A Designer’s Guide to KEMs Alex Dent [email protected] alex.
ALEX, Anyone's Learning Experience Pitch Deck
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Transcript of ALEX, Anyone's Learning Experience Pitch Deck
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Anyone’s Learning Experience
A platform for workforce development.
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Empty seat = Lost opportunity
2M+ empty seats in classrooms per year
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$5B+ unused corporate tuition subsidies
$1B+ in lost tuition annually
CONFIDENTIAL
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Professional education, one course at a time
CONFIDENTIAL
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Business Model
Learners / Employers
Educators
We charge a fee on each class purchased
CONFIDENTIAL
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Market Size122M workers in the U.S. over 25
Of which
49M+ Have not been to college
$7B Non-degree professional development programs
CONFIDENTIAL
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Go to Market (Boston)
7K4K 10K 12KEmployees
$4-8M
$11-22M
$21-42M
$33-66M
Food Services
+ Banking
+ Hospitality
+ Retail
(not to scale)
CompaniesFoodChipotleDunkin DonutsStarbucksMcDonaldsAu Bon Pain
BankingWells FargoCitizens BankBank of AmericaSantander Bank
HospitalityWestinSheratonMarriottHilton
RetailTargetCVSWalgreensHome DepotLowes
Potential Learning Spend
CONFIDENTIAL
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Future opportunity
49M16M 59M 122MLearners
$22B
$55B
$78B
$164B
Growers (Employees @ Franchise Biz w/ tuition subsidy)
+ Growers
+ Accelerators
+ Career Switchers
(not to scale)
Company Training & Development Spend
$7B
Transparency (Price) Ease of engagement
+ Choice Direction
+ Credentialing Flexibility
+ Pathways Application
Valued Capabilities
CONFIDENTIAL
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CompetitionIn-Person
Non-accredited Accredited
Bulkcurriculum
Individualizedexperience
+4000 other colleges & universities
Online
CONFIDENTIAL
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Progress
Research/Synthesis
Ideate/Prototype
Build
Pilot
50+ User Interviews Harvard HackEDTeam synthesisIdentified insights
RebrandedFeedback on conceptsDefined personasHIVE Pitch Competitions
Test
Working website Educator partner (NU) Harvard Ventures HackInvision prototypeSample classesVideo trailer
Identify employer partner Conduct marketing tests
Pilot with employer partner Review learner feedback, educator feedback, and marketing testsRapid iteration sessionPrep for next pilot with +3-5 stores in Boston
Oct - Dec Jan - Feb Mar - May Jun - Sept
Accomplishments: Winner, Harvard College Innovation Challenge, Public Service Rough Draft Ventures, General Catalyst, Portfolio company One of six winners, Path to Pitching, OpenIDEO Higher Ed Challenge Semi-finals, HBS New Venture Competition Finalists for Development, Harvard HackEDFinalists, HIVE Education Innovation Pitch Competition Finalists, HKS/HBS Social Enterprise Pitch Competition
CONFIDENTIAL
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Team
Advisors
Business Design Tech
CONFIDENTIAL
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We need connectionsSeeking… Introductions human resource professionals (focused on, but not limited to… employee development in retail, food service, banking, hospitality)
Advisors focusing on two sided markets and collaborative economy
Introductions to deans, provosts, and heads of enrollment at universities
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[email protected] the world learns.