Ignition Workshop: Online PRInform. Educate. Inspire.

Online PR

Welcome• Introductions

• What is online PR?

• Why does it matter in 2012?

• How has the communications landscape changed?

• What does it all mean?

Online PR

So, what is online PR?

In PR, we’ll always:

• Engage in two way communication

• Believe that building relationships is key

• Be the guardians of our company’s reputation

Principles of PR remain whether online or offline

Online PR

The two C’s

Active & engaged participants talking & sharing

Online PR

9 million Australians use social networking

4 in 5 online Australians sent or shared a photo in the past year

1 in 4 online Australians read tweets

Source: Nielsen

Source: Nielsen

Why does it matter?

Online PR

I’ll Facebook you

Source: Social Media News

1. Facebook - 10,703,160 Australian users  2. YouTube – 11,000,000 UAVs3. Blogspot – 3,500,0004. LinkedIn – 2,200,0005. Twitter – 1,800,0006. WordPress.com – 1,600,0007. Google Plus – 1,200,000 users*8. Tumblr – 1,100,0009. Flickr – 920,00010. MySpace – 520,00011. Instagram – 250,00012. Pinterest - 160,000

Source: Social Media Statistics, Feb 2012

Online PR

The business case

9 in 10 Australian internet users look to fellow internet users for opinions and information about products,services and brands

Source: Nielsen

Source: Nielsen

Online PR

The business caseSource: 2012 Edelman Trust Barometer

Online PR

Trust

Source: 2012 Edelman Trust Barometer

Online PR

Online PR

Journalism has gone social

Plus, rise of citizen journalism

Online PR

Read all about it

We are news gatherers and sharers

Source: Nielsen

Online PR

Online PR

Communities

Share and support

Online PR

Communities

Critique and share

Online PR

Online PR

Mobilise and publicise

Online PR

Mobilise and pressurise

Online PR

Disseminate information quickly

Online PR

More places, more information sources, more networks, more

conversations…

WHAT DOES THIS MEAN?

Online PR

Macro to micro comms

It’s all about ME!!

Online PR

The press release is DEAD!*

* No it’s not but it is changing

Online PR

Open & Honest

Online PR

How can we help you?

Online PR

Content is KING

Online PR

Storytellers

Online PR

Don’t be scared….Listen

EngageRespond

Ignition Workshop: Online PR

Inform. Educate. Inspire.