Open: How Leaders Win By Letting Go
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Transcript of Open: How Leaders Win By Letting Go
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Open: How Leaders Win By Letting Go
Charlene LiAltimeter GroupSeptember 14, 2009
For a copy of slides, send an email to [email protected]
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My visit on the USS Nimitz
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Captain Michael ManazirUSS Nimitz
“I encourage you to talk to people, ask them anything you want. Because after
all, this is your Navy.”
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Lieutenant Luis DelgardoUSS Nimitz
“Flying off a carrier at night into a pitch blackness scares me so much that I scream into my mask. I feel like a die a little death every day. I love my work, but suffer from insomnia – but then, we all do. The Navy cannot really train us pilots to deal with the fear -- they can only hope that we learn the skills to get the job done.”
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What engagement often looks like today
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Meet Dave Carroll
Source: davecarrollmusic.com
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Leaders must prepare for organizational change
Social technologies will disrupt traditional organization structures
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It’s about the relationship
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What kind of relationship do you want?
Transactional
OccasionalImpersonalShort-term
PassionateConstantIntimate
Loyal
Focus on relationships, not technologies
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Give up the need to be in control
Photo: Kantor, http://www.flickr.com/photos/kantor
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How open or closed will you be?
closedopen
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The Open Process
Determine Your Open
Strategy
Catalyze With Open
Leaders
Establish
Practices Of The
Open Organiz
ation
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Deciding how open to be
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Your goals
Your audiences’ needs
The competiti
on
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Honda’s Crosstour trashed on Facebook – What should Honda do?
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The Sandbox Covenant
Let Go, but Retain Command
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Examples of Sandbox Covenants•Plans and rules for engagement
▫Have plans on how to engage•Social media policies•Develop contingency plans
▫What to do about negative feedback/comments
▫Line up advocates who can counter detractors
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Social media policy template• Encouragement and support
• Why policy is needed• Cases when it will be
used, distributed• Oversight,
notifications, and legal implications
• Guidelines• Identity and
transparency• Responsibility• Confidentiality • Judgment and common
sense
• Best practices• Tone• Expertise• Respect• Quality
• Additional resources• Training• Press referrals• Escalation
• Policy examples available at wiki.altimetergroup.com
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The Red Cross handbook/policies help keep order
http://sites.google.com/site/wharman/social-media-strategy-handbook
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Have a plan to deal with different social media mindsets
Cautious Tester
Realist Optimist
Fearful Skeptic
Transparent
Evangelist
Pessimist Optimist
Collaborative
Independent
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Traditional vs. Open Leadership
Traditional Leadership As A Role Open Leadership As A Catalyst
Paranoid, sees mostly threats in connections
Optimistic, sees mostly opportunities in connections
Engages primarily in the executive suiteEngages at all levels, outside as well as inside the organization
Develops expedient relationships Builds enduring relationships
Writes rules for conformity and consistency
Writes rules for risk taking
Develops trust with transactions Inspires trust with engagement
Hoards information to retain power Develops a culture of sharing
Alters organizations to leadership style Adapts style to the network
Uses communications to message the vision
Uses networks to spread the vision
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Find your open leaders
Lionel MenchacaDell
Ed TerpeningWells Fargo
Paula DrumH&R Block
Revolutions create the “moments of faith” and support in “moments of
crisis”
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The “Flaming Notebook” post set the tone for future engagement
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Dealing with risk and failure
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Identify the top 5-10 worst case scenarios.
Develop mitigation and contingency plans.
Prepare everyone for the inevitable failures.
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Wal-mart failed many, many times
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Buyer blog hit the right note
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Discussion•What are the biggest barriers you see to
letting go?•Who have been the open leaders in your
career? What characteristics made them successful?
•What practices, procedures, and policies do you find helpful in encouraging openness?
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Summary•Prepare to let go of the control you never
had.
•Determine how open you will be.
•Find and nurture your open leaders.
•Build practices into your organizations to sustain openness.
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Thank You
Charlene LiAltimeter Group
Twitter: @charleneli
For slides, send an email [email protected]
Copyright © 2009 Altimeter Group30