OnBeep - From Bits to Atoms

©2014 OnBeep, Inc. - All Rights ReservedOnBeep Confidential ©2013 - NOT FOR DISTRIBUTION - Shared with: Tom Kitt, Erin McFall, Liam Casey @ PCHda649ebf4a72cd30c9583a5895a6ccfe

www.onbeep.com

From Bits to Atoms

Jesse RobbinsCEO

Sylvia WuDesign Engineer

@jesserobbins @sylvia3u

©2014 OnBeep, Inc. - All Rights Reserved

is building beautiful wearable communication.


[Coming Soon!]


Jesse RobbinsCEO

• Founding CEO of Chef

• Startup Advisor/Investor

• Amazon’s “Master of Disaster”

• Firefighter/EMT & Emergency Manager


• iPhone 4 at Apple

• Design at Amazon / Lab126

• 3 Medical Devices


Great Idea +

Crowdfunding

Step 1 Step 2 Step 3

Profit!


$1-10k

1-3 People

1-2 Months

Proof Prototype Production

$10-150k

1-5 People

2-6 Months

$100k-1m+5-20 People

6-24 Months


Prototype: 3 months, 4 people, & $20,000

$0

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

$4,000

$4,500

$5,000

May 13 Jun 13 Jul 13


Proof of Concept


First full board prototype 1 year ago today

©2014 OnBeep, Inc. - All Rights ReservedCopyright © 2010 Opscode, Inc - All Rights Reserved 10

OnBeep Prototype


Prototype to Production-ready: 12 months, 14 people, & $1,000,000

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000

$180,000

$200,000

May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14


[Coming Soon!]


$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000

$180,000

$200,000


Easy



$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000

$180,000

$200,000



Hard


$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000

$180,000

$200,000




$1-10k

1-3 People

1-2 Months


$10-150k

1-5 People

2-6 Months


6-24 Months

Credit Cards & Foolishness

Angels, Syndicates, Seed Funds

Big Syndicates & Early Stage VC

Crowdfunding (maybe)

©2014 OnBeep, Inc. - All Rights ReservedOnBeep Confidential ©2014 - NOT FOR DISTRIBUTION - Joyce Kim - Freestyle

OnBeep Raised $1m on AngelList from 85 investors

Twitter / Square / MessageBusJeremy LaTrasse

Led by Gil Penchina’s angel.co Syndicate

Heroku & Heavybit FounderJames Lindenbaum

Audry CapitalMatt Mullenweg

FacebookDavid Recordon

CanadianAlistair Croll

DynKyle York

Nordstrom / GoogleRuben Ortega

Fuel CapitalChris Howard

http://angel.co


$1-10k

1-3 People

1-2 Months


$10-150k

1-5 People

3 Months


6-24 Months

Angels, Syndicates, Seed Funds

Big Syndicates & Early Stage VC

Crowdfunding


“Why do you need a microscope? Can’t you just simulate everything in software?” -VC


Prototyping is easy… (and getting easier)

Manufacturing is hard.


“Why are you going to China when you can just 3D print the plastic pieces?”

-all my friends in San Francisco (i.e. iOS devs)


3D Printing is Prototyping

‣Cheap in very small runs ‣Proof of concept overnight ‣cosmetic appearance often

“good enough”

‣Cannot Scale Effectively ‣Big parts are really expensive ‣Limited materials & finishes ‣Affordable printers don’t

produce good tolerance


3D Printing is Prototyping

‣Cheap in small runs ‣Proof of concept overnight ‣cosmetic appearance often

“good enough”

‣Cannot Scale Effectively ‣Big parts are really expensive ‣Limited materials & finishes ‣Affordable printers don’t

produce good tolerance


Injection Molding is Scalable & Efficient

‣multiplexing ‣lowest per-part cost

(in high quantities) ‣fast output rate

(when tool is done) ‣high quality finishes

(once process is tuned) ‣wide range of materials


Injection Molding is Scalable & Efficient

‣$5k+ initial investment ‣4-6 weeks lead time ‣Collaboration between

specialist from multiple disciplines

Incorrect Correct


3D Printing is testing on your laptop & Injection Molding is deploying to Production


Hardware manufacturing is entrusting the most important pieces of your

business to people you've never met.

Assembly fixtures reduce operator fatigue and error


Process design is an essential part of product design


Sourcing electrical

components

Tooling

Making PCBs

Packaging

Molding plastics

PCBA Assembly

Sourcing off-the-shelf hardware

Product Assembly

Time spent on quality control:

superior ROI


[Here vs. There]


OnBeep Travel Deployment Kit


SFO HK: 12 hours, in economy

East meets West: Expressing opinion (Illustrator: Yang Liu)

East meets West: Expressing feelings (Illustrator: Yang Liu)


Hardware manufacturing is entrusting the most important pieces of your

business to people you've never met.


Turn these strangers into friends…


… so they won’t ignore you when Beats is also ramping for the

holidays.


Small vs. Big suppliers


Small suppliers might not be able to scale with you.


Suppliers of quality components will only work with you on the

promise of greatness.

©2014 OnBeep, Inc. - All Rights ReservedOnBeep Confidential ©2013 - NOT FOR DISTRIBUTION - Shared with: Tom Kitt, Erin McFall, Liam Casey @ PCHda649ebf4a72cd30c9583a5895a6ccfe

www.onbeep.com Jesse RobbinsCEO


@jesserobbins @sylvia3uOffice hours from 4-5pm today

Sign up at OnBeep.com

http://OnBeep.com

OnBeep - From Bits to Atoms

Technology

Transcript of OnBeep - From Bits to Atoms