WHAT THE AI? · QUALITY CONTENT Focus Your Time on Quality & Resources. WAYS TO USE AI TO MARKET....
Transcript of WHAT THE AI? · QUALITY CONTENT Focus Your Time on Quality & Resources. WAYS TO USE AI TO MARKET....
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WHAT THE AI?
Angela Proffitt I Founder, GSD Creative
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WHAT THE HECK IS AI?Artificial Intelligence
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BUILT TO PERFORMa single task & keep learning
to become better & better at it
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WHO USES AI NOW?
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WHO WANTS TO USE IT?
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WHO IS SCARED TO USE IT?
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FORBES REPORTEDby 2020, 80% of businesses
plan to use chatbots
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TODAY WE WILL CHAT ABOUT:
-How to streamline repetitive tasks (save time)
-Build a reliable brand with AI
-Spend more time on quality content
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MY WHY & BACKGROUND
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I WILL SHARE THE SLIDESAT THE END
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REFRAMING
“Artificial” &
Humanizing Intelligence
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SOCIAL MEDIA IS MEANT TO…
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CONNECT
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STREAMLINE TASKS Repetitive Tasks to Save Time
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#1 TIME SUCK
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DISTRACTIONS & QUESTIONS
Automated chat systems permit small businesses to scale customer service efforts
&free up resources needed for more difficult
customer interactions
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HOW TO GET STARTED
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MAKE A LISTGET YOUR PHONES OUT
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LIST THE TOP 3 QUESTIONSYou get asked daily
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What repetitive tasks can be solved?
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IF YOU DON’T KNOWStart to pay attentionTrack these questions
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OPPORTUNITIES & CHALLENGES
businesses face with implementing AI
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OPPORTUNITIESProductivity
Educate Your Team
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REFRAMEfrom thinking it’s here
to disrupt every aspect of life
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PLATFORMS BUILD WITH AI Have Business Owners
in Mind
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AI TECHNOLOGY can increase business
productivity by up to 40 %, reported by Forbes
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CHALLENGESCosts, Education, Training
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FINANCIAL VALUETime Tracking
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EDUCATE YOUR TEAMTrain by Personality
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START SMALLThis does NOT happen
over night
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EVERYDAY EXAMPLESAlexa
SiriVirtual Reality
Chatbot
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QUALITY CONTENTFocus Your Time on Quality & Resources
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WAYS TO USE AI TO MARKET
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TARGETED ADSFacebookInstagram
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RE-TARGETED ADSInterested & Clicked
but didn’t opt inOr opted in & didn’t buy
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STRATEGY SCHEDLINGfor consistent content
best SEO
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Google Analytics Pic for customer behavior
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Google Analytics Pic for customer behavior
Google Analytics Pic for customer behavior
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NOT CREEPYTo Provide the Best
Customer Experience
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RELIABLE BRANDIncorporate AI and Enhance Your Brand Message
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ANALYZING TEXT• If you are doing video, be sure that it’s ALSO in text.
• Facebook uses Deeptext, which deciphers the meaning of the content posted to find the relative meaning.
• Then leads are generated with this tool by directing people toadvertisers based on the conversations they are having.
• The user then gets related shopping links to connect chats and posts to potential interest.
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EASY TRANSLATION
• 800 million people every month are helped bylanguage translations in their newsfeeds
• People are operating Facebook all over the world, and language can be a barrier.
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MAPPING POPULATION DENSITY
• Satellite imagery and AI it will soon be done WORLDWIDE
• This data will be a huge help for disaster relief andvaccination schemes
• Building machines that can work in hazardous environments, reducing risk to humans
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IT’S PERSONAL FOR ME2010
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IT’S PERSONAL FOR ME2019
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FACEBOOK• Preventing Suicide
• 2nd leading cause of death for 15 to 29 year old
• Signal posts of people who might be in need of help
• AI is learning to flag key thrashes in posts to friends or family
• AI can track it and understand what the suicidal pattern is
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IT’S PERSONAL FOR ME2020
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GOOGLE• Ad Words
• Driving Mode
• Safe Content
• Suggesting photos to share with friends
• Gmail Smart Reply
• Google Drive Smart Scheduling based on calendar habits
• Nest Cam outdoor
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APPLE
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APPLE• Quietly investing since 2010
• More than Alphabet’s Google, Microsoft, Facebook and Amazoncombined
• Use to strengthen it’s hardware devices and tether more users to it’s services ecosystem
• This will give an edge over Google and Android devices
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DRIFT
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DRIFT• First and only conversational marketing platform
• Chatbot
• Free
• Qualified leads without forms
• Sales conversions
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EXPERIENCE SHARES
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CRM NEXT LEVEL
Get valuable insights that can help managing interactions with present and prospective clients!
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IT ENHANCESresponsiveness of your customer service team
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AI IS HERE TO STAYdon't get left behind
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SHARE MY TOP TOOLSON INSTA STORY
@GSDleader_
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GO TO INSTAGRAM@GSDleader_
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Angela Proffitt I Founder, GSD CreativeGSDCreative.com
PHONES OUTInstagram@GSDleader_
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