An address on the life and services of Hon. Mark Skinner ...
On Mark Services
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Transcript of On Mark Services
OnMark Services
WHY SHOULD YOU CARE ABOUT WHAT WE ARE SAYING
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The Future is Online
TODAY
We no longer search for the news, the news finds us...
TOMORROW
In the near future we will no longer search for products & services, they will find us…!
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Businesses are moving online Five future shaping trends
SMART DATA MULTI-MEDIA CONTENT
OMNI-VIDEO E-COMMERCE MULTI-SCREEN
YOU HAVE SOMETHING TO HIDE EITHER YOU DON'T CARE OR
ONLINE CORPORATE SILENCE MEANS THAT
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Online advertising is more focussed & measurable
Online Advrtsng
Online advertising is a scientific mechanism which works like
clock-work This apparatus helps you answer the question:
ARE YOU REACHING
THE RIGHT CUSTOMER?
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The Power of Social Media
Do you like what they
are saying about
your brand?
10 crore users in India 4 crore users in India
Word of mouth is generated on & travels on Social Media
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The Power of Social Media What can social listening tell us
The things people love,
& why (or why not)
Rationale they offer for the choices they make
Things they actually do – what, where, when, how
HEART MIND BEHAVIOUR
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WHAT MUST YOU DO TO MAKE AN IMPACT
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Search Engine Marketing
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Search Engine Optimization
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Social Media Marketing Cracking them social networks
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HOW WILL THIS
IMPROVE YOUR LIFE
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We will help you Create a digital entity of your brand
Focused solutions customized for your
business needs translated in a user friendly, intelligent
web design
Catalog
Web Design
e-Commerce
Web Design
Website
Redesign
Mobile App Development
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We will help you Make it easy to find your brand online
Boost your search engine ranking
Social media page management
On-page & off-page optimization
Google analytics
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We will help you Connect your brand with its prospective customers online
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Role
Advocacy Gain Loyalty
Repeat activity Generate Sharing
Awareness Raise Awareness
Engagement Brand Impact
Build Trust & Credibility
Conversion Drive Purchase Intent Motivate Trial Growth
Key Ad Server Research Social Media Monitoring Search Engines Site & Fan Pages Analytics
How long?
How many?
Marketing Mix Modeling
Visit Duration
Page Views per Visit
Engage Index
Bounce Rate
Time Spent
How viral?
Share to Friend Volume Video Views
How engaged?
Video Views
Unique Reach
Frequency
% of Impression in 1st Position
Fan Count
Reach of Mentions
Site Visits
Action Rate (e.g. Clicks & CTR, Tap Rate)
Purchase Intent
Post Engagement
Content Interaction & path
Site actions (email reg, downloads etc)
Conversion Rate
Store Locator, Where to buy
Coupon, Recipe Downloads, sample
requests
Reviews/Referrals
Repeat Visitors
% Volume of positive reviews
Video Completion Rate
Video Start Rate
Share of Social Voice
Paid Reach (social) Sales Lift
Number of Keywords
ranked by Quality score
Bounce Rate
Share Rate
Brand Awareness
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WHAT WE DO TO CREATE VALUE
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Search Engine Optimization, Search Engine Advertising (PPC)
Social Media Management, Content Creation
Database Marketing, Lead Generation
Web Design & Development
We work with you to create on-the-mark lead capture mechanisms, deploy online
marketing offers, track and engage your visitors and increase conversion rates.
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HOW WE DO WHAT WE DO
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• The First Huddle
• The Blueprint
• Design & Development
• Test Drive
• Take Off
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• The First Huddle
• The Blueprint
• Design & Development
• Test Drive
• Take Off
Our first step is towards knowing you better, your
requirements, your company’s vision, your business
needs and building a strong understanding with you. This
is where we sip our first coffee together, understanding
the custom tailor ship required for your project goals.
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• The First Huddle
• The Blueprint
• Design & Development
• Test Drive
• Take Off
Our first step is towards knowing you better, your
requirements, your company’s vision, your business
needs and building a strong understanding with you. This
is where we sip our first coffee together, understanding
the custom tailor ship required for your project goals.
Following the first huddle we outline the priorities, create
project plan and set milestones. We proceed with a strategic plan
that align with your initial vision and makes our goals achievable.
OnMark Services
• The First Huddle
• The Blueprint
• Design & Development
• Test Drive
• Take Off
Our first step is towards knowing you better, your
requirements, your company’s vision, your business
needs and building a strong understanding with you. This
is where we sip our first coffee together, understanding
the custom tailor ship required for your project goals.
Following the first huddle we outline the priorities, create
project plan and set milestones. We proceed with a strategic plan
that align with your initial vision and makes our goals achievable.
The blueprint document
serves as a feed for
creating visual
specifications of custom
project. Our creative
team works diligently
towards your graphic
and content needs and
our development team
ensures smooth, user
friendly working of your
business requirements.
OnMark Services
• The First Huddle
• The Blueprint
• Design & Development
• Test Drive
• Take Off
Our first step is towards knowing you better, your
requirements, your company’s vision, your business
needs and building a strong understanding with you. This
is where we sip our first coffee together, understanding
the custom tailor ship required for your project goals.
Following the first huddle we outline the priorities, create
project plan and set milestones. We proceed with a strategic plan
that align with your initial vision and makes our goals achievable.
We review and test the
functionality for its
smoothness, process
and precision to
guarantee a fault free
user experience that
guards your reputation
and makes us happy.
The blueprint document
serves as a feed for
creating visual
specifications of custom
project. Our creative
team works diligently
towards your graphic
and content needs and
our development team
ensures smooth, user
friendly working of your
business requirements.
OnMark Services
• The First Huddle
• The Blueprint
• Design & Development
• Test Drive
• Take Off
Our first step is towards knowing you better, your
requirements, your company’s vision, your business
needs and building a strong understanding with you. This
is where we sip our first coffee together, understanding
the custom tailor ship required for your project goals.
Following the first huddle we outline the priorities, create
project plan and set milestones. We proceed with a strategic plan
that align with your initial vision and makes our goals achievable.
Here is where we present
to you your dream project
and on your approval the
project is launched. This
is where we see your
dreams take off and mark
you on the map of success.
The blueprint document
serves as a feed for
creating visual
specifications of custom
project. Our creative
team works diligently
towards your graphic
and content needs and
our development team
ensures smooth, user
friendly working of your
business requirements.
We review and test the
functionality for its
smoothness, process
and precision to
guarantee a fault free
user experience that
guards your reputation
and makes us happy.
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WHY WE DO WHAT WE DO
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Expertise in Online Marketing
We help create a robust presence in various online communities, and sustain that presence by engaging the relevant audience with customized campaigns tailor-made for specific events, stories & broadcasts
Hands-on experience in almost all branches of Online Marketing
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Technical Background We speak languages that computers understand
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Understanding the Industry From theoretical know to practical know-how
Business Cycles
Product Life Cycle
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[email protected] | +91 9191 919 191