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November 2011

Online Engagement Workshop

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Agenda & Outcomes

• Agenda & Format

Introductions

Video 2011 Showcase

• Online video paradigm shift

• Top 5 Trends

• Case studies

• Summary

Digital Media Workshop Overview

Client Presentation – Chris Riordan, DHS

Q&A – Chris Riordan & Marc Duval (DPCD)

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Video 2011 Showcase

• What are the trends? • Who is leading the way?

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Desktop Internet Traffic Mobile Internet Traffic

Rapid growth in desktop and mobile video streaming

• Online Video will account for 46% of consumer internet traffic by 2014

• Video streaming will consume 66% of global mobile data by 2014

• Netflix video streaming accounts for more internet traffic in the US than any other single source

Online Video in Australia

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Mobile devices are accelerating video uptake

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Apple devices dominating mobile video

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What’s Hot Right Now

• The 5 trends you need to know about and how we can help you stay on top of them

1. Reaching audiences across multiple devices

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What is it ?

• Giving viewers a consistent

experience across desktop, tablet

and mobile

Who is doing it ?

• CommSec

• Sydney Opera House

• TonTon

How can Viocorp help you ?

• Automatic device detection and

support for all major devices

• Advice on how best to deliver your

content across new platforms

2. Reaching audiences across multiple channels

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What is it ?

• Streaming events across

YouTube, Facebook, iPhone

Apps

Who is doing it ?

• Vivid Festival Sydney Opera

House

• TedX Conference

• Virgin Mobile Laneways

Festival

• Sky News Federal election

How can Viocorp help you ?

• Viocorp is a YouTube premium

partner

• Experience of delivering

online video into most social

media channels

2. Reaching audiences across multiple channels

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What is it ?

• Live streaming digital

marketing events into

Facebook fan pages

Who is doing it ?

• NRMA Challenge

• Vodafone Pinata Challenge

• SonyEricsson Xpedia

How we can help you ?

• Experience of streaming into

Facebook

• Live stream from anywhere

using liveBOX technology

3. Accessibility

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What is it ?

• Transcripts of videos

• Closed captioning

• Sign language (AUSLAN) videos

Who is doing it ?

• Australian Public Service (now)

• We expect it to expand to other

sectors

How we can help you ?

• Transcript / Captioning coming in

Viostream

• XML transcript ingest to simplify /

automate captioning process

3. What is Accessibility & WCAG 2.0 ?

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• The degree to which a product, device, service, or environment is available to as many people as possible.

• Focuses on people with disabilities or special needs and their right of access to content through assistive technology.

• (WCAG) 2.0 covers a wide range of recommendations for making Web content more accessible.

• Conformance Level & Deadline for the Australian Public Service:

A by December 31 2012 (e.g. Transcript & closed captions for on-demand video)

AA by December 31 2014 (e.g. Live captioning for webcasts)

AAA TBC

• All Public Service websites and web content created after July 2010 must meet at least WCAG 2.0 Single A by 31 December 2012.

4. Viewer Interaction

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What is it ?

• Engaging audiences by giving

them tools to interact with the

presentation

Who is doing it ?

• 70% + of all Live events

• Doritos Battle of the Flavours

• Vodafone Pinata Challenge

How we can help you ?

• Online Q&A

• Twitter Feed / Chat

• Survey / Polling

5. LiveBOX – Streaming live from anywhere

• What is it ?

Ability to live stream from anywhere

Portable unit with 7 x 3G SIM cards and up to 21 simultaneous connections

• Who is doing it ?

Tourism – Great Ocean Road

Sports – Rugby League for Sky Sports

Corporate – KPMG

• How can we help you ?

Open the boundaries to what can be live streamed

Reduce cost and complexity of live event broadcast

Summary

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• Think about engaging your audiences through all the applications that are

appropriate – are your audiences using iPhones, iPads etc?

• Ensure that video is integrated into your social media strategy

• Consider how your content can be made more interactive – e.g. User generated

content competitions, live chat with the CEO, vote for your favourite idea etc.

• Maintain a watching brief on accessibility - we’ll keep you posted on

developments

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Best Practice Case Studies

CHALLENGE- Provide a link between the members of the Australian Defence

force and their families- A large number of video assets that needed to be made

available to the media and members of the general public - In response to public events or crises new video assets needed

to be able to upload them quickly and easily

SOLUTION Customised Media Portal Users can view the video on PC, Mac, iPad, iPhone Accessible - Users can download media and transcripts Large amount of content easily managed with search

functionality Sharing via Facebook, Twitter, email, and URL

RESULTS• Collectively the videos have been viewed 1000’s of times• DoD is now seen as an open and proactive communicator

CASE STUDY: Department of Defence

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http://video.defence.gov.au

CHALLENGE- Compete for talent in a marketplace with much “sexier”

alternatives- Attract good candidates and sustain the interest and

excitement during prolonged process- Promote Aboriginal Graduate recruitment

SOLUTION Regular video messages including peer testimonials RTA customised interface + an Aboriginal specific design

interface SMS message + Newsletter sent to Graduates regularly with a

link to videos Users will be able to pull through the video thumbnail, title and

player URL into Facebook Wall or private message or Twitter feed

RESULTS• High interest generated from RTA Graduate program• RTA is perceived as a tech savvy organisation• Date: July 2011 – March 2012

CASE STUDY: RTA Graduate Program

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CHALLENGE

• Deliver an engaging and compelling Vivid Festival by providing live, interactive video to audiences around the world

SOLUTION

Live stream of the ‘Lighting of the Sails’ during the Vivid festival to SOH YouTube channel, SOH website and an iPhone app.

Viocorp partnered with Apple and YouTube to test and deliver live stream for 12 consecutive days

RESULTS

• iPhone app had over 1000 downloads a day• 100% uptime for 6hrs every night for 12

consecutive days• Vivid Festival experience was enhanced by

viewers able to watch the live stream and listen to the soundtrack through a mobile device at the same time

• Sydney Opera House launched their new Live video web page catapulting their online brand awareness

CASE STUDY: Sydney Opera House

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LIVE STREAMING TO YOU TUBE - Election debate

http://www.youtube.com/australiavotes

Election 2010

Google / YouTube – Australian Election 2010

• Viostream streamed the live debate to the Australia Votes YouTube Chanel

• Viocorp facilitated interactivity with questions from media, local school students and the YouTube community about upcoming federal election.

• Senators Kate Lundy and Scott Ludlam, Mr Paul Fletcher MP, and NSW State Manager AEC Mr. Doug Orr

• Video Solution Viocorp took an AV feed from the production company LiveBOX sent the content to Viocorp’s Operations Centre

where it was encoded live and distributed to remote viewers

• Return on Investment The event is now available for viewing on-demand and has

had over 150,000 views

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LIVE WEBCASTING: Strategy Rollout to All Staff

DEECD

• Rollout of Strategic Direction to All StaffOver two sessions, the Hon, Martin Dixon Minister

for Education communicated the strategic plan all DEECD staff.

1000 staff gathered in venue with some staff meeting in regional offices to watch and several hundred also watched from their desk tops

• Video solution Filmed at Dallas Brooks Hall, broadcast to 9 remote

venues, also available via desktop Two camera shoot to enhance viewer engagement Synched slides Moderated Q&A

Accessibility i.e. AUSLAN interpreter

• Outcomes

- Greater reach and engagement with staff

- Regional office infrastructure testing and consulting

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LIVE WEBCASTING - Forums with Polling

http://vioca.st/AYF_NationalConversation

Department of Education, Employment and Work Place Relations (DEEWR)

• Australian Youth Forum hosted by Kate Ellis, Minister for Youth - Live interactive webcast production.

• Video Solution

Real-time polling of audience (in-room and online) 3 cameras and a vision mixer used to capture content LiveBOX sent the content to Viocorp’s Operations Centre

where it was encoded live and distributed to remote viewers: PC, Mac, iPad & iPhone

A moderated web chat was used to engage the remote audience in the conversation and allow them to post questions to the panel in real-time

The event is now available for viewing on-demand

• Return on Investment Using a digital platform to communicate with the Youth was

a successful strategy which, combined with real time polling, significantly increased engagement

Department of Education, Employment and Workplace Relations (DEEWR)

Australian Education Ministers' 2010 Biennial Forum, Hosted by the Minster for School Education, Peter Garrett.• The Forum brought together over 300 of Australia’s

educational leaders and practitioners.• It provided the opportunity to showcase best-practice

initiatives that are improving student outcomes, transforming schools and shaping the education environment into the future.

• Video Solution Three concurrent full day live streams Live Webcasting Engagement Live moderated web chat - Interactivity via a twitter feed and

moderated Q&A

• Return on Investment Being able to select from three concurrent streams was empowering

for the user. Real time feedback was enabled

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LIVE WEBCASTING – with Moderated Web Chat

http://schoolsforum2010.edu.au/

Department of Prime Minister & Cabinet (PM&C)

• The Multimedia section of the PM&C website, enables members of the public to keep up to date with announcements and speeches made by the Prime Minister.

• Members of the public can watch community events that are filmed and uploaded to the Prime Ministers website Eg Community Cabinet Meetings.

• Video solution The Department of Prime Minister & Cabinet have a Viostream

Standard license which gives them access to a powerful digital media publishing platform allowing them to broadcast high quality video and audio content to digital devices such as websites, mobile and webTV portals.

• Return on Investment The Prime Minister is able to communicate with the public

through a secure, direct channel The Department maintains full control over content and is able

to communicate without being subject to ‘media spin’

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EXTERNAL COMMUNICATIONS - Prime Minister’s Videos

www.pm.gov.au/photos-video

EXTERNAL COMMUNICATIONS – Public Interest

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Dept. of Planning and Community Development

• Video Series on Positive Behaviour in Sport• Partnership with AFL to showcase series of videos to

build and share knowledge about respect in sport.• These videos celebrate the contribution that

grassroots players and footy fans make towards stronger communities.

Video solution Viocorp hosts the footage transcoded it and uploaded it to

the Internet so that those who wish to watch it ‘on demand’. Transcripts also available Professional Video Platform for full control and reporting of

all you digital content, including images (thumbnails), audio and video.

http://www.dpcd.vic.gov.au/sport/inclusive-sport

EXTERNAL COMMUNICATIONS – Public Interest

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Dept. of Planning and Community Development

• Video Series ‘In Our Words’ • In Our Words is a Digital Storytelling Project which

aims to record up to 200 stories of the wartime experiences of Victorian veterans and civilians.  The project is being run by the Victorian Government in partnership with the Australian Centre for the Moving Image (ACMI) and the Shrine of Remembrance.

Video solution Viocorp hosts the footage transcoded it and uploaded it

to the Internet so that those who wish to watch it ‘on demand’.

Transcripts also available Professional Video Platform for full control and reporting

of all you digital content, including images (thumbnails), audio and video.

http://www.dpcd.vic.gov.au/veterans/veterans-heritage/digital-stories

Department of Broadband Communications & Digital Economy (DBCDE)

• Online Retail Forum - 18 February 2011

• The forum brought together Australian retailers and other parts of the supply chain to discuss the opportunities and challenges that exist for Australian retailers in the digital economy.

• Video solution Viocorp delivered a live webcast of the event over four

hours Participants contributed their thoughts about online retail

on Twitter using the hash tag #orf11 Viocorp provided a transcript post event for the On-

Demand content

• Return on Investment The webcast of the online retail forum enabled a broader audience to listen to

this highly topical subject.

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LIVE WEBCASTING - Industry Forums

http://vioca.st/onlineretail

Department of Broadband Communications & Digital Economy (DBCDE)Korea, Australia, New Zealand (KANZ) Broadband Summit

• KANZ Summit was hosted by Senator Stephen Conroy with his counterparts from Korea and New Zealand. The summit brought together industry and government representatives to share insights into their experiences in developing broadband-enabled digital economies.

• Video solution Viocorp took a feed from the host Broadcaster to deliver a

Live Webcast of the entire event which comprised of two simultaneous streams running over two days

The event was sold out well in advance so the client requested a fast turnaround for the ‘on demand’ content. Viocorp delivered on demand content within 2 hours of each live presentation.

• Return on Investment The live webcast of this international event extended the

coverage to interested stakeholders in Korea, New Zealand & Australia.

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LIVE WEBCASTING – Multi Stream Industry Forums

http://dbcde.viostream.com/schedule/

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LIVE WEBCASTING - Self-managed Live Webcasting

http://theatre.deewr.gov.au

Department of Education, Employment and Workplace Relations (DEEWR)

• DEEWR deliver self managed live webcasts from their own custom made, sate of the art Theatre.

• Video Solution Live events extended to remote audiences 4 HD cameras and a vision mixer capture content Video conferencing used to engage remote presenters Content encoded live and distributed to remote viewers:

PC, Mac, iPad & iPhone Several user engagement options available the click of a

button: Synchronised slides Live Q&A, Live web chat, Twitter Live captioning

• Return on Investment

Efficiencies achieved by reducing travel costs associated with communicating to remote audiences

Department of Prime Minister & Cabinet (PM&C)

• Australian Government 2020 Summit• The Australia 2020 Summit brought together 1000

participants from across the nation and generated more than 900 ideas. The Summit was an exciting initiative aimed at harnessing the best ideas for building a modern Australia ready for the challenges of the 21st century.

• Video solution Viocorp delivered live webcasts of the opening and closing

ceremonies as well as key sessions, making them accessible to the general public.

Development of the dedicated publishing website

• Return on Investment The 2020 summit was widely publicised and the webcast

enabled the public to have visibility and to feel like they were directly contributing to the conversation

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HIGH PROFILE EVENTS - Thought Leadership

The Singapore Workplace Safety and Health (WSH) Conference 2010

• The inaugural WSH Conference 2010 was a high-level conference bringing together senior government officials, CEOs and WSH professionals from diverse industries.

• Focused on policy updates and changes to legal rights

• Registration rates were lower than in previous years so digital invitations were sent from the Executive Chairman of the Council to increase engagement.

• Video solution Video invite included a short 1 min video from the

Chairman The player for the invitation was customised to fit WSH

brand guidelines The file was enabled with bandwidth detection allowing the

best possible video quality to be delivered to the user

• Return on Investment Dramatic increase in event registrations

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HIGH PROFILE EVENTS - Event invitations

http://www.viostream.com/sing_wsh/

Digital Media Workshop

Overview• Assessment of how your current strategy is

being executed• Identify priority action points

• Digital Media Workshop available for interested departments, agencies &

institutions• Please contact melbourne@viocorp.com to

book your complimentary workshop

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Video Presence - example

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Volume Ubiquitous 4 3 2 1 Minimal

Prominence Front and Center

4 3 2 1 Buried

Related Videos

Easy to Find 4 3 2 1 Hard to Access

Displayed as Video

Clear 4 3 2 1 Obscure

Search Integrated & Useful

4 3 2 1 Ineffective

Video Presence Subtotal

How effective is your video presence – is the content you have easy to find, identify, search ?

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Why Viocorp

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• Local partner

Viocorp operates under the departments conditions stated in Commonwealth Deed of Standing Offer

Viocorp provide Commonwealth and State Departments with control over brand, publishing and distribution of content

Viocorp is an Australian company with local R&D and support

• Comprehensive solution

Viocorp provides an end-to-end digital media publishing service

Viocorp provides a private & secure storage facility for digital media assets

Content can be published from Viostream to YouTube at the click of a button

• Proven track record

Viocorp has worked closely with various Federal & State Government Departments for over 3-years and will customise solutions to the departments needs

Viocorp is committed to continuous improvement and understanding the Governments evolving requirements

Viocorp is the market leader in live & on-demand streaming services to the Australian public service

Viostream

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•Manage

•Encode

•Host

•Publish

Department of Prime Minister

Credentials

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Vision: Where do you want to

get to?

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Thank You