OISM 2012 - Open Innovation and Social Media, Amsterdam, Oct 10, 2012

www.15inno.com

15inno by Stefan Lindegaard at LinkedIn Groups

[email protected]

Twitter: @lindegaard

Social Media for Corporate Innovators and Entrepreneurs- Add Power to Your Innovation Efforts

Hey! Free books on 15inno.com!

Social media is about connecting the dots

Innovation is about connecting the dots

We have no choice!

Communities, idea platforms, Twitter and LinkedIn

Go beyond customer service, marketing, B2C!

…tools, services and platforms that drive virtual interaction and involvement for innovation efforts

Promote corporate innovation capabilities

Get market and competitor insights

Generate more ideas, faster

Identify and interact with innovation partners

Everyone benefits from tech development

Growing knowledge pool

Same key issues (strategy, org, people)

Citizens different than customers, consumers

More constraints

Less innovation experience

SAP, IBM and Psion tap into communities

GE got valuable insights with Ecomagination

Whirlpool, GSK on LinkedIn

Sanofi-Aventis got 4-5 years of ideas in six months

Internet and social media are key drivers for oSocial Media: A Game Changer for Innovation

Develop the right conditions and framework

Be competitively unpredictable

Change how we innovate

Communities – new perception / apps?

What’s in it for me?

Purpose is not defined

Too many digital visitors; few residents

No proven first-mover effect, more Qs than As

Innovation (R&D, product & process development)In which ways has your organization benefited from the use of social media? (external focus)

Benefit todayNo benefit today, BUT future expectationsNo benefit today, AND no future expectationsDo not know

Increased feedback and inspiration to product- and process development with customers and external partners

Improved market insights, trends, technology development, competitor initiatives etc.

The open innovation process has a positive impact on the market – before marketing and sales

Improved access to cooperation with external innovation partners

Faster development cycles related to the development of new products and processes

Credit: SocialSemantic.eu

Researchers

Communicators (writers, but not corp comm!)

Networkers and speakers (real world)

Digital natives

www.hootsuite.com

Identify your focus area, develop content strategy

Set up your platform and channels

Become a curator, start sharing

Track, improve, expand, experiment - iterate

Direction, training, time – and courage to leave comfort zone, experiment, be visionary!

Get in touch!

www.15inno.com

15inno by Stefan Lindegaard at LinkedIn Groups

[email protected]

Twitter: @lindegaard

Hey! Free books on 15inno.com!

OISM 2012 - Open Innovation and Social Media, Amsterdam, Oct 10, 2012

Business

Transcript of OISM 2012 - Open Innovation and Social Media, Amsterdam, Oct 10, 2012