Getting Involved:Buick Embraces Participatory Culture

Craig BierleyOMMA GlobalMarch 1, 2011

One of America’s Hottest Brands of 2010 used to be a hot brand in 1910

“Fastest Growing Car Brand in US” “Buick Sales Surge as Its

Buyers Get Younger”

P a r t ic ip a t o r y P a r t ic ip a t o r y C u l t u r eC u lt u r e

Get People Talking – Moment of Truth

Digital Storytelling

Digital Entertainment – Gaming

Early Technology Adoption

Conclusion – Become an A ctive B rand

We need to be a c t iv e

We need to l i s t e n

We need to e n g a g e with consumers

We need to p r o v id e t h e m t h e c o n t e n t , t h e a c c e s s , a n d t h e in f o r m a t io n t h e y n e e d

when they need it

We need to p a r t ic ip a t e

Thank You