Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food...

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Surmandesign, Inc / Communication Design Partial Client List Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh Baker’s Drive Thru Bubba Gump Shrimp Chicken of the Sea Cinnabon International Coca Cola COCO’s Elephant Bar Red Robin Grill Troon Vineyard Tropicana Resorts Universal Studios Wahoo’s Fish Tacos

Transcript of Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food...

Page 1: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Surmandesign, Inc / Communication Design

Partial Client List

Food services mark the beginning of Surmandesign,and continues today.

Aramark

Baja Fresh

Baker’s Drive Thru

Bubba Gump Shrimp

Chicken of the Sea

Cinnabon International

Coca Cola

COCO’s

Elephant Bar

Red Robin Grill

Troon Vineyard

Tropicana Resorts

Universal Studios

Wahoo’s Fish Tacos

Page 2: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Baker’s Drive Thru A privately held and very small regional fast food operation requires highly efficient advertising to compete with larger stores. Working with our friends at AMP Marketing we created quarterly campaigns at the point of purchase that fit the bill.

Page 3: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Baker’s Drive Thru A privately held and very small regional fast food operation requires highly efficient advertising to compete with larger stores. Working with our friends at AMP Marketing we created quarterly campaigns at the point of purchase that fit the bill.

Page 4: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Baker’s Drive Thru A privately held and very small regional fast food operation requires highly efficient advertising to compete with larger stores. Working with our friends at AMP Marketing we created quarterly campaigns at the point of purchase that fit the bill.

Page 5: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Baker’s Drive Thru A high quality dual concept American/Mexican menu is the core strategy for this regional chain. Working with our friends at AMP Marketing we created quarterly campaigns at the point of purchase that would present the quality of this dual menu.

Page 6: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Baker’s Drive Thru A high quality dual concept American/Mexican menu is the core strategy for this regional chain. Working with our friends at AMP Marketing we created quarterly campaigns at the point of purchase that would present the quality of this dual menu.

Page 7: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Baker’s Drive Thru A high quality dual concept American/Mexican menu is the core strategy for this regional chain. Working with our friends at AMP Marketing we created quarterly campaigns at the point of purchase that would present the quality of this dual menu.

Page 8: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Baja Fresh - Be Bold, Be Fresh, Be Baja Serving as design and writing support for our friends at MIX Marketing we introduced a new tag line message and look for this well known casual Mexican food chain.

Page 9: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Baja Fresh - Be Bold, Be Fresh, Be Baja Serving as design and writing support for our friends at MIX Marketing we introduced a new tag line message and look for this well known casual Mexican food chain.

Page 10: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Baja Fresh - Be Bold, Be Fresh, Be Baja Serving as design and writing support for our friends at MIX Marketing we introduced a new tag line message and look for this well known casual Mexican food chain.

Page 11: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Baja Fresh - Be Bold, Be Fresh, Be Baja Serving as design and writing support for our friends at MIX Marketing we introduced a new tag line message and look for this well known casual Mexican food chain.

Page 12: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Baja Fresh - Eat Well, Live Fresh Working with our friends at MIX Marketing we designed a website that would support the new message - EAT WELL LIVE FRESH.

Page 13: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Troon Vineyard A retired former client purchased his dream. We created the visual identity that would push his dream to profits.

Page 14: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Troon Vineyard A retired former client purchased his dream. We created the visual identity that would push his dream to profits.

Page 15: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Troon Vineyard We designed this label system that included indigenous elements of nature at Troon.

Page 16: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Troon Vineyard We designed Troon’s limited edition labels. Thom Surman created oil paintings that were used for these award winning blends. Images of these large format paintings were used on the website and the original works were presented in the tasting room.

Page 17: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Troon Vineyard We designed a beautiful wood box with leather straps to present limited editions.

Page 18: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Cinnabon - Life Needs Frosting Serving as design and writing support for our friends at MIX Marketing we introduced a completely new message and visual identity for this beloved operation.

Page 19: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Cinnabon - Life Needs Frosting A visual identity expressed in-store merchandising and menus.

Page 20: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Cinnabon - Life Needs Frosting A visual identity expressed in-store merchandising and menus.

Page 21: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Cinnabon - Life Needs Frosting Graphic standards would support the visual identity.

Page 22: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Coca Cola - Play Red Providing design and writing for our friends at MIX Marketing we conceptualized the ‘Play Red’campaign. The object of this presentation was to show a partnership in order to secure the provision of beverage products and flow systems to Tropicana Resorts. Presentation boards,in-store merchandising, and promotional campaigns were presented and proved successful.

Page 23: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Coca Cola - Play Red Providing design and writing for our friends at MIX Marketing we conceptualized the ‘Play Red’campaign. The object of this presentation was to show a partnership in order to secure the provision of beverage products and flow systems to Tropicana Resorts. Presentation boards,in-store merchandising, and promotional campaigns were presented and proved successful.

Page 24: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Coca Cola - Play Red Providing design and writing for our friends at MIX Marketing we conceptualized the ‘Play Red’campaign. The object of this presentation was to show a partnership in order to secure the provision of beverage products and flow systems to Tropicana Resorts. Presentation boards,in-store merchandising, and promotional campaigns were presented and proved successful.

Page 25: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Bubba Gump Shrimp Co. - Partners, Just Like We Planned Providing design and writing for our friends at MIX Marketing we conceptualized the ‘Partners, Just Like We Planned’ campaign. The object of this presentation was to show a partnership in order to secure the provision of beverage products and flow systems to Bubba Gump Restaurants. Presentation boards, in-store merchandising, and promotional campaigns were presented and proved successful.

Page 26: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Bubba Gump Shrimp Co. - Partners, Just Like We Planned Providing design and writing for our friends at MIX Marketing we conceptualized the ‘Partners, Just Like We Planned’ campaign. The object of this presentation was to show a partnership in order to secure the provision of beverage products and flow systems to Bubba Gump Restaurants. Presentation boards, in-store merchandising, and promotional campaigns were presented and proved successful.

Page 27: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Bubba Gump Shrimp Co. - Partners, Just Like We Planned Providing design and writing for our friends at MIX Marketing we conceptualized the ‘Partners, Just Like We Planned’ campaign. The object of this presentation was to show a partnership in order to secure the provision of beverage products and flow systems to Bubba Gump Restaurants. Presentation boards, in-store merchandising, and promotional campaigns were presented and proved successful.

Page 28: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Wahoo’s Fish Tacos - Go...

Providing design and writing for our friends at MIX Marketing we conceptualized the ‘Go...’’ campaign. The object of this presentation was to show a partnership in order to secure the provision of beverage products and flow systems to Wahoo’s Fish Tacos. Presentation boards, in-store merchandising, and promotional campaigns were presented.

Page 29: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Wahoo’s Fish Tacos - Go...

Providing design and writing for our friends at MIX Marketing we conceptualized the ‘Go...’’ campaign. The object of this presentation was to show a partnership in order to secure the provision of beverage products and flow systems to Wahoo’s Fish Tacos. Presentation boards, in-store merchandising, and promotional campaigns were presented.

Page 30: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Wahoo’s Fish Tacos - Go...

Providing design and writing for our friends at MIX Marketing we conceptualized the ‘Go...’’ campaign. The object of this presentation was to show a partnership in order to secure the provision of beverage products and flow systems to Wahoo’s Fish Tacos. Presentation boards, in-store merchandising, and promotional campaigns were presented.

Page 31: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Ventura Foods

Providing design for our friends at MIX Marketing we developed packaging presentation for this line of commercial salad dressings supplied to restaurants.

Page 32: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Chicken of the Sea

Providing design for our friends at MIX Marketing we developed packaging presentation for this line of seafood soups presented in bowls.

Page 33: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Hot Stuff Foods Working with our friends at AMP Marketing we had the opportunity to create a campaign for this new convenience store concept. Advertising cards, posters and in-store signs would express the need for quick service to commuters.

Page 34: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Hot Stuff Foods Working with our friends at AMP Marketing we had the opportunity to create a campaign for this new convenience store concept. Advertising cards, posters and in-store signs would express the need for quick service to commuters.

Page 35: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Hot Stuff Foods Working with our friends at AMP Marketing we had the opportunity to create a campaign for this new convenience store concept. Advertising cards, posters and in-store signs would express the need for quick service to commuters.

Page 36: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Aramark Serving as design support for our friends at AMP Marketing we were assigned with the task of attracting young consumers from colleges and other institutions to patronize the in-store dual counter beverage centers.

Page 37: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Aramark Serving as design support for our friends at AMP Marketing we were assigned with the task of attracting young consumers from colleges and other institutions to patronize the in-store dual counter beverage centers.

Page 38: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Aramark Serving as design support for our friends at AMP Marketing we were assigned with the task of attracting young consumers from colleges and other institutions to patronize the in-store dual counter beverage centers.

Page 39: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Aramark Serving as design support for our friends at AMP Marketing we were assigned with the task of attracting young consumers from colleges and other institutions to patronize the in-store dual counter beverage centers.

Page 40: Food services mark the beginning of Surmandesign, Services Portfolio.pdf · 2013. 5. 31. · Food services mark the beginning of Surmandesign, and continues today. Aramark Baja Fresh

Aramark Serving as design support for our friends at AMP Marketing we were assigned with the task of attracting young consumers from colleges and other institutions to patronize the in-store dual counter beverage centers.