Entrepreneurial Journalism at the International Journalism Festival 2012
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Transcript of Entrepreneurial Journalism at the International Journalism Festival 2012
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ENTREPRENEURIAL JOURNALISM
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
r + $ = ?
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Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
What would you do if you knew you couldn't fail?
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Adam westbrook
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
@AdamWestbrook | www.adamwestbrook.co.uk
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Adam westbrook
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
@AdamWestbrook | www.adamwestbrook.co.uk
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Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
A lessonFrom history
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Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
Entrepreneurial journalism 101
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Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
A lesson From history
THE NUMBER OF JOBS IN JOURNALISM:
THE NUMBER OF JOURNALISM STUDENTS GRADUATING:
/
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Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
Entrepreneurial journalism 101
IS FREELANCING ENTREPRENEURIAL JOURNALISM?
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Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
THE AGE OFTHE ONLINE PUBLISHER
FIVE TRUTHS ABOUT THE AGE OF THE ONLINE PUBLISHER
ONE:CREATING CONTENT IS EASIER, FASTER, CHEAPER THAN EVER
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Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
THE AGE OFTHE ONLINE PUBLISHER
FIVE TRUTHS ABOUT THE AGE OF THE ONLINE PUBLISHER
TWO:PUBLISHING CONTENT IS EASIER, FASTER, CHEAPER THAN EVER
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Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
THE AGE OFTHE ONLINE PUBLISHER
FIVE TRUTHS ABOUT THE AGE OF THE ONLINE PUBLISHER
THREE:BUILDING AN AUDIENCE IS EASIER, FASTER, CHEAPER THAN EVER
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Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
THE AGE OFTHE ONLINE PUBLISHER
FIVE TRUTHS ABOUT THE AGE OF THE ONLINE PUBLISHER
FOUR:STARTING A BUSINESS IS EASIER, FASTER, CHEAPER THAN EVER
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Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
THE AGE OFTHE ONLINE PUBLISHER
FIVE TRUTHS ABOUT THE AGE OF THE ONLINE PUBLISHER
FIVE:HAVING A JOB IS RISKIER THAN BEING AN ENTREPRENEUR
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Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
What is Entrepreneurship?
CREATING A PRODUCT OR SERVICE
PEOPLE WILL PAY FOR IT
YOU HAVE A WAY TO MAKE MONEY
1
2
3
2
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Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
convergence
What you love and are good at
What the worldwants
A great business idea
Hat-tip: Chris GuillebeauThe $100 Startup
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Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
value
ARE YOU HELPING ANYONE?
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In treehouses
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
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wiwt
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
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Everything is a remix
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
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matter
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
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Med city news
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
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Being entrepreneurial
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
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Even newspapers Are doing it
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
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So are you readyTo start a business?
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
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So are you readyTo start a business?
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
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So are you readyTo start a business?
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
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micro-business
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
ONE PERSON, WORKING FROM HOMEDOING WHAT THEY LOVE
A WEB BASED BUSINESS
MAKING ENOUGH MONEY TO SUPPORT THE LIFE THEY WANT
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micro-business
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
“DON'T BE INSECURE ABOUT AIMING TO BE A SMALL BUSINESS. ANYONE WHO RUNS A BUSINESS THAT'S SUSTAINABLE AND
PROFITABLE, WHETHER IT'S BIG OR SMALL, SHOULD BE PROUD”
JASON FRIED, REWORK
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The micro-businesschallenge
LAUNCH A MICRO-BUSINESSTHAT MAKES ENOUGH MONEY
TO COVER YOUR MONTHLY OUTGOINGS
FOR LESS THAN €100AND IN LESS THAN 30 DAYS
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
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Next-generationjournalist
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
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Video .fu
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
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What do you needTo be entrepreneurial?
AN MBA?
EXPERIENCE IN ACCOUNTING?
VENTURE CAPITAL FROM SILICON VALLEY?
A DETAILED BUSINESS PLAN?
A COST-FLOW ANALYSIS?
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
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What do you needTo be entrepreneurial?
COURAGE & COMMITMENT
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
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Is entrepreneurshipFor everyone?
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
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JOURNALISM NEEDS YOU
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140
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Where do youStart?
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140