The Attribution Management Forum: Part 4 Banner Impressions and Clicks
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The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the fourth in the series: Banner Impressions and Clicks. For more information about upcoming forums and more information, please visit www.attributionmanagement.comMake sure to register for the second online webcast in the series: The Attribution Management Forum 2.0, which will take place on Thursday January 29 at 1p EST.
Transcript of The Attribution Management Forum: Part 4 Banner Impressions and Clicks
ClearSaleing Confidential 1
.
www.clearsaleing.com
Part 4: Banner Impressions and Clicks
ClearSaleing Confidential 3
Banner Clicks
Flowers
$
Are banner clicks equal to search clicks?
Banner Click Banner Click Search Sale
33.33% 33.33% 33.33%
Banner Click Banner Click Search Sale
25% 25% 50%
AA
BB
Are banner clicks equal to search clicks?
Agency Responses
61.76%
38.24%
A
B
B2B Responses
53.85% 46.15%
A
B
B2C Responses
84.62%
15.38%
A
B
All Responses
63.20%
36.80%
A
B
Segmented by Experience level
Q: Do you currently have tracking technology that tracks all ads clicked?
• Yes and it works well
• Yes but could be better
• No
Are banner clicks equal to search clicks?
YES, COULD BE BETTER
60.00%
40.00%
A
B
NO
66.67%
33.33%
A
B
YES, WORKS WELL
57.14%
42.86%
A
B
ClearSaleing Confidential 7
Banner Impressions (not clicks)
Flowers
$
Banner Impression
Banner Impression
Search Sale
33.33% 33.33% 33.33%
Banner Impression
Banner Impression
Search Sale
25% 25% 50%
AA
Are banner impressions equal to ad clicks?
BB
Are banner impressions equal to ad clicks?
Agency Responses
82.35%
17.65%
A
B
B2B Responses
92.31%
7.69%
A
B
B2C Responses
91.67%
8.33%
A
B
All Responses
88.00%
12.00%
A
B
Segmented by Experience level
Q: Do you currently have tracking technology that tracks all ads clicked?
• Yes and it works well
• Yes but could be better
• No
Are banner impressions equal to ad clicks?
YES, COULD BE BETTER
86.67%
13.33%
A
B
NO
86.36%
13.64%
A
B
YES, WORKS WELL
85.71%
14.29%
A
B
ClearSaleing Confidential 11
Banner Impressions (not clicks)
Pro Flowers
$
Banner Impressions with Branded Search
Banner Impressions Branded Search
Sale
100% 0%
Banner Impressions Branded Search
Sale
50% 50%
AA
CC
BB
Banner Impression
Banner Impression
Branded Search
Sale
33.33% 33.33% 33.33%
Banner Impressions with Branded Search
Agency Responses
26.67%
43.33%
30.00%
A
B
C
B2B Responses
85.71%
14.29%
A
B
C
B2C Responses
27.27%
63.64%
9.09%
A
B
C
All Responses
21.30%
57.40%
21.30%
A
B
C
Segmented by Experience level
Q: Do you currently have tracking technology that tracks all ads clicked?
• Yes and it works well
• Yes but could be better
• No
Banner Impressions with Branded Search
YES, COULD BE BETTER
20.00%
60.00% 20.00%
A
B
C
NO
21.05%
63.16% 15.79%
A
B
C
YES, WORKS WELL
20.00%40.00%
40.00%
A
B
C
ClearSaleing Confidential 15
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www.clearsaleing.com
Attribution Management Forum 2.0
Thursday January 29, 2009
1pm EST
www.attributionmanagement.com
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