Acervo_idiomas_english_The Practice of English Language_Jeremy Harmer
Andy Harmer presentation Amsterdam 2012
-
Upload
clia-uk-ireland -
Category
Documents
-
view
212 -
download
1
description
Transcript of Andy Harmer presentation Amsterdam 2012
![Page 1: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/1.jpg)
“The world is a book and those who do not travel read only one
page.” – St Augustine
![Page 2: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/2.jpg)
Thank you for having us!
![Page 3: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/3.jpg)
Thank you for hosting us!
![Page 4: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/4.jpg)
Thank you for lunch
![Page 5: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/5.jpg)
Thank you for re-cycling!
![Page 6: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/6.jpg)
Thank you for the sight-seeing!
![Page 7: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/7.jpg)
![Page 8: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/8.jpg)
![Page 9: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/9.jpg)
Today 12.20 Guest Speaker - Wesley Bosnic, Uniworld 12.40 Emerging River Destinations – Albert Aird 13.40 Lunch onboard Amadeus Elegant 15.00 Trade Fair networking 16.30 Conference resumes 17.20 Closing remarks 17.30 Check in to cabin and free time
![Page 10: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/10.jpg)
This evening
19.00 Evening Canal Cruise
by The Canal Company
20.00 Dinner and stay onboard
by S.S Antoinette and Avalon Vista
![Page 11: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/11.jpg)
PLEASE REMEMBER
• This is a unique opportunity
• We are surrounded by experts
• Tomorrow you will get a lot of information
• Tonight we are surrounded by water...
Please be careful
![Page 12: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/12.jpg)
What is ACE?
Association of Cruise Experts
Here to inspire and support
![Page 13: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/13.jpg)
ACE Offline
![Page 14: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/14.jpg)
ACE Online
![Page 15: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/15.jpg)
In 2013
![Page 16: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/16.jpg)
Between 2008 & 2011, total UK holiday trips abroad fell by 8.7 million
European river cruising grew by 48%
![Page 17: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/17.jpg)
Where are Brits cruising in Europe?
0
5
10
15
20
25
2009 2010 2011
Rhine & Moselle
Danube
Rhine & Danube
Rhone & Seine
Russian
Po
Elbe
Douro
Other
![Page 18: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/18.jpg)
What is happening on the Nile?
0
10
20
30
40
50
60
70
2003 2004 2005 2006 2007 2008 2009 2010 2011
Nile
![Page 19: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/19.jpg)
River Cruising by numbers
• Equivalent of population of Exeter taking a river cruise in 2011
• Worth around £180 million in 2011
• Average price up to £1,574 in 2011
![Page 20: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/20.jpg)
What does a river cruiser look like?
![Page 21: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/21.jpg)
33% have never been on an ocean cruise
37% have been on an ocean cruise
![Page 22: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/22.jpg)
63% of river cruisers have river cruised before
37% are new to river cruise
![Page 23: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/23.jpg)
80% take more than 1 holiday a year
0%
5%
10%
15%
20%
25%
30%
35%
None 1 2 3 4 5 6 ormore
How many holidays a year
![Page 24: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/24.jpg)
61% book within six months of travel
0%
5%
10%
15%
20%
25%
30%
35%
Less than1 month
1-3months
3-6months
6-9months
9-12months
Morethan 12months
2011
![Page 25: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/25.jpg)
Why choose river cruising?
0%
10%
20%
30%
40%
50%
60%
70%
80%
Destinations Price / value Inclusivity
2011
![Page 26: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/26.jpg)
Where do you live?
0%
5%
10%
15%
20%
25%
30%
2011
![Page 27: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/27.jpg)
What newspaper do you read?
0%
5%
10%
15%
20%
25%
30%
35%
![Page 28: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/28.jpg)
So how can you attract a new-to-river cruiser?
• Learn about the products and destinations
• Keep up to date through ACE, webinars and news
• Talk to your customers about the destinations, inclusivity, choice and value for money
• Use your knowledge and expertise
• Make best use of this Expo!
![Page 29: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/29.jpg)
Enjoy the Expo
![Page 30: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/30.jpg)
This evening
19.00 Evening Canal Cruise by The Canal Company 20.00 Dinner and stay onboard
by S.S Antoinette and Avalon Vista
• Tomorrow you will get a lot of information • Tonight we are surrounded by water... Please be careful
![Page 31: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/31.jpg)
Tomorrow 7.30 – 8.30 Check out, bag drop and Breakfast onboard S.S Antoinette
and Avalon Vista 08.50 All meet outside Avalon Vista to join ship visit groups 9.00 –14.00 Ship Visits onboard: AMA Waterways AMA Dante Titan/Uniworld S.S Antoinette Avalon Waterways Avalon Vista The River Cruise Line Switzerland II Shearings Da Vinci Amadeus by Lüftner Amadeus Elegant 14.00 Embark Da Vinci for lunch courtesy of Shearings 15.30 Bike Tour (optional) sponsored by The River Cruise Line 17.30 Finish and transfer to airport
![Page 32: Andy Harmer presentation Amsterdam 2012](https://reader034.fdocuments.us/reader034/viewer/2022051514/54ba0c724a79598c738b462a/html5/thumbnails/32.jpg)
Have a good evening