Fordele ved at Social CRM, Jens Lindenberg, SugarCRM
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Transcript of Fordele ved at Social CRM, Jens Lindenberg, SugarCRM
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Smarter CRM for Smarter Commerce
Sven HeijnenSales Director Nordics
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Agenda
• Sugar & IBM Alliance
• IBM & Sugar Technologie-Integration
• IBM: Smarter Commerce
• Sugar: Open Social Business Platform
• Example IBM Connections & SugarCRM
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Introduction
“IBM, in conjunction with our partner SugarCRM, offers comprehensive CRM services and solutions that deliver
distinctive value to our clients through globalization, operational excellence, process transformation and automation: All supported
by IBM brands and partner ecosystems.”
“SugarCRM makes CRM simple, and
offers customers unparalleled choice and control of their data and deployments”.
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IBM SugarCRM Alliance• Partnership since 2010
– Global Strategic Alliance
• Target Markets– Retail– Banking, Financial Services,
Insurance– Media and Entertainment– Shipping & Transportation– Manufacturing & Hi-Tech– Government & Health Care– Business Process Optimization– CRM
• Joint Initiatives – Smarter Commerce– Social Business– Intelligent Transport– Smart Cloud– PureSystems
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The value of SugarCRM and IBM
SugarCRM Value IBM Value
IBM and SugarCRM empower companies around the world to gain and retain more customers and become the engines of a smarter planet by offering open business solutions built on the world’s best platforms.
Makes CRM simple
Deploys quickly on cloud and/or on-premises, offering customers unparalleled choice and control of their data and deployments
Delivers ability to acquire, grow and retain customers via intuitive, open social CRM platform
Provides global and mobile platform as leading provider of open source CRM
IBM and SugarCRM Creating unique Customer Value
Helps clients get to social business
Delivers proven integrated optimized Smarter solutions
Accelerates clients’ sales, marketing and service
Reaches mid-market via channel and holds deep client relationships driving transformations
Makes Smarter Planet real through industry solutions
Delivers affordable scalable systems, storage and software
Finances total solution
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Agenda
• Sugar & IBM Alliance
• IBM & Sugar Technology-Integration
• IBM: Smarter Commerce
• Sugar: Open Social Business Platform
• Example IBM Connections & SugarCRM
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IBM Business Solutions Portfolio
Social BusinessSmarter Commerce
Business Analytics & Optimization
Smarter Planet
Sugar compliments and adds value to the IBM Selling Proposition
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IBM Software Portfolio for End-to-End Social Business
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SugarCRM & IBM - Integration
Applications
IBM Stack
Platform
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SugarCRM and IBM Integration
ConnectionsLotusLive LotusNotes
• Sugar integrates with– Cognos for BI– SPSS for predictive analytics– Smart Cloud for Social Business for
collaboration– Connections for collaboration– Lotus Notes for email– WebSphere Cast Iron for web/data integration– DB2 – Database– WebSphere - App Server– Unica, Commerce, Sterling - Smarter
Commerce
• Deploy in the cloud– IBM SmartCloud Enterprise
• Deploy on-premise– Series i– Series p– Series x– PureSystems– PowerLinux
• Services from IBM GBS and BPs
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Agenda
• Sugar & IBM Alliance
• IBM & Sugar Technology-Integration
• IBM: Smarter Commerce
• Sugar: Open Social Business Platform
• Example IBM Connections & SugarCRM
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IBM: Smarter Commerce
„Redefining Commerce in the age of the customer“
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IBM Smarter Commerce
Todays customer is dictating a new set of terms in dynamics between buyers and sellers:
- Customers are empowered by technology, transparency and an abundance of information
- These information they collect from various sources
- They expect to engage with companies when and how they want
- Direct with your seller, mobile or digital
- They expect consistent experience throughout all channels
- They can Champion or sully a brand with the click of the mouse!
Source: http://www.ibm.com/smarterplanet/de/de/smarter_commerce/overview/index.html?re=spf?csr=emde_agdsp-20120702&cm=k&cr=google&ct=102L412W&S_TACT=102L412W&ck=smarter_commerce&cmp=102L4&mkwid=syGRCfPnn_22781726012_432i044571
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IBM Smarter Commerce- an integrated approach
Today‘s customers have no patience, keep up with them - Smarter Commerce is the solution:
- Creates an efficient and seamless system of commerce
• stretches from the sourcing of materials all the way through to after-sale services
• a system that connects and integrates suppliers through powerful collaboration tools
• a system that turns real-time analytics into actions for your customers
• a unique approach that increases the value companies generate for their customers, partners and shareholders in a rapidly changing digital world.
Source: http://www.ibm.com/smarterplanet/de/de/smarter_commerce/overview/index.html?re=spf?csr=emde_agdsp-20120702&cm=k&cr=google&ct=102L412W&S_TACT=102L412W&ck=smarter_commerce&cmp=102L4&mkwid=syGRCfPnn_22781726012_432i044571
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Smarter Commerce Transformation
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Smarter Commerce: Customer focus
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Smarter Commerce: Best-of-Breed Solutions
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Smarter Commerce: Industry specific business processes with Sugar
Industry specific business processes
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Smarter Commerce: Future Ready Technologies
SOCIAL
CLOUD
BIG DATA
MOBILEIndustry specific
business processes
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Agenda
• Sugar & IBM Alliance
• IBM & Sugar Technology-Integration
• IBM: Smarter Commerce
• Sugar: Open Social Business Platform
• Example IBM Connections & SugarCRM
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Sugar Vision
• For any professional who interacts with a customer or prospect
• We Provide the information and tools needed to understand, engage and connect with their customer or prospect
• Unlike Traditional CRM systems that manage sales people. We help people who interact with customers do their job
• We help the customer facing professionals do their job better.
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Sugar makes CRM easy
Flexible Intuitive Open
Integrates with YOUR
environment.
Optimized for the IBM Stack
Simplified UI. Designed to
maximize user adoption.
Works the way YOU work.
Easy to customize to match how YOU
work.
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Run Anywhere
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Sugar: 360° Customer View
CRM Activities• Customer Service• Marketing• Sales
Internal Datasources• ERP • Market data• Personal• Product
Ext. Data Sources• Linked-In• InsideView• Hoovers
Specialized Tools• Web Analyse• Business Intelligence• Statistics
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Agenda
• Sugar & IBM Alliance
• IBM & Sugar Technology-Integration
• IBM: Smarter Commerce
• Sugar: Open Social Business Platform
• Example IBM Connections & SugarCRM
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Example Social Collaboration: IBM Connections & SugarCRM
http://www.youtube.com/watch?v=a3CnYJImchc
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Summarized
Ecosystem Social
CloudMobile
IBM and SugarCRMOpen Social
Business Platform
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MicrosoftOracleSFDC
The Sweeter Road
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Backup
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The Sugar Value!
04/10/2023
©2009 SugarCRM Inc. All rights reserved.
30
360º Relationship Management Open Ecosystem
SocialMobile
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IBM and SugarCRM Deliver Social Selling Capabilities
© 2011 IBM Corporation