Ogsf mon 1415 mike kelly
Transcript of Ogsf mon 1415 mike kelly
Consumers choose The Weather Channel.
100 million television subscribers
Top 20 Web property
30M GPS-enabled smartphone / tablet customers
Most used smartphone app across all platforms behind only Facebook
Product available on virtually every smartphone and tablet platform
Top 10 iPad download
Leader in geo-targeted audiences on all platforms
A leader in user generated content
Largest Interactive TV footprint in the U.S.
Q. How often do you use the following apps? Check all that apply.N= 509 TWC Mobile App UsersN= 894 All App UsersSource: TWC Internal App Study, December 2010
Weather is used more frequently than all other content by mobile app users.
Mobile App Users that Use Frequently or Very Often
…and a “must have” platform brand according to consumers.
Search/MapsSearch/Maps Social MediaSocial Media WeatherWeather
TV + Web38 M
TV + Mobile13M
All 327M
Web+Mobile5M
Source: Frank N. Magid Associates 2010
TWC’s consumer and advertiser value proposition is cross-platform reach.
TV only46 Million
Web only10M
Mobile only5M
The Weather Channel97 million
weather.com53 million
TWC Mobile23 million
144M Unduplicated TWC Users
Mobile ads are proving effective.
Figures represent comparisons in deltas among Insight Express Online Norms as of 6/29/10, Dynamic Logic Norms 4/07-12/09 and TWC Mobile norms 4/07-12/09.
+64%
+60%+50% +20%
+75%
Tablet campaigns offer the benefits of an HD screen in the palm of your hand.
300x250 ad on iPad App
Rich Media video interstitial
Opening page featuring “sponsored
by Toyota”
Results of the first ever brand impact study on an iPad campaign…
Figures represent comparisons in deltas between Automotive campaign results and Dynamic Logic Mobile Norms Q1/10 (Category: Mobile/Automotive, Baseline Adjusted, N=13 campaigns). Chart includes TWC Norms from 4/07 – 12/09.
+267%
+110%
+243%