Experiment to compare the conversion of each of the ad platforms. Twitter achieves the lowest cost.Experiment to compare the conversion of each of the ad platforms. Twitter achieves the lowest cost.

1,318 institutions ordered by number of users who claim to belong to them (Nov 2017)

1,318 institutions ordered by number of users who claim to belong to them (Nov 2017)

Unique users, unique students and unique teachers per month from 2014 to 2017

Unique users, unique students and unique teachers per month from 2014 to 2017

Spending on advertising (Feb 2015 - Sep 2017)Spending on advertising (Feb 2015 - Sep 2017)

OpenSWAD SWADroid

January 2014 - November 2017

� 2.07 millionclicks (page views)

� 393,000(19%)

students

� 256,000(12%)

teachers

� 1,225,000

(59%)others

�197,000(10%)admins

🚹🚹🚹🚹🚹🚹19,539

users have logged in🚹

1,900(10%)

students

🚹457(2%)

teachers

🚹🚹🚹🚹🚹🚹18,867(97%)guests

🚹32

(<1%)admins

📤 1,808sent messages

📥 5,767received messages

November 2017

🚹🚹🚹🚹🚹🚹20,136current users

🚹2,848(14%)

students

🚹902(4%)

teachers

🚹🚹🚹🚹🚹16,450(82%)guests

🚹93

(<1%)admins

from 113 countries

from 1,318 institutions

� 22,970institutions

� 1,486centers

🎓 1,809degrees

📂 1,943courses

� 3,698 (11.9 GB)files

� 34forums

� 508forum posts

ﾺ

OpenSWAD.org is an installation in the cloud of the SWAD educational platform, available in 9 languages, offered free of charge for any country by the OpenSWAD Association. OpenSWAD.org is available since 2012, but it did not start growing until 2015, when we decided to carry out advertising campaigns.

Please visit https://openswad.org/ and join us!

OPENSWAD: A FREE SOCIAL LEARNING PLATFORM TO SUPPORT FACE-TO-FACE AND BLENDED LEARNING AROUND THE WORLD

Antonio Cañas1,2, Eva M. Ortigosa1,2, Juan M. Boyero2, Javier Fernández1,2, Mancia Anguita1,2

1Department of Computer Architecture and Technology, University of Granada (SPAIN), 2OpenSWAD Association (SPAIN)

Cost Dates Days Cost/day

Impressions Clicks Cost/click

Twitter 4650.29 € Feb 12, 2015 - Sep 25, 2017

956 4.86 € 14,042,284 50,119 0.108 €

Facebook 2400.84 € Sep 26, 2015 - Sep 25, 2017

730 3.29 € 12,858,591 192,833 0.012 €

AdWords 1255.93 € Feb 16, 2017 - Sep 25, 2017

221 5.68 € 392,298 15,046 0.083 €

Total 8307.06 € Feb 12, 2015 - Sep 25, 2017

956 8.69 € 27,293,173 257,998 0.032 €

Cost Dates Days Impressions Clicks Page views

Users New accounts

New courses

Twitter 66.20 € Sep 6 - Sep 24,2017

79.46 € /

day

271,0720.00024 € / impression

7340.09 € /

click

14,6320.0045 € /

pageview

3420.19 € /

user

1860.36 € /

new account

106.62 € /

new course

Facebook 109.66 € Sep 7 - Sep 25,2017

715.66 € /

day

148,2060.00074 € / impression

3,7800.03 € /

click

33,0870.0033 € /

pageview

2740.40 € /

user

1140.96 € /

new account

129.14 € /

new course

AdWords 65.83 € Sep 5 - Sep 23,2017

79.40 € /

day

13,2100.00498 € / impression

8080.08 € /

click

11,1690.0060 € /

pageview

2430.27 € /

user

940.70 € /

new account

79.40 € /

new course

Total 241.69 € Sep 5 - Sep 25,2017

2111.51 € /

day

432,4880.00056 € / impression

5,3220.05 € /

click

58,8880.0041 € /

pageview

8590.28 € /

user

3940.61 € /

new account

298.33 € /

new course

Courses Teachers Students Total usersCourses or users with real use 528 385 1,657 18,411Cost per course or user 15.73 € 21.58 € 5.01 € 0.45 €

Top countries in OpenSWAD according to the number of users from each country (Nov 2017)Top countries in OpenSWAD according to the

number of users from each country (Nov 2017)

ﾺ

· Free-software · 9 languages · Android app · Face-to-face or blended learning · Course information · Syllabus · Calendar · Documents · Shared files · Portfolio · Grades · Assignments · Projects · Quizzes · Surveys · Games · Exam announcements · Groups · Lists of students and teachers · Attendance control

using QR codes · Social network · Forums · Notifications · Notices · Messaging system · Statistics · Agenda · Preferences

@OpenSWAD @SWADroid