 250.00 -250.00 0.00% 250.00 250.00 250.00 250.00 250.00 250.00 1,000.00 3,000.00 -2,000.00 33.33%

Ad 2 T-Shirt Income 0.00 0.00 0.00 0.00 20.00 -20.00 40.00 20.00 20.00 20.00 -20.00 20.00 -20.00 0.00% 20.00 20.00 20.00 20.00 20.00 20.00 40.00 200.00 -160.00 20.00%

ATXCAN Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

ATXCAN Auction Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2,000.00 0.00 0.00 0.00 2,000.00 -2,000.00 0.00%

ATXCAN Canvas Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 400.00 500.00 0.00 0.00 0.00 900.00 -900.00 0.00%

ATXCAN Sponsorships 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 500.00 0.00 0.00 0.00 500.00 -500.00 0.00%

ATXCAN Ticket Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 200.00 300.00 0.00 0.00 0.00 500.00 -500.00 0.00%

Total ATXCAN Income $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 600.00 $ 3,300.00 $ 0.00 $ 0.00 $ 0.00 $ 3,900.00 -$ 3,900.00 0.00%

Job Propulsion Lab Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Job Propulsion Ticket Income 0.00 0.00 0.00 0.00 0.00 0.00 150.00 -150.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 150.00 -150.00 0.00%

Total Job Propulsion Lab Income $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 150.00 -$ 150.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 150.00 -$ 150.00 0.00%

Kegs with Legs Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Kegs with Legs Ticket Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 100.00 0.00 0.00 0.00 0.00 0.00 0.00 100.00 -100.00 0.00%

Total Kegs with Legs Income $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 100.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 100.00 -$ 100.00 0.00%

Total Ad 2 Program Income $ 250.00 $ 250.00 $ 0.00 $ 250.00 $ 250.00 $ 0.00 $ 250.00 $ 270.00 -$ 20.00 $ 290.00 $ 570.00 -$ 280.00 $ 0.00 $ 270.00 -$ 270.00 $ 0.00 $ 270.00 -$ 270.00 0.00% $ 520.00 $ 270.00 $ 870.00 $ 3,720.00 $ 270.00 $ 270.00 $ 1,040.00 $ 7,800.00 -$ 6,760.00 13.33%

Total

Austin Advertising FederationAAF Austin Budget vs. Actuals: Dec 2018 FY19

July 2018 - June 2019

Dec 2018Jul 2018 Aug 2018 Sep 2018 Oct 2018 Nov 2018

Ad2 Membership Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Ad 2 Renewal Membership Income 375.00 150.00 225.00 0.00 300.00 -300.00 225.00 150.00 75.00 75.00 -75.00 225.00 225.00 0.00 225.00 75.00 150.00 300.00% 225.00 75.00 150.00 225.00 75.00 75.00 1,125.00 1,800.00 -675.00 62.50%

Ad2 New Membership Income 0.00 0.00 0.00 0.00 75.00 -75.00 0.00 0.00 0.00 0.00 75.00 -75.00 0.00% 0.00 0.00 75.00 0.00 0.00 75.00 0.00 300.00 -300.00 0.00%

Total Ad2 Membership Income $ 375.00 $ 150.00 $ 225.00 $ 0.00 $ 300.00 -$ 300.00 $ 225.00 $ 225.00 $ 0.00 $ 0.00 $ 75.00 -$ 75.00 $ 225.00 $ 225.00 $ 0.00 $ 225.00 $ 150.00 $ 75.00 150.00% $ 225.00 $ 75.00 $ 225.00 $ 225.00 $ 75.00 $ 150.00 $ 1,125.00 $ 2,100.00 -$ 975.00 53.57%

Total Ad 2 Income $ 625.00 $ 400.00 $ 225.00 $ 250.00 $ 550.00 -$ 300.00 $ 475.00 $ 495.00 -$ 20.00 $ 1,300.00 $ 645.00 $ 655.00 $ 260.00 $ 495.00 -$ 235.00 $ 225.00 $ 420.00 -$ 195.00 53.57% $ 745.00 $ 345.00 $ 1,095.00 $ 3,945.00 $ 345.00 $ 420.00 $ 3,210.00 $ 9,900.00 -$ 6,690.00 32.42%

Club Achievement Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 200.00 0.00 200.00 -200.00 0.00%

Jobline Income 100.00 -100.00 0.00 0.00 0.00 0.00 100.00 100.00 0.00 0.00 0.00 0.00 0.00 100.00 0.00 0.00 100.00 0.00 0.00 100.00 400.00 -300.00 25.00%

Membership Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Company Membership (26-50) 0.00 0.00 750.00 750.00 0.00 750.00 -750.00 0.00 0.00 0.00 0.00 750.00 0.00 750.00 0.00 750.00 0.00 0.00 0.00 0.00 1,500.00 2,250.00 -750.00 66.67%

Company Membership (51+) 0.00 0.00 1,000.00 0.00 1,000.00 1,000.00 -1,000.00 0.00 0.00 1,000.00 -1,000.00 1,000.00 1,000.00 0.00 100.00% 0.00 1,000.00 0.00 0.00 0.00 1,000.00 2,000.00 5,000.00 -3,000.00 40.00%

Company Membership (6-25) 0.00 0.00 1,000.00 0.00 1,000.00 500.00 1,000.00 -500.00 1,000.00 0.00 1,000.00 0.00 0.00 0.00 0.00 2,000.00 0.00 0.00 1,000.00 0.00 0.00 2,500.00 4,000.00 -1,500.00 62.50%

Company Membership 2-5 0.00 0.00 650.00 0.00 650.00 325.00 325.00 0.00 325.00 650.00 -325.00 325.00 325.00 0.00 325.00 -325.00 0.00% 650.00 0.00 0.00 325.00 650.00 0.00 1,950.00 3,250.00 -1,300.00 60.00%

Individual Membership 500.00 125.00 375.00 250.00 375.00 -125.00 125.00 250.00 -125.00 250.00 875.00 -625.00 125.00 125.00 0.00 125.00 250.00 -125.00 50.00% 125.00 125.00 250.00 125.00 125.00 125.00 1,500.00 2,875.00 -1,375.00 52.17%

Non-Profit/Educator Membership 0.00 0.00 0.00 0.00 150.00 -150.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 150.00 -150.00 0.00%

Student Membership 20.00 0.00 20.00 20.00 0.00 20.00 500.00 160.00 340.00 40.00 900.00 -860.00 100.00 20.00 80.00 340.00 160.00 180.00 212.50% 100.00 20.00 20.00 0.00 0.00 0.00 1,060.00 1,380.00 -320.00 76.81%

Total Membership Income $ 520.00 $ 125.00 $ 395.00 $ 3,670.00 $ 1,125.00 $ 2,545.00 $ 1,450.00 $ 3,635.00 -$ 2,185.00 $ 1,615.00 $ 2,425.00 -$ 810.00 $ 550.00 $ 1,470.00 -$ 920.00 $ 2,215.00 $ 1,735.00 $ 480.00 127.67% $ 2,875.00 $ 1,895.00 $ 270.00 $ 1,450.00 $ 775.00 $ 1,125.00 $ 10,510.00 $ 18,905.00 -$ 8,395.00 55.59%

Program Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Addy Awards Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Duplicate Addys Income 0.00 0.00 180.00 0.00 180.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 600.00 400.00 0.00 0.00 0.00 180.00 1,000.00 -820.00 18.00%

Entry Fees Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 107.30 1,500.00 -1,392.70 17,362.93 25,000.00 -7,637.07 69.45% 15,000.00 0.00 0.00 0.00 0.00 0.00 17,625.43 41,500.00 -23,874.57 42.47%

Sponsorship Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3,000.00 17,500.00 5,000.00 0.00 0.00 0.00 5,000.00 25,500.00 -20,500.00 19.61%

Ticket Sales 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 15,000.00 25,000.00 0.00 0.00 0.00 0.00 0.00 40,000.00 -40,000.00 0.00%

Total Addy Awards Income $ 0.00 $ 0.00 $ 0.00 $ 180.00 $ 0.00 $ 180.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 107.30 $ 1,500.00 -$ 1,392.70 $ 17,362.93 $ 25,000.00 -$ 7,637.07 69.45% $ 33,000.00 $ 43,100.00 $ 5,400.00 $ 0.00 $ 0.00 $ 0.00 $ 22,805.43 $ 108,000.00 -$ 85,194.57 21.12%

Big Wigs Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Big Wigs - Sponsorship Income 0.00 0.00 3,500.00 0.00 3,500.00 1,500.00 1,000.00 500.00 5,000.00 -5,000.00 1,500.00 2,500.00 -1,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6,500.00 8,500.00 -2,000.00 76.47%

Big Wigs - Ticket Sales Income 0.00 0.00 700.00 0.00 700.00 605.00 0.00 605.00 2,540.00 7,000.00 -4,460.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3,845.00 7,000.00 -3,155.00 54.93%

Total Big Wigs Income $ 0.00 $ 0.00 $ 0.00 $ 4,200.00 $ 0.00 $ 4,200.00 $ 2,105.00 $ 1,000.00 $ 1,105.00 $ 2,540.00 $ 12,000.00 -$ 9,460.00 $ 1,500.00 $ 2,500.00 -$ 1,000.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 10,345.00 $ 15,500.00 -$ 5,155.00 66.74%

Breakfast Series Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Breakfast Series Sponsorship Income 0.00 0.00 0.00 0.00 250.00 -250.00 250.00 -250.00 250.00 -250.00 250.00 -250.00 0.00% 0.00 250.00 250.00 250.00 250.00 250.00 0.00 2,250.00 -2,250.00 0.00%

Breakfast Series Ticket Income 0.00 0.00 0.00 0.00 220.00 300.00 -80.00 1,060.00 300.00 760.00 240.00 300.00 -60.00 300.00 -300.00 0.00% 0.00 300.00 300.00 300.00 300.00 300.00 1,520.00 2,700.00 -1,180.00 56.30%

Total Breakfast Series Income $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 220.00 $ 550.00 -$ 330.00 $ 1,060.00 $ 550.00 $ 510.00 $ 240.00 $ 550.00 -$ 310.00 $ 0.00 $ 550.00 -$ 550.00 0.00% $ 0.00 $ 550.00 $ 550.00 $ 550.00 $ 550.00 $ 550.00 $ 1,520.00 $ 4,950.00 -$ 3,430.00 30.71%

Diversity Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Diversity Sponsorship Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 333.00 -333.00 0.00 0.00 0.00 333.00 0.00 334.00 0.00 0.00 0.00 1,000.00 -1,000.00 0.00%

Total Diversity Income $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 333.00 -$ 333.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 333.00 $ 0.00 $ 334.00 $ 0.00 $ 0.00 $ 0.00 $ 1,000.00 -$ 1,000.00 0.00% Total Diversity Income $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 333.00 -$ 333.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 333.00 $ 0.00 $ 334.00 $ 0.00 $ 0.00 $ 0.00 $ 1,000.00 -$ 1,000.00 0.00%

Government Affairs Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Government Affairs Sponsorship Income 0.00 0.00 0.00 0.00 0.00 0.00 500.00 -500.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 500.00 -500.00 0.00%

Government Affairs Ticket Sales 0.00 0.00 0.00 0.00 0.00 0.00 500.00 -500.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 500.00 -500.00 0.00%

Total Government Affairs Income $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 1,000.00 -$ 1,000.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 1,000.00 -$ 1,000.00 0.00%

Key Speaker Series Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Key Speaker Series Ticket Income 0.00 0.00 0.00 0.00 30.00 1,500.00 -1,470.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1,500.00 0.00 0.00 30.00 3,000.00 -2,970.00 1.00%

Key Speaker Sponsorship Income 0.00 0.00 0.00 0.00 1,500.00 -1,500.00 0.00 0.00 1,000.00 0.00 1,000.00 0.00 0.00 0.00 0.00 0.00 1,500.00 0.00 0.00 1,000.00 3,000.00 -2,000.00 33.33%

Total Key Speaker Series Income $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 30.00 $ 3,000.00 -$ 2,970.00 $ 0.00 $ 0.00 $ 0.00 $ 1,000.00 $ 0.00 $ 1,000.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 3,000.00 $ 0.00 $ 0.00 $ 1,030.00 $ 6,000.00 -$ 4,970.00 17.17%

Membership Sponsorship Event Income 0.00 0.00 0.00 0.00 250.00 -250.00 250.00 -250.00 250.00 -250.00 250.00 -250.00 0.00% 250.00 250.00 250.00 250.00 250.00 250.00 0.00 2,500.00 -2,500.00 0.00%

NSAC Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

NSAC Charitable Receipts 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 100.00 100.00 100.00 100.00 0.00 0.00 400.00 -400.00 0.00%

NSAC Sponsorship Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 500.00 500.00 500.00 0.00 0.00 1,500.00 -1,500.00 0.00%

NSAC Ticket Sales Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 750.00 0.00 0.00 0.00 750.00 -750.00 0.00%

Total NSAC Income $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 100.00 $ 600.00 $ 1,350.00 $ 600.00 $ 0.00 $ 0.00 $ 2,650.00 -$ 2,650.00 0.00%

Jan 2019 Feb 2019 Mar 2019 Apr 2019 May 2019 Jun 2019Actual Budget over Budget Actual Budget over Budget Actual Budget over Budget Actual Budget over Budget Actual Budget over Budget Actual Budget over Budget % of Budget Budget Budget Budget Budget Budget Budget Actual Budget over Budget % of Budget

Income

Ad 2 Income 0.00 0.00 0.00 1,010.00 1,010.00 35.00 35.00 0.00 1,045.00 0.00 1,045.00

Ad 2 Program Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Ad 2 General Program Income 0.00 0.00 0.00 0.00 0.00 0.00 150.00 -150.00 0.00 0.00 0.00 0.00 150.00 0.00 0.00 150.00 0.00 0.00 0.00 450.00 -450.00 0.00%

Ad 2 Sponsorship Income 250.00 250.00 0.00 250.00 250.00 0.00 250.00 250.00 0.00 250.00 250.00 0.00 250.00 -250.00 250.00 -250.00 0.00% 250.00 250.00 250.00 250.00 250.00 250.00 1,000.00 3,000.00 -2,000.00 33.33%

Ad 2 T-Shirt Income 0.00 0.00 0.00 0.00 20.00 -20.00 40.00 20.00 20.00 20.00 -20.00 20.00 -20.00 0.00% 20.00 20.00 20.00 20.00 20.00 20.00 40.00 200.00 -160.00 20.00%

ATXCAN Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

ATXCAN Auction Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2,000.00 0.00 0.00 0.00 2,000.00 -2,000.00 0.00%

ATXCAN Canvas Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 400.00 500.00 0.00 0.00 0.00 900.00 -900.00 0.00%

ATXCAN Sponsorships 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 500.00 0.00 0.00 0.00 500.00 -500.00 0.00%

ATXCAN Ticket Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 200.00 300.00 0.00 0.00 0.00 500.00 -500.00 0.00%

Total ATXCAN Income $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 600.00 $ 3,300.00 $ 0.00 $ 0.00 $ 0.00 $ 3,900.00 -$ 3,900.00 0.00%

Job Propulsion Lab Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Job Propulsion Ticket Income 0.00 0.00 0.00 0.00 0.00 0.00 150.00 -150.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 150.00 -150.00 0.00%

Total Job Propulsion Lab Income $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 150.00 -$ 150.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 150.00 -$ 150.00 0.00%

Kegs with Legs Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Kegs with Legs Ticket Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 100.00 0.00 0.00 0.00 0.00 0.00 0.00 100.00 -100.00 0.00%

Total Kegs with Legs Income $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 100.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 100.00 -$ 100.00 0.00%

Total Ad 2 Program Income $ 250.00 $ 250.00 $ 0.00 $ 250.00 $ 250.00 $ 0.00 $ 250.00 $ 270.00 -$ 20.00 $ 290.00 $ 570.00 -$ 280.00 $ 0.00 $ 270.00 -$ 270.00 $ 0.00 $ 270.00 -$ 270.00 0.00% $ 520.00 $ 270.00 $ 870.00 $ 3,720.00 $ 270.00 $ 270.00 $ 1,040.00 $ 7,800.00 -$ 6,760.00 13.33%

Total

Austin Advertising FederationAAF Austin Budget vs. Actuals: Dec 2018 FY19

July 2018 - June 2019

Dec 2018Jul 2018 Aug 2018 Sep 2018 Oct 2018 Nov 2018

Ad2 Membership Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Ad 2 Renewal Membership Income 375.00 150.00 225.00 0.00 300.00 -300.00 225.00 150.00 75.00 75.00 -75.00 225.00 225.00 0.00 225.00 75.00 150.00 300.00% 225.00 75.00 150.00 225.00 75.00 75.00 1,125.00 1,800.00 -675.00 62.50%

Ad2 New Membership Income 0.00 0.00 0.00 0.00 75.00 -75.00 0.00 0.00 0.00 0.00 75.00 -75.00 0.00% 0.00 0.00 75.00 0.00 0.00 75.00 0.00 300.00 -300.00 0.00%

Total Ad2 Membership Income $ 375.00 $ 150.00 $ 225.00 $ 0.00 $ 300.00 -$ 300.00 $ 225.00 $ 225.00 $ 0.00 $ 0.00 $ 75.00 -$ 75.00 $ 225.00 $ 225.00 $ 0.00 $ 225.00 $ 150.00 $ 75.00 150.00% $ 225.00 $ 75.00 $ 225.00 $ 225.00 $ 75.00 $ 150.00 $ 1,125.00 $ 2,100.00 -$ 975.00 53.57%

Total Ad 2 Income $ 625.00 $ 400.00 $ 225.00 $ 250.00 $ 550.00 -$ 300.00 $ 475.00 $ 495.00 -$ 20.00 $ 1,300.00 $ 645.00 $ 655.00 $ 260.00 $ 495.00 -$ 235.00 $ 225.00 $ 420.00 -$ 195.00 53.57% $ 745.00 $ 345.00 $ 1,095.00 $ 3,945.00 $ 345.00 $ 420.00 $ 3,210.00 $ 9,900.00 -$ 6,690.00 32.42%

Club Achievement Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 200.00 0.00 200.00 -200.00 0.00%

Jobline Income 100.00 -100.00 0.00 0.00 0.00 0.00 100.00 100.00 0.00 0.00 0.00 0.00 0.00 100.00 0.00 0.00 100.00 0.00 0.00 100.00 400.00 -300.00 25.00%

Membership Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Company Membership (26-50) 0.00 0.00 750.00 750.00 0.00 750.00 -750.00 0.00 0.00 0.00 0.00 750.00 0.00 750.00 0.00 750.00 0.00 0.00 0.00 0.00 1,500.00 2,250.00 -750.00 66.67%

Company Membership (51+) 0.00 0.00 1,000.00 0.00 1,000.00 1,000.00 -1,000.00 0.00 0.00 1,000.00 -1,000.00 1,000.00 1,000.00 0.00 100.00% 0.00 1,000.00 0.00 0.00 0.00 1,000.00 2,000.00 5,000.00 -3,000.00 40.00%

Company Membership (6-25) 0.00 0.00 1,000.00 0.00 1,000.00 500.00 1,000.00 -500.00 1,000.00 0.00 1,000.00 0.00 0.00 0.00 0.00 2,000.00 0.00 0.00 1,000.00 0.00 0.00 2,500.00 4,000.00 -1,500.00 62.50%

Company Membership 2-5 0.00 0.00 650.00 0.00 650.00 325.00 325.00 0.00 325.00 650.00 -325.00 325.00 325.00 0.00 325.00 -325.00 0.00% 650.00 0.00 0.00 325.00 650.00 0.00 1,950.00 3,250.00 -1,300.00 60.00%

Individual Membership 500.00 125.00 375.00 250.00 375.00 -125.00 125.00 250.00 -125.00 250.00 875.00 -625.00 125.00 125.00 0.00 125.00 250.00 -125.00 50.00% 125.00 125.00 250.00 125.00 125.00 125.00 1,500.00 2,875.00 -1,375.00 52.17%

Non-Profit/Educator Membership 0.00 0.00 0.00 0.00 150.00 -150.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 150.00 -150.00 0.00%

Student Membership 20.00 0.00 20.00 20.00 0.00 20.00 500.00 160.00 340.00 40.00 900.00 -860.00 100.00 20.00 80.00 340.00 160.00 180.00 212.50% 100.00 20.00 20.00 0.00 0.00 0.00 1,060.00 1,380.00 -320.00 76.81%

Total Membership Income $ 520.00 $ 125.00 $ 395.00 $ 3,670.00 $ 1,125.00 $ 2,545.00 $ 1,450.00 $ 3,635.00 -$ 2,185.00 $ 1,615.00 $ 2,425.00 -$ 810.00 $ 550.00 $ 1,470.00 -$ 920.00 $ 2,215.00 $ 1,735.00 $ 480.00 127.67% $ 2,875.00 $ 1,895.00 $ 270.00 $ 1,450.00 $ 775.00 $ 1,125.00 $ 10,510.00 $ 18,905.00 -$ 8,395.00 55.59%

Program Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Addy Awards Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Duplicate Addys Income 0.00 0.00 180.00 0.00 180.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 600.00 400.00 0.00 0.00 0.00 180.00 1,000.00 -820.00 18.00%

Entry Fees Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 107.30 1,500.00 -1,392.70 17,362.93 25,000.00 -7,637.07 69.45% 15,000.00 0.00 0.00 0.00 0.00 0.00 17,625.43 41,500.00 -23,874.57 42.47%

Sponsorship Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3,000.00 17,500.00 5,000.00 0.00 0.00 0.00 5,000.00 25,500.00 -20,500.00 19.61%

Ticket Sales 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 15,000.00 25,000.00 0.00 0.00 0.00 0.00 0.00 40,000.00 -40,000.00 0.00%

Total Addy Awards Income $ 0.00 $ 0.00 $ 0.00 $ 180.00 $ 0.00 $ 180.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 107.30 $ 1,500.00 -$ 1,392.70 $ 17,362.93 $ 25,000.00 -$ 7,637.07 69.45% $ 33,000.00 $ 43,100.00 $ 5,400.00 $ 0.00 $ 0.00 $ 0.00 $ 22,805.43 $ 108,000.00 -$ 85,194.57 21.12%

Big Wigs Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Big Wigs - Sponsorship Income 0.00 0.00 3,500.00 0.00 3,500.00 1,500.00 1,000.00 500.00 5,000.00 -5,000.00 1,500.00 2,500.00 -1,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6,500.00 8,500.00 -2,000.00 76.47%

Big Wigs - Ticket Sales Income 0.00 0.00 700.00 0.00 700.00 605.00 0.00 605.00 2,540.00 7,000.00 -4,460.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3,845.00 7,000.00 -3,155.00 54.93%

Total Big Wigs Income $ 0.00 $ 0.00 $ 0.00 $ 4,200.00 $ 0.00 $ 4,200.00 $ 2,105.00 $ 1,000.00 $ 1,105.00 $ 2,540.00 $ 12,000.00 -$ 9,460.00 $ 1,500.00 $ 2,500.00 -$ 1,000.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 10,345.00 $ 15,500.00 -$ 5,155.00 66.74%

Breakfast Series Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Breakfast Series Sponsorship Income 0.00 0.00 0.00 0.00 250.00 -250.00 250.00 -250.00 250.00 -250.00 250.00 -250.00 0.00% 0.00 250.00 250.00 250.00 250.00 250.00 0.00 2,250.00 -2,250.00 0.00%

Breakfast Series Ticket Income 0.00 0.00 0.00 0.00 220.00 300.00 -80.00 1,060.00 300.00 760.00 240.00 300.00 -60.00 300.00 -300.00 0.00% 0.00 300.00 300.00 300.00 300.00 300.00 1,520.00 2,700.00 -1,180.00 56.30%

Total Breakfast Series Income $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 220.00 $ 550.00 -$ 330.00 $ 1,060.00 $ 550.00 $ 510.00 $ 240.00 $ 550.00 -$ 310.00 $ 0.00 $ 550.00 -$ 550.00 0.00% $ 0.00 $ 550.00 $ 550.00 $ 550.00 $ 550.00 $ 550.00 $ 1,520.00 $ 4,950.00 -$ 3,430.00 30.71%

Diversity Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Diversity Sponsorship Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 333.00 -333.00 0.00 0.00 0.00 333.00 0.00 334.00 0.00 0.00 0.00 1,000.00 -1,000.00 0.00%

Total Diversity Income $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 333.00 -$ 333.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 333.00 $ 0.00 $ 334.00 $ 0.00 $ 0.00 $ 0.00 $ 1,000.00 -$ 1,000.00 0.00% Total Diversity Income $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 333.00 -$ 333.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 333.00 $ 0.00 $ 334.00 $ 0.00 $ 0.00 $ 0.00 $ 1,000.00 -$ 1,000.00 0.00%

Government Affairs Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Government Affairs Sponsorship Income 0.00 0.00 0.00 0.00 0.00 0.00 500.00 -500.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 500.00 -500.00 0.00%

Government Affairs Ticket Sales 0.00 0.00 0.00 0.00 0.00 0.00 500.00 -500.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 500.00 -500.00 0.00%

Total Government Affairs Income $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 1,000.00 -$ 1,000.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 1,000.00 -$ 1,000.00 0.00%

Key Speaker Series Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Key Speaker Series Ticket Income 0.00 0.00 0.00 0.00 30.00 1,500.00 -1,470.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1,500.00 0.00 0.00 30.00 3,000.00 -2,970.00 1.00%

Key Speaker Sponsorship Income 0.00 0.00 0.00 0.00 1,500.00 -1,500.00 0.00 0.00 1,000.00 0.00 1,000.00 0.00 0.00 0.00 0.00 0.00 1,500.00 0.00 0.00 1,000.00 3,000.00 -2,000.00 33.33%

Total Key Speaker Series Income $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 30.00 $ 3,000.00 -$ 2,970.00 $ 0.00 $ 0.00 $ 0.00 $ 1,000.00 $ 0.00 $ 1,000.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 3,000.00 $ 0.00 $ 0.00 $ 1,030.00 $ 6,000.00 -$ 4,970.00 17.17%

Membership Sponsorship Event Income 0.00 0.00 0.00 0.00 250.00 -250.00 250.00 -250.00 250.00 -250.00 250.00 -250.00 0.00% 250.00 250.00 250.00 250.00 250.00 250.00 0.00 2,500.00 -2,500.00 0.00%

NSAC Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

NSAC Charitable Receipts 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 100.00 100.00 100.00 100.00 0.00 0.00 400.00 -400.00 0.00%

NSAC Sponsorship Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 500.00 500.00 500.00 0.00 0.00 1,500.00 -1,500.00 0.00%

NSAC Ticket Sales Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 750.00 0.00 0.00 0.00 750.00 -750.00 0.00%

Total NSAC Income $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 100.00 $ 600.00 $ 1,350.00 $ 600.00 $ 0.00 $ 0.00 $ 2,650.00 -$ 2,650.00 0.00%

O P E R A T I O N S

E X H I B I T S

(4 . 1 ) B R E A K FA S T S E R I A L O C T O B E R E V E N T

O P E R A T I O N S

E X H I B I T S

(4 . 1 ) B R E A K FA S T S E R I A L N O V E M B E R E V E N T R E C A P

O P E R A T I O N S

E X H I B I T S

(4 . 2 ) S A M P L E M O N T H LY M E M B E R S H I P E - N E W S L E T T E R

O P E R A T I O N S

E X H I B I T S

(4 . 3 ) S A M P L E S O C I A L M E D I A M E M B E R S H I P S H O U T- O U T S