WELCOME!

WHAT IS 8 SECONDS?

8 Seconds is a business

consultancy with two primary

focuses.

The first is sales and marketing

guidance and assistance.

The second is introducing the

benefits of the digital age where

suitable and wanted.

MARKETING MYTHS

1. All marketing is expensive.

2. Marketing is just a good logo and

some advertising.

3. You needs loads of time to do it

well.

4. My business doesn’t need

marketing.

MARKETING MYTHS

BUSTED!Marketing is…

Exciting

Changing

Dynamic

Emotional

Consistent

Strategic

SO… WHAT THE?

HOW THE?

By Identifying:

Your brand VOICE

Your target MARKET/S

Creating a Marketing Strategy &

action plan.

YOUR BRAND VOICE

QUESTION:

If your business was a person,

who would they be?

YOUR BRAND VOICE

Your brand voice is

EVERYWHERE!

Every touch point for your business

is an experience a client can

have…

YOUR BRAND VOICE

Touch points include: Phone calls

Service at the counter

Social media

Business cards

Brochures

Storefront

Emails

Website

Email newsletters

The copy for brochures & website

PLUS PLUS PLUS – GOES ON!

YOUR BRAND VOICE

Your brand voice should

dictate your actions and words.

How you conduct your business.

How you want to be perceived.

Where you advertise.

It should shape your client

experience at every opportunity &

touch point.

YOUR TARGET MARKET

Think about:

Who are they?

Where are they?

Characteristics

Demographics

Age group

Marital status

Lifestyle

YOUR TARGET MARKET

We look from the inside out

to better understand our market.

By doing this, we understand them,

and can identify the problem they

have when they come to us (WHY)

and provide solutions in a manner

which appeals to them.

YOUR TARGET MARKET

So again,

Speak in a way that shows you

understand them, their problems

and that you have their solution.

YOUR MEDIA

Are all your marketing

efforts working in harmony?

Brochures?

Website?

Business cards?

YOUR WEBSITE

What about your website?

Does this reflect your business?

Can you be found online?

According to marketing expert Tim

Reid, you are who Google says

you are in this day & age!

WEBSITE

1. Can you log into the back end of your site?

2. Is your site responsive?

3. Do you have Google Analytics set up?

4. Webmaster tools?

5. Do you have video content on there?

6. Do you have testimonials?

7. Have you got this hooked up to social media?

8. Do you have an opt-in page for people to sign up to your updates? (That is your GOLD)

WEBSITE

What Google can do for YOU.

Tell you where people are coming from.

Tell you how long they are staying for.

Tell you how they are looking at your site. (Mobile, tablet)

Tell you what kind of browser they are using.

Tell you what they are looking at.

Tell you their age range, and interest information.

Give you a report if your website crashed (Webmaster tools) – data!

FREE.

WEBSITE

Tricks of the trade!

YOAST

Keyword, SEO Plugin for Wordpress sites

SUMOME

Opt-in to your database pop-up, not an annoying or offensive one!

MAILCHIMP

E-newsletter, Email campaign software

OTHER OPPORTUNITIES

Be DISRUPTIVE.

Think about what you do now,

and what you could do to re-

ignite interest of your clients, and

spark an interest from new ones.

Specialist talks?

Regular E-Newsletter updates?

Record a video with helpful tips?

SOCIAL MEDIA

Can be such a dirty word!

What to post?

30% your product

30% endorsements

30% useful info

10% fluff!

SOCIAL MEDIA

Not sure where your

audience are?

ASK THEM.

No content? Are you sure?

SOCIAL MEDIA

What are the 5 questions you get asked the most in your business every week?

Do you often have specials?

Do you work with other companies in town?

Do you sponsor local community events?

Do you find cat & dog videos funny?!

WAIT? WHAT’S THAT?

BACK TO THOSE

5 most asked questions…

Why not repurpose this content?

Make into an e-book or flyer which

people can receive in exchange for

providing their email address =

GROWING YOUR DATABASE AND

LEAD NETWORK! HURRAH!

BACK TO SOCIAL MEDIA

Tricks of the trade!

Hootsuite

Feedly

Swayy

Scoop.it

Facebook pages

Google + / Places

Pinterest

Mention

NEED TO CREATE AN

AD?

Cheat sheet!

Take these factors into consideration every

time…

1. Ensure it is benefit driven and that is clear

2. Be crystal clear as to who you are speaking

too

3. People are busy – KEEP IT BREIF! Delete

all unnecessary words.

4. Do something different…

5. Have a clear call to action

6. Have a clear goal so you can measure

success

7. Select your medium wisely

THE HOLY GRAIL

Let’s get a

plan man.

MARKETING STRATEGY

Consider this when

considering your marketing strategy:

What has worked in the past year?

What hasn’t?

How much money have you spent?

What was the cost per sale?

What was the cost to acquire a new client vs keeping an existing one?

What is your strategy in each medium?

BE CLEAR ABOUT YOUR GOALS.

O AND ONE LAST THING

MARKETING

Is supposed to be exciting.

It is about trying new things, and

adapting in different situations.

And guess what we have a

challenge!

Are you ready to kick up your

heels?

THANK YOU!

TOLITA DUKES

www.8seconds.com.au

tolita@8seconds.com.au

Stay in touch!