Oklahoma Blood Institute

Creative College Campus Recruitment

Kristi Johnson

Oklahoma Blood Institute

Creative College Campus Recruitment

Kristi Johnson

The Top Three “ F ” Words in College Recruitment

• FREE• FOOD• FUN

It’s as easy as,ABC….123….

Always

Be

Creative

1st- Create Theme and find Sponsor2nd- Publicize drive3rd- Recruit

• Make Your Presence Known• Keep Students Coming Back• Campus Sponsor Groups• Outside Partnerships

This is how we do it….(ABC’s)

EXTRA!!! EXTRA!!! READ ALL ABOUT IT….

• Display Ads in Campus Newspaper

• Specialized Email Templates

• Sidewalk Chalk

• Myspace & Facebook

• Flyers

• Table Tents

AnnouncementsAnnouncementsCreate A Lasting Impression…Create A Lasting Impression…

Pizza Delivery Pizza Delivery

Luau Dressed AttireLuau Dressed Attire

Greek House Formal Dinners Special Campus Events

Residential Life Dorm Floors Student Commons Area

Sporting Events Classrooms

Keep Them Coming Back…

• Themed Blood Drives• WANTED

• Cowboy Silhouettes with coban

• DONOR HERO CHALLENGE• Guitar Hero Game, Rock star decorations

• LIFE SAVING LUAU• Smoothies, Lei’s, Grass Skirts

• PIZZA FOR A PINT• Favorite College Pizza, Pizza Shaped Flyers

Keep them Coming Back…

Consistency Times and Locations

Familiar FacesRecruiters at drive & similar outfits

Campus Sponsors

• Residential and Greek Life• Student Union Activity Board• Athletics• Advertising Club• Event Committee’s • Individual College Ambassador’s• Minority Groups

• Charles Drew• Native American• Cultural Club

Community Sponsors

WHY IT HELPS

• Its associated with “ Fun ”• Helps to ease fear to get incentive• Something students want, but wouldn’t buy• Shows community support & involvement• Gets the sponsor a “ foot in the door ”• Continued support = Student awareness

SomethingTo

TalkAbout ???

Open Discussion