Misconceptions About Online Marketing from Small Businesses
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Transcript of Misconceptions About Online Marketing from Small Businesses
Misconceptions About Online Marketing
from SMB’s
We interviewed marketers on their experiences with online marketing for small
businesses.
When asked if they had any misconceptions starting out,
this is what they said.
“I learned that there’s no such thing as too much exposure…When I first started, my
focus was not on creating a brand, but as we grew I embraced online marketing as an effective way to communicate with the
widest audience possible.”
via Lexion Capital Management
“I didn’t realize how important content marketing and search engine optimization are. When I first put up my website, I was guilty of the misapprehension that just by putting it up there, people were going to
come to the website and hire us.”
via Console & Hollawell
“I just thought someone entered a word/phrase in Google and related
websites popped up. There was absolutely no understanding that the company had
to actually do things to make their website appear on the first page.”
via StorkGifts
“I think one misconception is that it’s impossible – or at least
extremely hard – to measure the ROI of online marketing efforts.”
via CBG Benefits
“The massive amount of time, energy and resources it takes to
be fresh, fast and focused.”
via CastCoverZ!
“Our misconception was grossly underestimating the power of
online marketing.”
via MyBinding
“I thought that if you just create a good product or service people will
come. The truth is, you need to create an exceptional product or
service and spread the word.”
via Go Get Funding
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