8/14/2019 OpenEntry ecommerce system and free web authoring tools

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"The largest impact of implementing this 'pro-poor' e-commerce approach

was on income and employment. Firms using it reported jobs that were

directly attributable to the on-line promotion . . . 3918 women"

"A relatively inexperienced group of young IT professionals could, with the

proper tools, create employment for themselves while providing e-commerce services to local SMMEs."

While CatGen was originally designed for the worldwide network of fair tradeproducers comprising theWorld Fair Trade Organization, as it grew in power andfunctionality, commercial business networks (chambers of commerce, tradepromotion organizations, industry associations) found they also needed networkmarkets. CatGen won the Global IT Excellence award by the World InformationTechnology and Services Alliance ("members represent 90% of the global ITmarket") and also established alliances with a wide range of public and private

institutions (see full list at Alliances).

Yet, by mid-2008, CatGen was facing many of the difficulties typical of small"dot-coms" - managing one's own server was expensive and complicated.Moreover, the smallest members of business networks did not have sufficientincome or knowledgeable staff to manage the CatGen client application while thelargest already had their web catalogs built with other systems. Therefore it wasimpossible to induce all the members to implement CatGen catalogs that couldbe aggregated into a branded network market capable of generating thenecessary visibility and credibility. This prevented CatGen from achieving the

critical mass of $100/yr users necessary to sustain the high cost of the serverand technical staff in the US, Russia, and Nepal. Facing serious financialdifficulties as a non-profit managing its own servers and software platform, Dandecided in late 2008 to relaunch CatGen using the latest Web 2.0 tools (see TheEconomist Magazine report and NewsWeek & InformationWeek articles on"cloud computing").

The e-commerce platform has been completely rewritten. The catalog generatornow uses Google tools and servers while the network market builder runson Amazon's EC2 cloud computing facility. In January 2009, it was relaunched

with the more professional name OpenEntry.Visit www.openentry.com for details

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