Onitsuka Tiger Newsletter Autumn 12
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Transcript of Onitsuka Tiger Newsletter Autumn 12
![Page 1: Onitsuka Tiger Newsletter Autumn 12](https://reader034.fdocuments.us/reader034/viewer/2022052604/568bf0691a28ab89338f8b88/html5/thumbnails/1.jpg)
Issue 2
. Au
tum
n 2
01
2
A QUARTELY BRIEF ON ONITSUKA TIGER EUROPE
JAPANESE DESIGN TRENDS
SPOTTED!!
GTM AW13
COLLABS
SPOTTED!!
OT AMSTERDAM
STORE OPENING
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Bread & Butter Berlin
Issue 2. Autumn 2012.
G T M A U T U M N - W I N T E R 1 3
MERCHANDISING SESSIONS: Markets were challenged to present their merchandising
selections with interactive sticker sheets
OCTOBER 15-19, 2012 All markets came to HQ in Hoofddorp, NL for our bi-annual GTM
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Bread & Butter Berlin
Issue 2. Autumn 2012.
G T M A U T U M N - W I N T E R 1 3
MARKETING SNEAK PREVIEW: MY TOWN. MY TRACKS
MY TOWN. MY TRACKS Lightbox Mock-Ups
PRODUCTMERCHANDISING PREVIEW
MY TOWN. MY TRACKS Manifesto
SS13 Window Display
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Bread & Butter Berlin
Issue 2. Autumn 2012.
OT S TO R E O P E N I N G A M S T E R DA M
Our new Onitsuka Tiger store in Amsterdam opened its doors on November 30, 2012
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Bread & Butter Berlin
Issue 2. Autumn 2012.
S N E A K E R N E S S C O LO G N E
OCTOBER 6-7, 2012
At least 50% of the visitors were women! The space reached MAXIMUM capacity and had to be closed!
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Bread & Butter Berlin A S I C S C O L L A B
ASICS X FOOTPATROL
Issue 2. Autumn 2012.
ASICS X FOOT PATROL
RELEASE DATE: 22 September
On the release date 228 pairs SOLD OUT! This was the best collaboration since the Foot Patrol reopening!
![Page 7: Onitsuka Tiger Newsletter Autumn 12](https://reader034.fdocuments.us/reader034/viewer/2022052604/568bf0691a28ab89338f8b88/html5/thumbnails/7.jpg)
Bread & Butter Berlin O N I T S U K A T I G E R C O L L A B
Issue 2. Autumn 2012.
ONITSUKA TIGER X RUIZ GALÁN
Watch the behind the scenes video at
https://vimeo.com/48801428
The collaboration was worn at Galán’s SS13 runway show at Mercedes Benz Fashion Week in Madrid
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Bread & Butter Berlin S P OT T E D ! !
Issue 2. Autumn 2012.
Sneaker blog Kicks On Fire
ASICS X SLAM JAM featured on
SNEAKER FREAKER
Onitsuka Tiger & ASICS GEL at
Solemart Berlin 2012
![Page 9: Onitsuka Tiger Newsletter Autumn 12](https://reader034.fdocuments.us/reader034/viewer/2022052604/568bf0691a28ab89338f8b88/html5/thumbnails/9.jpg)
Bread & Butter Berlin S P OT T E D ! !
Issue 2. Autumn 2012.
The team from the fashion blog Design Boom
American Native The Kavanaughs
Adam Young of the band Owl City
Rapper Theophilius London
German actor Daniel Brühl
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Bread & Butter Berlin S P OT T E D ! !
Issue 2. Autumn 2012.
Our fans share their love on Instagram
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Bread & Butter Berlin S P OT T E D ! !
Issue 2. Autumn 2012.
OT was featured in Spanish artist Pol Ubeda’s photo
series “I’m not there”
![Page 12: Onitsuka Tiger Newsletter Autumn 12](https://reader034.fdocuments.us/reader034/viewer/2022052604/568bf0691a28ab89338f8b88/html5/thumbnails/12.jpg)
Bread & Butter Berlin JA PA N E S E D E S I G N T R E N D S
Issue 2. Autumn 2012.
Prism, by Keiichi Matsuka for Veuve Clicquot London
Yayoi Kusama for Louis Vuitton
House-S by Keiji Ashizawa Design
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Bread & Butter Berlin JA PA N E S E T R E N D S
Issue 2. Autumn 2012.
Kenzo SS13 Ready to Wear
Kagome stool by Shinn Asano
Teacup series by Saito Daisuke
Dog Cooler by Hiroshi Naito
Reiko Sudo textile
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Bread & Butter Berlin T E A M T I M E : C A R S T E N F R A N K E COLOUR DESIGNER ONITSUKA TIGER
Issue 2. Autumn 2012.
His favourite shoe is the GEL LYTE III…
He has worked at OT for 3.5
years//He is recognised by EU sneakerheads as the vintage GEL
expert
He ran his first marathon in Amsterdam this past October in
3:38:05!
“I’m inspired by everything around me.”
…and he loves to take photos of them and his camo outfits on Instagram
He wrote his thesis and a book on marketing ASICS GEL LYTE SPEED!
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Bread & Butter Berlin
ONITSUKA TIGER (AEB) ALL RIGHTS RESERVED 2012