CIRCULAR ECONOMY FOR PLASTICSINDUSTRY PERSPECTIVEMARCH 2015

LOUIS LINDENBERG

THE DUTCH CENTRE

Packaging

Sustainability

Look back to 2010

Improving Health

&Well-being

Enhancing

Livelihoods

Reducing Environmental

Impacts

HEALTH &

HYGIENENUTRITION GREENHOUSE

GASESWATER WASTE

SUSTAINABLE

SOURCINGBETTER

LIVELIHOODS

Reduce diarrhoeal

diseaseImprove heart

health

Improve oral

health

Improve

self-esteem

Provide safe

drinking water

Reduce salt

Reduce saturated

fat

Remove trans

fat

Reduce sugar

Reduce calories

Reduce GHG from

skin cleansing &

hair washing

Reduce GHG from

washing clothes

Reduce GHG from

manufacturing

Reduce GHG from

transport

Reduce GHG from

refrigeration

Reduce water use

in agriculture

Reduce water use

in laundry process

Reduce water use

in skin cleansing &

hair washing

Reduce water use

in manufacturing

Recycle

packaging

Tackle sachet

waste

Eliminate PVC

Reduce waste

from

manufacturing

Reuse packaging

Reduce packagingSustainable

palm oil

Sustainable paper

& board

Sustainable

tea

Sustainable

fruit & vegetables

Sustainable

soy

Sustainable

cocoa

Help smallholder

farmers

Support micro-

entrepreneurs

Sustainable

sugar, sunflower oil,

rapeseed oil & dairy

Provide healthy

eating information

Our thinking then

MORE WASTE

More People More Consumption More Packaging

Strategy focuses on:- Resource efficiency- Embedding circular

design principles

Strategic partnerships with EMF and various Academia / Universities to underpin the approach.

ReduceRe-think

+Reuse / Recycle

Recover

Packaging Re-thought

Packaging

Sustainability

From… To…

Circular Economy design

Today’s and tomorrow’s

technology

Business solution for Sachet

waste a corporate priority

Focused recycling effort on

specific materials in relevant

geographies

Renewed waste ambition

Many packs not recyclable

Today’s technology

Sachets a risk

Small scale approach to recycling

GAME

CHANGING

TECHNOLOGY

Develop reduction

and regenerative

technologies which

are radical

TRANSFORMIN

G MARKETS

Open up

technologies to move

the entire industry

Packaging

Sustainability

DESIGN FOR

CIRCULAR

ECONOMY

Move from product

design to systems

design

RECYCLING &

RECOVERY

Collaborate for

maximum value –

businesses, the

environment and

society

Resource reduction & next use strategic

thrusts

Packaging

Sustainability

FLEXIBLE FILMS

AND LAMINATED

FILMS

• Poor to no

infrastructure

• Some mono-layer

materials are recycled

• At best end up in waste

2 energy

• Very little investment in

industry solutions

RIGID / SEMI RIGID

CONTAINERS

• Fair infrastructure

• Most cascaded into

lower value

propositions

• No common industry

drive to generate find

harmony

• NO INCENTIVE for

brands to develop / re-

use recycled content

RIGID BOTTLES

• Good infrastructure

• PET & HDPE highly

collected

• More can be done on

B2B to improve

circularity

• NO INCENTIVE for

brands to re-use

recycled content

Our perspective on the current situation

Packaging

Sustainability

RIGID BOTTLES

• Good infrastructure

• PET & HDPE highly

collected

• More can be done on

B2B to improve

circularity

• NO INCENTIVE for

brands to re-use

recycled content

What can be done

• Increased consumer messaging (public &

private)• Investment in advanced sorting technology

• Colour batching

• Circular rather than cascading

• Consider financial mechanisms to incentivise

the use of recycled content

Packaging

Sustainability

RIGID / SEMI RIGID

CONTAINERS

• Fair infrastructure

• Most cascaded into

lower value

propositions

• No common industry

drive to generate find

harmony

• NO INCENTIVE for

brands to develop / re-

use recycled content

What can be done

• Harmonious nationwide collection

• Investment in advanced sorting technology

• Investment in developing higher quality

recyclates• Consider financial mechanisms to incentivise

the use of recycled content

• Increased consumer messaging (public &

private)

Packaging

Sustainability

FLEXIBLE FILMS

AND LAMINATED

FILMS

• Poor to no

infrastructure

• Some mono-layer

materials are recycled

• At best end up in waste

2 energy

• Very little investment in

industry solutions

What can be done

• Invest in high output value technologies i.e.

chemical recycling

• Investment in sorting technology – mono, multi

and composite materials

• Intense consumer messaging campaigns

• Incentives to use maximum amounts of

recyclates

• Public / private “discovery” schemes

Systems conditions

- conflicting legislation,

- conflicting infrastructure,

- conflicting messaging

New business models

- financing mechanisms,

- collaborations,

- supply-chain

Reverse logistics

- EPR & Kerbside collection,

- Retailers collection,

- Consumer habits

Designing for circularity

- material choices,

- combinations,

- disassembly