#ONA12: How to better measure the impact of journalism

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Quantifying impact Finding better ways to measure journalism

description

My slides from the "Have an impact. Then measure it!" session at the Online News Association conference 2012. Presented Friday, Sept. 21 at 11:30 PT in Bayview AB room.

Transcript of #ONA12: How to better measure the impact of journalism

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Quantifying impact

Finding better ways to measure journalism

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Greg Linch@greglinch

bit.ly/GLimpactwww.greglinch.com

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#ONAimpact

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The Problem

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Purpose

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Goals

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Success

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Inspirations

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Where should we look?

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Comedy

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http://de-motivational-posters.com/de-motivational-poster/1191/lolometer-did-you-know-you-can-measure-funny-on-the-internet

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Baseball

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Commerce

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Drug trials

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International development

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Symphony orchestra

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Science

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Newspapers

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In conclusion...

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How?

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Send your ideas...

bit.ly/ONA12impactideas

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Greg Linch@greglinch

bit.ly/GLimpactwww.greglinch.com