Online Recruitment
-
Upload
fitzgerald-gardner -
Category
Documents
-
view
20 -
download
1
description
Transcript of Online Recruitment
![Page 1: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/1.jpg)
Online Recruitment
Rolling Out the Web Carpet for Prospective Students
![Page 2: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/2.jpg)
Presenters
• Linda Day, System AnalystNorth Shore Community [email protected]
• Aaron Toleos, Web AdministratorNorth Shore Community [email protected]
![Page 3: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/3.jpg)
Section 1Background
![Page 4: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/4.jpg)
North Shore Community College
• 30 miles north of Boston
• 4,000 FTE
• 3 campuses
![Page 5: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/5.jpg)
5 Years Ago
• Recruit Cards
• Paper Admissions
• Arena Registration
![Page 6: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/6.jpg)
Campus Portal – Spring 2001
![Page 7: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/7.jpg)
Online Registration
• 84% or more last8 semesters
![Page 8: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/8.jpg)
Growth & Satisfaction
• transcripts• schedules• email• online courses• Web space• degree audit• financial aid• targeted messaging• voting for student elections• course chat & threaded discussion
Student Survey: 99.7% good, very good, or excellent
![Page 9: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/9.jpg)
Traffic to Public Site
0
5,000
10,000
15,000
20,000
25,000
30,000
2001 2002 2003 2004
Unique Visitors
Unique Visitors- Individuals who visited your site during the report period. If someone visits more than once, they are counted only the first time they visit.
![Page 10: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/10.jpg)
Use of the Internet at Major Life MomentsPew Internet & American Life Project, January 2002
• Minorities & younger Americans led this groupC
olle
ge
Ho
bb
y Tra
inin
g
Car
Illn
ess
/oth
er
Job
Illn
ess
/me
Fin
anci
al d
ec.
Pla
ce t
o li
ve
0
5
10
15
20
25
30
35
40
![Page 11: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/11.jpg)
Online Admissions – Fall 2002
• 5,400 total Web Apps• About 1/3 apply online• Credit & noncredit
![Page 12: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/12.jpg)
Online Recruitment
Merging of three separate projects:
A. Online Admissions Advising Form
B. Areas of Interest Project
C. Banner Recruitment Module
A
B
C
![Page 13: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/13.jpg)
Admission Advising Form• Reduce mailings• Improve quality of response• Reduce processing time• Reduce/improve phone calls• 150/month
A
![Page 14: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/14.jpg)
Areas of Interest
Academic DivisionsBusiness Sciences (22 programs)Health Professions (21 programs)Human Services (21 programs)Liberal Studies (6 programs)Science & Mathematics (20 programs)
Problems1. Too broad – only 5 categories2. Based on institutional needs not user’s –
Floriculture under Human Services3. What about Noncredit?
B
![Page 15: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/15.jpg)
Areas of Interest
19Areas of InterestAnimal Care Aviation Science Beauty/Skin Care Business Careers Child Care/Teacher Training Computers Engineering Fire Floral/Landscape Design Food/Cooking Graphic Design Health Professions Hospitality/Travel/Tourism Human Services Law/Legal Careers Liberal Arts Office Skills/Careers Science Technology Unsure
6Academic DivisionsBusiness SciencesHealth ProfessionsHuman ServicesLiberal StudiesScience & Mathematics+ Corporate & Community Ed.
![Page 16: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/16.jpg)
Recruit ModuleC
This becomesArea of Interest
![Page 17: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/17.jpg)
Section 2How our system works
![Page 18: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/18.jpg)
www.northshore.edu
![Page 20: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/20.jpg)
Thank You Page
![Page 21: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/21.jpg)
Area of Interest Page
![Page 22: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/22.jpg)
AcademicDept. Pages
![Page 23: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/23.jpg)
24 Hour Email
![Page 24: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/24.jpg)
Relationships
Hi Jennifer,
I wanted to thank you for the email you sent me. I don't know when I will end up going back to school it will probably be this fall or the following fall due to many upcoming changes in my life...(I'm getting married !!) If there are any information packets about the school and vet tech program that can be mailed to me, I would greatly appreciate it.
Phonathon: “Thanks for calling. I was meaning to get in touch with you.”
![Page 25: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/25.jpg)
E-Marketing Communications (1)
![Page 26: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/26.jpg)
E-Marketing Communications (2)
![Page 27: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/27.jpg)
Review
1. Fill out online recruit form
2. View personalized Web content
3. Receive 24 hour personal email
4. E-marketing communications
-10 to 70/day- 15 to 30 minutes/day processing
![Page 28: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/28.jpg)
Fall 20042963
518
1614
374
669
89
0
500
1000
1500
2000
2500
3000
Count Applied Registered
Web
High School
![Page 29: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/29.jpg)
Total Web Recruits?Between July 2003 and November 2004
3,869 unique web recruits
1,182 registered
= 31% yield
![Page 30: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/30.jpg)
Section 3:Getting Serious About the Data
![Page 31: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/31.jpg)
HS Visits vs. Web Recruits2963
518
1614
374
669
89
0
500
1000
1500
2000
2500
3000
Count Applied Registered
Web
High School
HELLO!!!
![Page 32: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/32.jpg)
Sharing the DataMajors
Fall 2005None specif ied UnsureAC AHAV BABG BKBM BTCC CFCJ CNCO CUEC FLFS HAHD HEHL HMHP HSJC LALB LGMC MSNE OTPF PNPT RSRT SCST TMTRA VTWD WPZAT ZCM
16% Nurse Education
26% None Specif ied
![Page 33: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/33.jpg)
Getting More SpecificInterestsFall 2005
Aviation ScienceAnimal CareBeauty/Skin CareBusiness CareersChildcare/Teacher TrainingComputersEngineeringFire ScienceFloral/Landscape DesignFood/CookingGraphic DesignHealth ProfessionsHuman ServicesLaw /Legal CareersLiberal ArtsOff ice Skills/CareersScienceTechnologyUnsure
AGE WHERE THEY LIVE Summer 2005 Fall 2006
Already have601 recruitsfor Fall 2005 Areas of Interest
![Page 34: Online Recruitment](https://reader030.fdocuments.us/reader030/viewer/2022013004/5681306d550346895d964d04/html5/thumbnails/34.jpg)
Questions