Online Business Information...

Case Study

e-Commerce Solution for

Online Business Information Provider – Providing country risk, industry and company intelligence on global market

Presented by

Name:

Email:

Title:

CIGNEX Datamatics Confidential www.cignex.com

Online Business Information Provider

• Client Overview

– UK based leading, independent information provider of proprietary research, analysis, ratings and forecasts covering 175 countries and 22 industry sectors.

– The company focuses on integrating country risk and financial markets analysis with industry, to inform high-level decision-making in multinational companies, financial institutions, multilaterals and government.

• Business Need

– Brand promotion

• Corporate look & feel for richer buying/engaging experience.

• Effective marketing & promotion tools that increases sales

– Scalable and flexible technology solution architecture

• Migration of PERL based site to Magneto – a complete e-Commerce platform with out of the box functionalities

• Comprehensive requirement and design document to support enhancements

– Performance

• Support for 20,000+ total and 400+ concurrent online users

• Pages should be available to users in less than 5 seconds



Old PERL based online store: New Magento based online store:

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User account Mgmt. Product Catalog

Reports Management Checkout Workflow Order Management

Online/Offline Subscription Management

XML Orders

Secure Payment

SalesLogix (CRM)

Existing Lead Management System

Subscription Mgmt.

Product Catalog Management System(BM)

XML Import/Export

Alert Management Promotion Mgmt.

Magento based e-Commerce Solution

MySQL Database

Solution Architecture:



• Key Features – Store with strong brand promotion and corporate look & feel

– Richer buying experience

– Layered navigation

• Content categorization, Mega menu

• Filter results based on product categories, countries, industries etc.

– Advanced site search

– Support for 3 currencies – GBP, Euro, USD

– Secure payments



• Key Features – Store administration:

• Real-time promotion

– Time and quantity based, promotion code and multi-buy Rate card

• Email campaign management - Customer and product Alerts

• Product Management – XML based export/import

• Order management

• SEO best practices implementation and google analytics integration

• Custom reports

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• Key Benefits

– Brand Promotion

• Persistent buyer experience

• Custom theme designs

– Digital Marketing Platform

• Built-in promotion tools for marketing campaigns

• Cross-sell and up-sell of products and services

– Scalable and Robust Platform

• Out-of-box and easily extensible features

• Performance - 99% of pages available to users in less than 3 seconds.

(exceeded client expectation)

• Site Visitors: 20,000+ total and 400+ concurrent users

– Reduced Total Cost of Ownership

• Licenses, maintenance and support for Open Source platform

• Reduced the expense from selling printed reports to selling online reports



• Client Testimonial

“It has been a herculean effort by all involved, both us and CIGNEX Datamatics, to get our new revamped store and Reports Online service operational. We have overcome many obstacles along the way but now have a service which can transform the way we deliver reports to our customers.

I'd just like to comment on how impressed I am of your team and the dedication and efforts they have put in to make this launch happen”.

Head of Project Management Office


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Name:

Email:

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Thank You. Any Questions ?

Making Open Source Work

Online Business Information...

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