Opening Keynote: Data-Driven Marketing Trends in the United States
9
Marketing Trends in the U.S. (Relative to Data) Katharine Panessidi Content Director, iMedia U.S.
-
Upload
katharine-panessidi -
Category
Marketing
-
view
184 -
download
2
description
Opening Keynote at the iMedia Data Summit, Monday March 10, 2014 in Osaka, Japan. Katharine Panessidi shares the current data-driven marketing trends in the United States, the opportunities and challenges that exist in the changing media landscape, and which of these topics will be addressed at iMedia U.S. Summits in 2014. To learn more, go to: http://imediasummit.jp/data-summit-2014/#about
Transcript of Opening Keynote: Data-Driven Marketing Trends in the United States
Marketing Trends in the U.S.(Relative to Data)
Katharine PanessidiContent Director, iMedia U.S.
iMedia Brand Summit:Marketing to the New Consumer
iMedia Content Summit:TV, Video & Social
iMedia Agency Summit:The Future of Data-Driven Creativity
iMedia Commerce Summit:The Future of Shopping
iMedia Breakthrough Summit:The Next Wave of Digital Marketing
Geoff Ramsey, eMarketer: http://www.imediaconnection.com/summits/coverage/35861.asp
Geoff Ramsey, eMarketer: http://www.imediaconnection.com/summits/coverage/35861.asp
Geoff Ramsey, eMarketer: http://www.imediaconnection.com/summits/coverage/35861.asp
Harness The Data
Geoff Ramsey, eMarketer: http://www.imediaconnection.com/summits/coverage/35861.asp
Hottest Trends in U.S.(Relative to Data)
• Mobile & Omni-channel• Breaking down the silos• Personalization & targeting• Privacy concerns• DMPs• Automation• New data streams: location & sensors• Data & creativity• The signals in the noise
Key Takeaway
Geoff Ramsey, eMarketer: http://www.imediaconnection.com/summits/coverage/35861.asp
