April 2011

OneRiotSocially Targeted

Mobile Advertising

Tobias Peggs, CEO

tobias@oneriot.com

+1 415 846 7186

Example: Chevy mobile

ad campaign targeted at

males on social apps,

aged 30-50, interested

in “cars” and “sports”.

OneRiot is:

Socially Targeted Mobile Advertising

OneRiot enables brand advertisers to

reach a targeted audience on mobile.

We solve a big problem in mobile

advertising today: In general, mobile targeting data is limited

Brand advertisers can’t reach specific

audiences

Our unique technology analyzes

mobile social activity to target the right

audience for brand ad campaigns. 91% of mobile internet use is social related i.e.

mobile is inherently social*

We determine audience interests by

processing and analyzing users’ mobile social

signals (e.g. Twitter)

This enables interest-based targeting for ads

2

Example: Volvo mobile ad campaign,

targeted at male mobile users, aged 25-

45, interested in “cars” and “sports”.

Analyze

Social Media

activity of

mobile user

Determine

interest profile,

gender, demo

and geolocation

Serve ads to

a targeted

audience

Mobile is inherently social*. Users

engage with socially targeted content

3 **The Growth of Mobile Marketing, Microsoft, March 2011

Example target: “Sports Guy”

4

Technology: Mobile is inherently social.

We analyze social signals to target ads

OneRiot Case Study: targeting “car

guys” during the Super Bowl for Chevy

*The Growth of Mobile Marketing, Microsoft, March 2011

Campaign Objective: Drive additional views of

Chevy’s Super Bowl commercial on mobile.

Target: US Male Twitter users, 30-50, interested in

“sports” and “cars”, during The Super Bowl.

Creative: MMA banner, click to play video. Landing

page optimized for social sharing.

Result: Drove 80k video views, helping make

Chevy the 4th most talked about brand on Super

Bowl Sunday.

5

*86% of

mobile users

are watching

TV while

using their

phone…