Online Video Marketing - Keynote - Rik de Fluiter (Nov 2013)
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Transcript of Online Video Marketing - Keynote - Rik de Fluiter (Nov 2013)
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Anything that can be video,will be video!
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32 videos - op dezelfde dag gereed!
11 uur live stream
Concertgebouw te Amsterdam
TEDxAms UITDAGING
Regisseur: DDWD, Pinkpop, Lowlands
1 Social team - 22 medewerkers
1 Video team - 42 medewerkers
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>1000 links gedeeld door het Social Team
Bereik ca. 2 miljoen (Impact 12 milj)
Ca. 20.000 kijkers op de livestream
TEDxAms RESULTAAT
#WoW!
#Trending van 9:00 tot 21:00
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60’ = 1.400.000
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Copyright Erwin Olaf
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#3: Movement grabs attention
#2: Voice conveys rich information
#1: The Fusiform Facial area makes us pay att.
WAAROM? *Forbes
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@RIKDEFLUITER @FELLERMEDIA
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?
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THE RISE & RISE OF ONLINE VIDEO!
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Augustus 2013: 11,1 miljoen Nederlanders samen bijna 3 miljard online video’s bekeken
*COMSCORE
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1 OP DE 2 MENSEN KIJKT DAGELIJKS NAAR ONLINE VIDEO
*METRIXLAB (2012)
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1 OP DE 4 BEZOEKEN OP SOCIAL MEDIA EINDIGDE OP YOUTUBE
*EMERCE
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YOUTUBE IS MEEST GEBRUIKTE ZOEKMACHINE NA GOOGLE
*MARKETINGFACTS
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1.000.000.000 UNIEKE BEZOEKERS PER MAAND
*YOUTUBE
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TRENDS
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TREND #1:SCREENAGERS
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MOBILE DEVICE USERS WATCH WEB VIDEOUP TO 3 TIMES LONGER THAN DESKTOP USERS
*MEFEEDIA (2012)
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TREND #2:VIDEO = TRAFFIC
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VIDEO BANNER CTR = 0,8%
BANNER CTR = 0,1%
@KVANKOOTEN
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NA OPTIMALISATIE MET VIDEOKANS OP EERSTE PAGINA VAN GOOGLE
> 53x
*FORRESTER
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TREND #3BRANDED CONTENT
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via @MarcoDerksen
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BRANDED CONTENTEducatief / Infotainment
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BRANDED CONTENT(Live) Registratie
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GOOGLE+ HANGOUT
(LIVE) REGISTRATIE
REGISTRATIE
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TREND #5VIDEO = BUSINESS
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V-TAIL - 2014?
E-TAIL - 2013
R-TAIL - 2000
RETAIL
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73% AMERIKAANSE RETAILERSHEEFT VIDEO OP WEBSITE
*VIDEO OF ECOMMERCE
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58% BETERE ENGAGEMENT MET ONLINE VIDEO T.O.V. TV BIJ GELIJK BUDGET
*AOL (2013)
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64% RECALL VOOR ONLINE VIDEO ADS TEN OPZICHTE VAN 47% VOOR TV ADS
*VIDEO OF ECOMMERCE
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KANS OP AANSCHAF > 64%
*COMSCORE
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WEBSHOP BEZOEKERS BLIJVEN DOOR VIDEO 2 MINUTEN LANGER
*COMSCORE
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VOORKEUR B-TO-B
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http://trackntrace.eneco.nl/?
s=1&l=1
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CONCLUSIEVIDEO = MARKETING
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VIDEO ≠ STORY
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ZO DUS NIET?
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E EXPERIMENTEER
D DEEL
I INDEXEER
HOE DAN?
L LEVENSDUUR
A ALS DE BLIKSEM
A AUTHENTIEK
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TRENDS - CIJFERS INSPIRATIIE
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CLIENTS
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T @RIKDEFLUITER
WWW.SLIDESHARE.NET/FELLERMEDIA
FELLER MEDIA