Open Day IS 13 Maggio - IBM per le startup

© 2013 IBM Corporation

IBM per le Startup

Giuseppe Ravasi

@[email protected]. 335 6325029

Maggio 2015

*Notes: To obtain a global understanding of approaches to these transformational technologies, we surveyed

1447 IT and line of business (LOB) decision-makers — spanning 5 continents and 15 industries.

Leveraging skills from the ecosystem

Pacesetters run their enterprises on insight

CAMS integration for greater effect

Partnering is in their DNA

Analytics is their fuel

Integration is their breakaway move

Business Tech Trends 2014 – Pacesetters: Three key characteristics that set them apart

Challenges•Developers are expected to have technical, communication and business skills1.

•ISVs will spend 10-20% of their yearly software revenue to move their software from on premises to cloud2

Influence•The number of developers is expected to grow to 23M by 2017•2/3 + of developers make / influence IT purchase decisions, with startups being the most influential3

Preferences•Java is the #1 language worldwide1

•Over 49% of cloud developers prefer to have easy to navigate 'Self Help‘, available 24/73

There are 18M developers worldwide3, of which 10M are developing on Cloud

Sources: 1Gartner, 2 GigaOm,3 Evans Data

3

Top Countries for Developers in 2019

India

USA

China

Russia

Japan

Germany

Percent of developers developing on Cloud


IBM’s Strategy is transforming to meet our clients needs

APPs, APIs & Services

Cloud Computing


Organizations must balance optimization with innovation to enable new product and service models.

CRM HR

DB ERP

Drives Investment

Systems of RecordOptimize IT

infrastructure, data and processes

Drives NeedSystems of

EngagementKnowledge Sharing

Engagement Models Anywhere,

Anytime

New methods of interacting with clients and systems are allowing organizations to create innovative new products and services that deliver greater value to clients.

SocialMobile

More interactions means more data, which drives the need for more network bandwidth, more storage, more processing power, and more burden on traditional IT infrastructures.

To free funds to continuously fuel innovation, organizations must

continuously optimize existing infrastructures to meet new

demand.

Big Data Analytics


Public

and Traditional IT

Private

Composition, orchestration and management of workloads

Integration of applications, data, and/or services

Portability of data and applications

Hybrid

Off PremiseOn Premise

Managed

Private

Hybrid Cloud is the real perspective

Workload Management integration

Application and data integration

IBM Cloud Orchestrator

IBM Cloud Manager

IBM API Management

Software developmentpattern portability

Service

IBM Urban Code

BluemixTM

IBM as a service

BPaaSSaaS

Marketplace of high value consumable business applications

Platformas a Service

Rapid App Development through Composable and Integrated platform

Infrastructureas a Service

Enterprise class, optimized infrastructure

Built using open standards

Built using open standards

IBM Bluemix TM

$1.2B

$7B+100+

Data Center Expansion

Acquisition InvestmentSaaS Offerings

Integration Services

Big Data & Analytics

DevOps Services

Mobile

Cast Iron API MgmtDataPower

Service$2B SoftLayer Acquisition

Software Patterns on SoftLayer

application and middleware patterns available

of top 25 Fortune 500 use IBM SaaS

Marketing ProcurementHR Sales/Commerce

Business & IT Finance

24

200+

$1B

Free trial Bluemix ibm.biz/Bluemix2015

8

Networking

Storage

Servers

Virtualization

O/S

Middleware

Runtime

Data

Applications

Traditional

On-Premises

Cli

en

t M

an

ag

es

Customization; higher cost; slower time to value

Standardization; lower cost; faster time to value

Cloud Service Models

Networking

Storage

Servers

Virtualization

O/S

Middleware

Runtime

Data

Applications

Ve

nd

or M

an

age

s in

Clo

ud

Software as

a Service

Networking

Storage

Servers

Virtualization

O/S

Middleware

Runtime

Data

Applications

Ve

nd

or M

an

age

s in

Clo

ud

Clie

nt M

an

age

s

Platform as

a Service

Networking

Storage

Servers

Virtualization

O/S

Middleware

Runtime

Data

Applications

Ve

nd

or M

an

age

s in

Clo

ud

Clie

nt M

an

age

s

Infrastructure

as a Service

BluemixTM IBM SaaS


© 2014 IBM Corporation9

a global cloud leader

Acquired in July 2013.

In 2014 IBM invests 1.2 B$ in new cloud infrastrutture, making cloud accessibile all over

the world

• 43 data centers by 2015

• 25+ network PoPs

• Global private network

• 175.000+ devices

• 24.000+ customers

• Performance: high speed, redundant connectivity, 3-Tier network architecture, enterprise security level

• Flexibility: shared /dedicated virtual environment, bare metal. Fully configurable, easily scalable

• Control: Single pane of management, 24x7 support, full visibility

Innovation, Automation, Integration

Data Center in ItalyGiugno 2015



ISVs / Production ERP / Unmanaged Production

Hosted Enterprise Private Clouds

High Performance Computing

Web Applications / E-Commerce

Social Business

Alcuni scenari di utilizzo di SoftLayer

Mobile

Dev Ops

Big Data, Analytics, Database Services

Storage and Archive

Infrastructure as a Service - SOFTLAYER


SoftLayer supports and extends IBM’s cloud strategyKey differentiators vs. major competitors

•Unified service managementfrom a single pane of glass via Web portal or mobile apps

•High level of automation toeliminate errors and increase speed of resource deployment

•Hybrid Model simplification

•Accessible via a powerful, full-featured API set. More then 2000 APIs compared to maximum 200 of other competitors

• Multiple deployment model: public cloud instances;private clouds; bare metal; combination into hybrid architectures

•>100 configurations

•Pre-configured workloads (Big Data, Analytics, HPC)

• Scalable infrastructureonline in real time

•Choose DC resources location and distribution (load balancing)

• Single logical view

•X86 2Ghz Processors. Stable virtual-physical ratio, no overbooking.

•High performance storage

•HPC workloads

•Private network architecture (High speed connection 20Gb)

•SoftLayer’s performance >50% equivalent AWS instances for high I/O workloads

PerformanceFlexibility

Control


Founding Members:

Cloud Foundry is the industry’s Open PaaS and provides a choice of clouds, frameworks and application services

Platform as a Service - BLUEMIX

So what is Bluemix?

13

Bluemix is an open-standards, cloud-based platformfor building, running, and managing applications.

Build your apps, your wayUse the most prominent compute technologies to

power your app: Cloud Foundry, Docker,

OpenStack.

Extend apps with servicesA catalog of IBM, third party, and open source services

allow the developer to stitch an application together

quickly.

Scale more than just instancesDevelopment, monitoring,

deployment, and logging tools allow the developer to

run and manage the entire application.

Layered SecurityIBM secures the platform and infrastructure and provides

you with the tools to secure your apps.

Deploy and manage hybrid apps seamlesslyGet a seamless dev and

management experience across a number of hybrid

implementations options.

Flexible Pricing Try compute options and services for free and, when

you’re ready, pay only for what you use. Pay as you go

and subscription models offer choice and flexibility.

Coming Summer 2015

Bluemix is the platform for innovation

Composeapplicationsfrom a rich library of IBM, 3rd party and open source runtimes, services and APIs.

Code with confidenceknowing IBM’s cloud platform is built on a foundation of open standards.

Deploy and scale new applications and services with infrastructure services from IBM SoftLayer.

• DevOps• Big Data• Mobile• Cloud Integration • Security • Internet of Things• Business Analytics• Database• Web and application

Bluemix services include:

• Run apps in any language

• Built on open standards

• Integration services to systems of record

• Designed for mobile• Provides DevOps

services

About Bluemix

By dramatically increasing the speed at which new apps can be prototyped and deployed, and by which new services and features can be added, Bluemix can be central to any organization’s innovation strategy



Platform as a Service - BLUEMIX


Internet of Things

The Opportunities The

Technologies

The

Go-to-Market

Technology AccessMarket Insights Worldwide Reach

Data

Industry

Business Models

Cloud

Engagement

Watson

Big Data & Analytics

SoftLayer

BlueMix

MobileFirst

Smarter Commerce

Smarter Workforce

Mentoring

Access to capital

Sales & Marketing Support

Client access

Partner relationships

Visibility

Startups seek a successful partner who understands


Innovation Center

600+ mentors worldwide

Linkage to over 121,000 Business

Partners

in VC investment YTD for IBM Startups

300+ VCs worldwide

IBM Innovation Centers around the world

43

Skills

Local Skill Events

3000

SmartCamps Software

Mentorship Money

Iin 2014 , 2000 Startups in GEP program (557 in

Europe)

40

$200M+

Freeaccess to IBM

Software

IBM Global Entrepreneur Program


IBM Global Entrepreneur Program for Cloud Startups

Reaching developers in early lifecycle to ensure IBM technologies are chosen

*120K Free Cloud Usage Credits- More

cloud credits than key top competitors

Enterprise Client Connection to

Entrepreneurs

World wide Technical Support

Global Go-To-Market

*up to $120K based on meeting eligibility requirements and qualification levels

Cloud Vendors are betting big on early stage Entrepreneurs

IBM launches a game-changing play

IBM Global Entrepreneur Program for Cloud Startups



IBM expands GEP benefits for Startups with Analytics Software!

NEW - Analytics Offer for GEP members!

GEP startups can now use, distribute and sell Analytics software

FREE for 18 months*

* Option to convert to ASL contract after the term

Startups that want to integrate on IBM Technologies and become IBM partners

Early-stage startups and developers that want to adopt IBM Cloud Technologies


IBM SmartCamps

SmartCamp e Mentor Days

IBM SmartCamp 3 Luglio 2013 – Milano

Contatti con 50 Start up4 Finaliste

Vincitore: Vivocha

200+ persone alla presentazione

20 Mentors (VCs, Business Angel, Incubatori)

#IBM SmartCamp: 258 tweets, per un bacino di 150K persone

Stampa : più di 40 articoli

SmartCamp e Mentor Days

IBM SmartCamp 3 Luglio 2014 – Milano

21 Mentors (Business Angels, Incubators, Venture Capitals)50 adesioni da Start ups36 Start ups selezionate4 Finaliste

VINCITORE

Premiazione effettuata da :

N.Ciniero (Presidente IBM Italia)

R.Maroni (Presidente Regione

Lombardia)

Ampia copertura Stampa, Video, Web,

#IBM SmartCamp: 396 tweets, per un bacino di 820K persone

SmartCamp 2015 : Milano, 16 giugno 2015

• Nella nuova sede di Talent Garden• 800+ partecipanti• 85 Startups coinvolte nella selezione per SmartCamp

3 eventi in 1SmartCamp, BusinessConnect, inaugurazione Data Center Softlayer


IBM is building and engaging local communities

City City City

Amsterdam Dublin Paris

Austin Istanbul Prague

Bangalore Johannesburg Raleigh

Beijing Los Angeles Sao Paulo

Berlin London Singapore

Boston Milan Shanghai

Chicago Madrid Silicon Valley

Casablanca Mumbai Tel Aviv

Delhi Nairobi Tokyo

Dubai New York Toronto…..

The first hackathon in Cagliari! April

Creativity, technology and sharing for better living the city. The developers competed on Thursday 23 & Friday 24 at Mediateca del Mediterraneo for the first hackathon of the Municipality of Cagliari

Open Day IS 13 Maggio - IBM per le startup

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