Open Learning Pitch
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Transcript of Open Learning Pitch
![Page 1: Open Learning Pitch](https://reader033.fdocuments.us/reader033/viewer/2022042907/58cfbc121a28ab223a8b638f/html5/thumbnails/1.jpg)
Introducing
Learn.com.au
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Learn.com.au
MAKE LEARNING FUN AND MEMORABLE!
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Empower individuals through active and creative learning
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The problem
What are the most efficient ways to promote brand awareness in an offline market?
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The solution
1.Information booth & session
2.Awareness through career’s fair
3.Guest speaking & interaction
a.Increased awareness
b.Enhanced learning experience
c.Challenge status quo
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Short Term Analysis
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1. Career FairsCherrybrook Technology High school
Why?
What?
Cost?
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Why Cherrybrook fair?Largest Event
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Why Cherrybrook fair?Largest Event Low ranking schools Large enrolment in VET programs
Galston HS 300
CherryBrooke HS
CastleHill HS
Epping Boys HS
200
200
100
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Cherrybrook Technology Institute
★ Brand Awareness★ Promoting the
story★ Networking★ Relationship
development
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Our Marketing Strategy...
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KPI
1000
35% x 1000 = 350
100% x 700 = 350 new users!
We only need 3 users to certify for a profit!
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Cost?Estimated Total Costs: $1,800
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Mid- Term Analysis (including 2017)
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2. Information Sessions Why?
What?
Cost?
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Why?
- Only 60 percent of students with low socioeconomic backgrounds finish schools
- One in four Australian students do not finish year 12
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Information Sessions at Low Socioeconomic High Schools
- Creating personal relationships and emotional connections
- Question and Answer
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Cost?
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Overall Marketing Goal...Target Audience: Low income students & economically disadvantaged high schools
Short TermPhoto Booths and IPads at Career Fairs
Medium TermInformation Sessions throughout low socioeconomic High Schools
Long TermIDP and international awareness
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Implementation Timeline Learn.com.au’s current position and what’s left to tackle
17 August 2016Cherrybrook Tech Careers Fair
22-25 June 2017Western Sydney Career Expo
1-4 June 2017The HSC Careers Expo
Aug Sept Nov Dec Jan Feb Mar Apr May Jun Jul Aug
Information Session 2 - Term 1
Information Session 1- Term 4
5 November 2016
1 February 2017
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Long Term Analysis (3 Years onwards)
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3. Long term 3 Year Plan
Why?
What?
Cost?
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IDP Education Target audience: International Student Outreach
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- 400,000 students- 89 international student placement
centres- Trusted
- Partnerships
- University fairs
WHY? WHAT?
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$38,000 x 3 = $114,000 (USYD, 2016)
The Struggles of an International Student
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$3,250 + time
Acquire skills to work while studying
The Struggles of an International Student
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Thank you for listening. Any questions?
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Appendix
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Cost Breakdown
No Item Quantity Cost Per Item Total Cost
1 Printing Brochures
500 $0.02 $8.80
2 Posters 2 $47.00 $94.00
3 Banner 1 $50.00 $50.00
4 Ipad mini 2 3 $369.00 $1,107.00
5 Photobooth 1 $500.00 $500.00
Total $1,759.80
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Booth Details
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References with PDFhttp://www.dec.nsw.gov.au/about-us/plans-reports-and-statistics/key-statistics-and-reports
Key statistics and data for schools NSW
http://www.dec.nsw.gov.au/about-us/plans-reports-and-statistics/key-statistics-and-reports/tafe-nsw-statistics-newsletters
Tafe Statistics and Data NSW
http://bettereducation.com.au/results/Hsc.aspx?yr=2014
HSC Rankings - Exam attendance 2007 - 2015
https://www.myschool.edu.au/
VET FEE Applications + Year 10 dropout rate/ results+ VET in schools across NSW + completion rate- Total Enrolments NSW 2008 - 2015
http://www.nap.edu.au/results-and-reports/national-reports
3-7years details (extrapolate potential target market)
http://www.dukeofed.com.au/about-the-award/the-award/
Internship program + community service
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Cherrybrook tech and other schools
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International Student Enrollments in Australia
Source: Australian Government Department of Education and Training, 2016