On Page Optimization and Ranking in Google

ON PAGE OPTIMIZATION

& RANKING IN GOOGLE

G A R R E T T M E H R G U T H , M B A

D I R E C T I V E

C O N S U LT I N G | C E O

THE PLAN:

AGENDA

‣ Introduction

‣ Essential Tools

‣ Overview of Ranking Factors

‣ Implementing On page Optimization

‣ Live Examples

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@GMEHRGUTH

A LITTLE ABOUT ME

‣ I am the CEO and Founder of

Directive Consulting. We do

SEO, PPC, and CRO.

‣ I like to play soccer and surf!

INTRODUCTION

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@GMEHRGUTH

ESSENTIAL TOOLS

OHHHH YEAAAAA!!!!

On Page Optimization and Ranking in Google @GMEHRGUTH

ESSENTIAL TOOLS:

On Page Optimization and Ranking in Google

Screaming Frog

Moz Bar

Google Analytics

Google Trends

Long Tail Pro

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@GMEHRGUTH

RANKING FACTORS

OHHHH YEAAAAA!!!!


WHAT RANKING FACTORS SHOULD I BE WORRIED ABOUT?


Nothing is broken during crawl

404, 501, etc.

Each page has only one keyword: high volume, low competition

Power pages have 100 internal links

Menu structuring, link from body of home page

On Page Architecture

URL, Title, H1, Meta Description

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@GMEHRGUTH

WHAT RANKING FACTORS SHOULD I BE WORRIED ABOUT?


Nothing is broken during crawl

404, 501, etc.

Each page has only one keyword: high volume, low competition

Power pages have 100 internal links

Menu structuring, link from body of home page

On Page Architecture

URL, Title, H1, Meta Description

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@GMEHRGUTH

BUT MOST IMPORTANTLY…


DON’T HAVE SUCKY CONTENT!!!!!!!!!!!!!!

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The Office

@GMEHRGUTH

IMPLEMENTING ON PAGE OPTIMIZATION

Don’t worry it’s easy!


STEP BY STEP


① Identify the purpose of the page

② Choose your keyword

③ Create awesomely shareable content

④ Insert the KW into the URL, Title, H1, and Meta

Description

⑤ Link to relevant content

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@GMEHRGUTH

LIVE EXAMPLES!

Let’s get practical


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@GMEHRGUTH

Q&A

On Page Optimization and Ranking in Google 14

On Page Optimization and Ranking in Google

Marketing

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