Open innovation ravensbourne

100%Open 2014

Open Innovation at Ravensbourne

Roland Harwood 100%Open

19 November 2014 1

3 Minute JV

© 100%Open 200919/11/2014 33 minute JV

“A new idea is nothing more or less than the combination

of old elements.”James Webb Young

100%Open 201419 November 2014 4

© 100%Open 201419 November 2014 5The Birthday Paradox

What are the chances that two people in this room

share the same birthday?

100%Open 2013The Birthday Paradox

The probability of 2 people

sharing the same birthday is more

likely than it is unlikely (i.e. over

50% probability) with just 23

people in a group, and virtually

guaranteed (i.e. 99% probability)

in a group of just 57 people.

19 November 2014 6

© 100%Open 2014Give > Get

719/11/2014

“Connect on your similarities, and benefit from your differences.”

Valdis Krebs

100%Open 2014100%Open Clients

19 November 2014 8

100%Open 2014100%Open Networks

19 November 2014 9

100%Open 2014Innovation is…

19 November 2014 10

Innovation is…?

© 100%Open 201419 November 2014 11Innovation is…

Innovation =Problem x Solution x Execution

100%Open 2014Open Innovation is…

19 November 2014 12

Open innovation is…?

© 100%Open 201419 November 2014 13Open innovation is…

Innovating with partners by sharing the risks

and the rewards.

100%Open 2014100%Open Process

19 November 2014 14

Explore Extract Exploit

Identify interesting questionsand potential partners.

Shortlist partners and develop and test investable propositions

Taking products/services to market & implementing new processes.

100%Open 2014Explore > Extract > Exploit

19 November 2014 15

“Open innovation is a

U-Shaped Process.”Paul Vanags

100%Open 201419 November 2014 16Two Models of Open Innovation

• Starts with ‘what’ question: an innovation

brief detailing a specific unmet need

• Is a competitive marketplace amongst

customers, suppliers or users

• The innovation process is mediated by a

Trusted Agent

• Innovations are extracted through a

linear process

• Tend to be internal routes to market (e.g.

license deals)

Discover

• Starts with a ‘who’ question: finding

partners to explore a broad opportunity

• Is a cooperative community & process ,

with customers, suppliers or users

• The innovation process is facilitated

through a Catalyst

• Innovations are built using an iterative

process

• Tend to be external routes to market (e.g.

joint ventures)

Jam

100%Open 20142 degrees of Separation

19 November 2014 17

“No matter who you are, most of the smartest

people work for someone else.”

Bill Joy, Sun Microsystems

100%Open 2014Open Business?

19 November 2014 18

Cooperative

Collaborative Co-Creative

Closed

100%Open 2014

www.100open.com/co-lab-test/

19 November 2014 19Case Studies

© 100%Open 2014Case Study – The LEGO Group

We helped LEGO create their open innovation strategy and develop an ideas

platform rolled out to all employees and to an external community of 500,000 people.

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© 100%Open 2014Case Study – P&G

We have designed and ran various open innovation challenges with P&G, creating

new productive partnerships with their customers, suppliers and other brands.

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100%Open 2014 22Case Study – Everything Everywhere

19 November 2014

We helped Orange and EE develop two crowdsourcing programmes creating a €50m

new service called EE Tickets, and a charitable giving app call Do Some Good.

© 100%Open 2014Case Study - Oxfam

We worked with Oxfam to train their senior leadership team in innovation and to

design a new innovation toolkit and internal innovation platform.

19/11/2014 23

© 100%Open 2014Colombia CO4

CO4 is a government-led national programme with 12 of the largest companies in

Colombia on 30+ innovation challenges to source solution providers globally.

19/11/2014 24

100%Open 2014Case Study - DFID

19 November 2014 25

100%Open have been appointed to DFID in evaluating a new programme called Amplify & the first challenge is about women’s safety in low income urban areas.

100%Open 201319 November 2014 26Questions or Clarifications?

Questions orClarifications?

100%Open 20143 + 1

19 November 2014 27

1. What three things could we take from these case studies?

2. What one thing should we not we take from these case studies and why?

100%Open 2014Summary Business Benefits

1. Superior Information Flow

2. Trust = Power to Influence

3. Innovation Fitness

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© 100%Open 2012And finally

2919/11/2014

“Innovation is a by-product

of engaged networks.”Verna Allee

100%Open 2014Planning for Open Innovation

Who Who could provide the capabilities we need, and who needs to be in the team

- customers, employees, stakeholders etc?

What What type of innovation are we seeking through our innovation programme -

products, services, processes, experiences etc?

Where Where and how will we and our innovation partners create value? What

incentives and metrics are most important?

Why Are we co-creating because it’s faster, cheaper, better? What alternative

approaches could yield the same results?

How How are we going to engage with our open innovation partners? What do they

care about? What could and should we offer them?

When What is the best process to achieve our objectives and which teams and

processes do we need to interface with, and when?

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100%Open 2014Toolkit http://

19 November 2014 31

toolkit.100open.com

100%Open 201419 November 2014 32

100%Open 2014Toolkit

19 November 2014 33

1. Co-Lab Test

100%Open 201419 November 2014 34Co-lab Roles

Activators

CultivatorsInfluencersExplorers

ProducersConnectors

100%Open 201419 November 2014 35Collaborative Innovation Landscape

I n n o v a t i o n

Co

ll

ab

or

at

io

n

Ideas Implementation

1 to 1

1 to Many

Reference: 100%Open, SPM Model, Cranfield University

100%Open 201419 November 2014 36Co-Lab

6 Social Collaboration Archetypes

I n n o v a t i o n

Co

ll

ab

or

at

io

n


1 to 1

1 to Many

Activator

CultivatorInfluencers

Explorer

Connector Producer

Reference: Jankel Collaboration IQ

100%Open 2014 37Co-Lab Test

19 November 2014

100%Open 2014

0

5

10

15

20

25

30

Explorer

Connector

Producer

Activator

Cultivator

Influencer

19 November 2014 38Co-Lab Dominant Traits


1 to 1

1 to Many

Activator

CultivatorInfluencers

Explorer

Connector Producer

Reference: Jankel Collaboration IQ


19 November 2014 39

www.100open.com/co-lab-test

100%Open 2014

2. Personas & Unmet Needs

19 November 2014 40Toolkit

100%Open 2014Personas & Unmet Needs

1. Who are we innovating for?

2. Who are we innovating with?

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100%Open 2014Personas & Unmet Needs

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© 100%Open 2014Unmet need

43

To know exactly how much money she has to spend and to save each month?

Helena 35 years oldLives in MedellinMarried with 3 childrenWorks full time as a lawyer

Not very well but helped by checking accounts by telephone banking

For her: To reduce stress about going overdrawnFor us: To increase market share and customer loyalty

100%Open 201419 November 2014 44Problem Definition

“If I had one hour to save the world I would spend

fifty-five minutes defining the problem and only five minutes finding

the solution.”

Albert Einstein

© 100%Open 2011How to discover valuable problems

19/11/2014 45

Stay solution neutral for as

long as possible and

develop the best brief that

you can.

100%Open 2014

3. Innovation Airlock


100%Open 2014Innovation Airlock

The Innovation Airlock’s job is to encourage and facilitate

collaboration between two organisations by providing:

1. Insulation - For confidential information in both

directions – entering into NDAs, receiving

confidential information without communicating

anything inappropriate or too early

2. Coaching – Helping both Challenge Holders and

Innovation Partners to compellingly represent their

needs and offers to each other in a common language

3. Simplicity – Reducing the administrative and

logistical challenges of the many separate dialogues

with other Innovation Partners

4. Process facilitation – Leading the dialogues through a

defined series of steps over a defined time period

towards their intended conclusion

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100%Open 2014Innovation Airlock

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100%Open 2014Airlock

19 November 2014 49

If you want to go fast, go alone. If you want to

go far, go together.

African Proverb

100%Open 2014

4. Network Builder


100%Open 2014Network Builder

1. Visualise your current core innovation network

2. Make the most of your current network

3. Identify your new open innovation partners

4. Search, share and scan

5. Engage and keep in touch

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100%Open 2014Networks Builder

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© 100%Open 2014Network builder

53

Personal Finance

Management

AppsDevelopers

Bank Branch

Managers

OverdrawnCustomers

IT Team

RegionalManagers

FinancialAdvisors

MarketingTeam

ServiceDesigners

100%Open 20142 Degrees of Separation

19 November 2014 54

Is there anyone in

particular that it would

help you to meet at

the moment?

100%Open 2014

5. Prototyping


100%Open 2014Network Builder

1.Fail early to succeed sooner

2.Quick, dirty, cheap

3.Perfection is the death of an idea

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100%Open 2013Prototyping Methods

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Physical stuffSimulation

Scale modelling

PeopleRole play

Body Storming

InformationSketch templatesPaper prototypes

• Who speaks to who?• What do they say?• How do people feel?

• What ‘stuff’ is needed to use or deliver the service?

• How is inside and outside space best used?

J

• What information is shown?

• Who is it for?• What format does it take?

100%Open 2014Prototyping Techniques

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19 November 2014 59

toolkit.100open.com

1. Setting the innovation strategy – Vectors, Co-Lab Test

2. Finding unmet needs – Personas, Unmet Needs, Blueprint

3. Discovering new ideas – Co-Creation Techniques, Ideas Jam, Insight Crowd

4. Building prototypes – Prototyping Techniques, Prototype Evaluator

5. Developing propositions – IP Strategy Tool, Airlock, Sketch Templates

6. Making business models – Open Innovation Metrics, Business Model Canvas

100%Open 201319 November 2014 62Give Get

“From what we get, we can make a living; what

we give, however, makes a life.”

Arthur Ashe

100%Open 201319 November 2014 63Questions or Clarifications?

Questions orClarifications?

100%Open 2014Break

19 November 2014 64

Open innovation ravensbourne

Business

Transcript of Open innovation ravensbourne