Open Platform
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OGX: Open Platform A New Customer- Centric Flow
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Transcript of Open Platform
OGX: Open PlatformA New Customer-
Centric Flow
1.Our Current
Customer Flow
Our Current OGX Flow
Main Bottlenecks to Current Customer Flow
1. Disruption of Customer Flow
a. Too many databases that EPs have to switch between (FluidReview, Opportunities Portal)
b. Gets too confusing for both EPMs and EPs
2. Too much concentration on the Interview Process
a. We are putting too much time and resources into “raising EPs” and having them pay the $150
b. Not focusing on value-delivery which is what happens post-match
3. $150 Accountability deters many EPs
a. Many EPs are unsure of projects and are hesitant to submit a down payment
4. Difficulty Partnering with Universities
a. Many universities do not want to partner with a program that requires a down payment which does not guarantee acceptance in the program
Main Bottlenecks to Current Customer Flow
4. Harder to partner with Universities
a. Many universities are hesitant to promote a program with a mandatory down payment but no guarantee on acceptance
Why are we changing our customer flow?
Not customer centric
Too complex and time-
consuming
We are not
delivering value!
2.New Customer Flow
A Customer Centric Approach
Our New Customer Flow
Breaking it Down
LINK: https://youtu.be/qEcPo6wvzRc
FAQs about New Customer Flow1. When are EP Managers assigned to EPs?
a. EPMs are assigned when EPs have started applying to opportunities. This is the ‘Open’ and ‘Applied’ phase
2. How will we know what programs EPs want to do?
a. OGX teams would need to establish contact with EPs as soon as they submit a profile on OP and clarify what program they are interested in. OGX teams can send emails showcasing different projects.
3. What is replacing FluidReview?
a. The MC has not decided yet but a new, simple payment system will be replacing FR.
4. How can we ensure quality of EPs if we don’t have interviews?
a. We can focus on MKT attracting the right students with the right mindset, GCDP already has interviews with hosting entity and GIP interviews with companies, setting EPM and EP expectations on the first meeting
FAQs about New Customer Flow1. How will this affect OGX team experience?
a. OGX teams will be able to handle a higher volume of EPs and focus more on value delivery because EPs are more autonomous in the process
2. How will we be able to track EPs?
a. Utilize the new planning tool and constantly keep an eye on applications that come from OP
3. How will we know what programs EPs want to do?
a. EPs are not able to apply to opportunities until they have completed their profile on OP. You can also clarify the program they want to apply to during the first EPM and EP touchpoint.
4. What is a potential bottleneck with the New Customer Flow?
a. This means OGX teams will be receiving and managing a large volume of EPs. In addition OP is not a perfect system.
Current Flow▧ $150 fee payment
▧ FluidReview (FR)
▧ Can only apply if paid the $150 fee
▧ OGX would contact once submitted an application on FR
▧ Interviews with EPs
Wait...what’s the difference?
Open Platform
▧ No $150 RA fee payment
▧ No FluidReview (FR)
▧ Apply to opportunities without paying
▧ Without FR, OGX would contact once submitted a profile on OP
▧ No interviews with EPs
▧ More value-delivery & co-delivery focused
▧ Faster matching process
▧ Pay the entire exchange fee at once!
