On Page Optimization

On Page Optimization – Part I

Presentation By,Mercy Livingstone

Agenda

• Importance of On Page Optimization• Site Analysis• Keyword Analysis• Title, Meta tag Optimization• Alt and Title Attribute - Importance

On Page Optimization

• The factors contained within a Web Page that effect it's position in the SERP.

• Also known as Front Page Optimization.

Importance of On Page Optimization:• On-Page factors are related directly to the content and

structure of the website. • Write a relevant text to a topic and make a trustworthy and

valid web site for search engines.• If you design a quality website and do on-page optimization

well, many websites link to your site for free.

Site Analysis

• Site Analysis Check List Check PR Check Indexed Pages Check External links Check Domain Details with Whois.sc• TLD / Ordinary Domain• Host a domain for a longer period of time Ping I.P Check DMOZ, Yahoo Listing Availability

Site Analysis Cont…

• Traffic Estimate Analysishttp://www.trafficestimate.com/

Check Sub Domains Availability Check Alexa Rank• Content Duplication

Check your site for content and page duplication. Content duplication can be found with

http://www.copyscape.com/ Page duplication can exit like,

http://www.example.com/index.phphttp://www.example.com/http://example.com/http://www.example.com/

http://www.copyscape.com/

http://www.example.com/index.php

http://www.example.com/

http://example.com/

http://www.example.com/


• Using http://bestnetcraft.com/cgi-bin/spider.cgi?www.dotcominfoway.com check the internal link structure & Crawlable plain links.

• Custom 404 pages• File Size

Web pages greater than 150K in size are typically not fully cached.

If it's important that every word and phrase be spidered and indexed, keeping file size under 150K is highly recommended.


Broken Links Checking• If an HTML link is broken, the contents of the linked-to

page may never be found• Search engines negatively degrade rankings on sites &

pages with many broken links.

Downtime & Server Speed• If your site server experience downtime, you may have

negative impact on search engine ranking. • Ex; http://www.pingdom.com/

http://www.pingdom.com/


• SE Friendly URL Structure Example: Comparison of URLs for a Canon Powershot SD400 Camera

Amazon.com - http://www.amazon.com/gp/product/B0007TJ5OG/102-8372974-4064145?v=glance&n=502394&m=ATVPDKIKX0DER&n=3031001&s=photo&v=glance

Canon.com - http://consumer.usa.canon.com/ir/controller?act=ModelDetailAct&fcategoryid=145&modelid=11158

DPReview.com - http://www.dpreview.com/reviews/canonsd400/

The third one gives better idea to the user about the URL.

http://www.dpreview.com/reviews/canonsd400/


• Domain Lookup using http://www.iwebtool.com/domain_lookup

Age of the Domain Dmoz Listing Speed of the website Website Competition

http://www.iwebtool.com/domain_lookup

Keyword Analysis

• Start from the basic and root keyword.

• Find Count, Competition, KEI

• Also figure out the keywords your competitors’ using.

• Select the most appropriate keyword for the page.

• When analyzing keyword for the existing site, we can use the below mentioned comment. Keyword site:www.domain.com

• If it’s a new website you can check the keyword density to finalize the keyword.

Keyword Analysis

• Most Competitive keyword should be given in the root.

• If it’s an existing site (page already cached) you can pad the keywords with the existing content.

• Keyword Tool Suggestion:

https://adwords.google.com/select/KeywordToolExternalhttp://tools.seobook.com/keyword-tools/seobook/http://freekeywords.wordtracker.com/

https://adwords.google.com/select/KeywordToolExternal

https://adwords.google.com/select/KeywordToolExternal

Keyword Analysis

• More Toolshttp://adlab.msn.com/ http://tools.seobook.com/keyword-tools/

international/#results http://www.google.com/trendshttp://www.google.com/trends/hottrendshttp://checkout.google.com/trends/

Title & Meta tag Optimization

• Title Tag Optimization• The best title tags will make the targeted keywords

prominent, help brand the site.• Keywords should present in Title• No Stop Words• Title Tag should be unique in all pages.• Should be a readable sentence.• Can include Phone numbers which can be dialed thro’

direct skype dial.• Can include your brand name in the title, in order to get

your site name get branded.

Title Optimization Cont…

Google 64 70

Yahoo 75 75

Live 70 70

Character Limitation of Title Tag


Example:

• Keywords: Software Development, Custom Software Development, Software Development Application, Application Development, Software Outsourcing, IT Outsourcing, Offshore Software Development

• Title: Custom Software Application Development: Offshore IT Outsourcing


Keywords: Loud Alarm Clock, Deaf Alarm Clock, Vibrating Alarm clock

Title: Loud, Vibrating, Deaf Alarm Clock

Keywords: Hearing Impaired Products, Hearing Impaired Phones, Hearing Impaired Alarms, Hearing Impaired Accessories

Title: Hearing Impaired Phones, Alarms, Accessories – Products Or

Title: Hearing Impaired Products: Phones, Alarms, Accessories

Meta Optimization

Meta Description

• Google gives less importance to this tag and Live, Yahoo gives notable importance to this tag.

• Should be framed with keywords targeting for that particular page.

• Keyword prominence and proximity may also be noted here.

Meta Optimization Cont…

Google 160 200

Yahoo 160 350

Live 183 450

Character Limitation of Meta Description Tag


ILTSource offers best unique hearing impaired products. Get all the most excellent and finest hearing impaired Phones, Alarms, accessories at affordable rate.

At ILTSource, We carry a wide variety of Hearing Impaired products such as Phones, Alarms, accessories and aids to help the hard of hearing and the deaf.

Bottom Line: Meta Description should be a simple and readable sentence comprise of targeted keywords.


Meta Keywords:

• Google doesn’t depend on this meta tag any more.

• Yahoo, Live gives little or no importance.

• Include only the targeted keywords in the meta keyword tag.

Meta Robots

• <meta name="robots" content="index, follow">• <meta name="robots" content="all">• <meta name=”robots” content=”follow, noindex”>• <meta name=”robots” content=”index, nofollow”>• <meta name=”robots” content=”none”>• <meta name="robots" content="noodp,noydir">• noodp – G, Y, L• noydir - Y

Meta Robots Cont…

• <meta name="googlebot" content="nosnippet"> => prevents from displaying snippets (Google)

• <meta name="googlebot" content="noarchive"> => prevents from showing cached link (G, Y, L)

• <meta name="revisit-after" content="31 days" />• <meta http-equiv="content-language" content="en">• <meta http-equiv="content-language" content="en,fr">• <meta name="googlebot" content="unavailable_after: 02-dec-

2008 5:00:00 EST">

Address Tag:Address tag could be an added parameter in getting Google map in snippet.

<address>Dot Com Infoway 2nd Floor, Vaigai Colony Anna Nagar Madurai India 625 060</address>

Alt & Title Attribute - Importance

• Alt Text => Alternate Text

• Title => an Element

• Text – to – speech browsers read the alt tag as a description of what the image is so that blind users understand what you are trying to communicate in an image. And better to give caption for the image in Title.

• So its always wise to provide descriptive sentence to that alt attribute and provide the targeted keyword in the image title.

On Page Optimization

Technology

Transcript of On Page Optimization